In this episode, Michelle shares her marketing strategy and platforms for 2024. She emphasizes the importance of social media, particularly Instagram, Facebook, and LinkedIn. She also discusses expanding to YouTube and utilizing email marketing. Michelle highlights the value of in-person events and hosting retreats. She focuses on her signature program, the Magnetic Mastery Marketing Academy, and how it can transform personal brands. Ultimately, Michelle's goal is to enrich the lives of others and invite connection.

Takeaways

Social media platforms like Instagram, Facebook, and LinkedIn play a crucial role in personal branding and thought leadership.
In-person events and retreats offer unique opportunities for networking and lead generation.
Email marketing is an effective way to communicate with and provide value to your audience.
Having a signature program can help transform personal brands and attract ideal clients.

Chapters

00:00 Introduction and Vision for 2024
01:18 Importance of Social Media
04:32 Expanding to YouTube
05:02 Utilizing Email Marketing
06:24 Emphasizing In-Person Events
07:42 Hosting Retreats
09:05 Focus on Signature Program
13:37 Enriching Lives and Inviting Connection

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