What happens when your dream career at the FBI collides with a health crisis, and ultimately launches you into entrepreneurship? 

In this episode of the Nourished CEO Podcast, I sit down with Holly Bertone, a former Chief of Staff in counterintelligence turned holistic health coach and emotional eating specialist.

Holly opens up about the raw, emotional journey behind her recent niche pivot. From the heartbreak of a failed launch to the bold creation of her now-successful “Break Emotional Eating Accelerator,” Holly shares how she fused her federal-level pattern analysis skills with a passion for health coaching. 

If you’ve ever faced a business setback or struggled to own your story, this conversation is the reminder you need to keep going.

Timeline Summary

• [2:48] - Holly shares her unique backstory: from the FBI to holistic health coaching

• [8:30] - The “bomb.com” failed launch that led to a business breakthrough

• [11:14] - Holly's turning point: “You either get the thing you want or the lesson you need.”

• [14:43] - How a 10-day insight turned into a profitable and powerful new offer

• [20:18] - The Venn diagram that helped Holly find her true niche

• [22:31] - Holly reveals her “big scary secret” and how it changed everything

• [36:20] - The “See It, Stop It, Shift It” method for overcoming emotional eating

• [39:23] - Where to find Holly’s free Emotional Eating Tactical Blueprint

Top Quotes from Holly

1. “You either get the thing you want or you get the lesson that you need to take you to the next step.”

2. “A threat is a threat—whether it’s a spy or a cupcake.”

3. “I felt like I was playing in the sandbox, stuck in rules that weren’t serving my clients.”

4. “Emotional forensics is what I do—it’s pattern analysis meets neuroplasticity.”

Links & Resources

• Connect with Holly on Instagram: @holly.bertone

• DM her the word Blueprint to receive the Emotional Eating Tactical Blueprint

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It helps more amazing coaches and practitioners like you discover the show, and supports me in continuing to bring you conversations that matter. Thanks for tuning in!