If you've been feeling like your content just isn't hitting the way it used to, you're not alone—and this episode is exactly what you need.

I’m sitting down with copywriting and messaging expert Jillian Anderson to talk all things positioning, differentiation, and standing out in today’s saturated and AI-dominated online space.

Jillian brings over a decade of experience working with hundreds of clients around the world, and her honest, strategic approach to sales copy is exactly the breath of fresh air we all need in 2025.

We explore how messaging has evolved, why “selling information” just doesn’t work anymore, and how you can pivot to transformation-based positioning to actually move the needle in your business.

Jillian also shares her unconventional journey from abdominal massage therapist to high-converting copywriter and how her background in healing uniquely informs her client strategy today.

Whether you're a wellness practitioner, coach, or creative entrepreneur, this episode is packed with gems to elevate your writing and boost your sales.

Episode Highlights & Timeline:

[3:42] - The surprising secret that made Jillian's hands-on healing practice wildly successful [6:44] - How becoming a mom sparked a radical business pivot [10:10] - Why writing with honesty and transformation in mind is key in today’s market [14:06] - How ChatGPT is changing the copywriting game—and why Jillian won’t use it for clients [21:35] - The real reason sales may be slowing down in your business (and what to do instead) [27:22] - Why even seasoned entrepreneurs must revisit their messaging [33:55] - The biggest mistake health practitioners make when selling HTMA or other tools [40:00] - Jillian’s #1 tip for getting better copy out of your sales calls

Quotes From The Episode

• "You literally need to sell transformation. You need to sell the future result—not just the information."

• "Not one line I deliver to clients is written by ChatGPT. That’s a boundary I won’t cross."

• "Modesty doesn’t sell. If you don’t say it, no one’s going to know why they should work with you."

• "I tell you what to think in my copy. That’s how you control the narrative and stand out."

• "If your content isn’t working, stop selling the 'what'—sell the problem you're solving and the future you're promising."

Links & Resources:

• Connect with Jillian on Instagram: @jillianaanderson

• Visit Jillian’s website: www.jillian-anderson.com

• Learn more about Otter.ai for transcription: https://otter.ai

Have you ever dreamed of taking an entire summer off without everything falling apart? I know I have. That’s exactly why I invited my friend Megan Blacksmith to join me on today’s episode of the Nourished CEO Podcast.

Megan has been creating this kind of freedom in her life and business for nearly a decade, and she’s here to pull back the curtain on how she made it possible... not by waiting until everything was perfect, but by intentionally designing her business and her beliefs to support the life she wanted.

We dive into the mindset shifts, identity upgrades, and practical systems that allowed Megan to step away from her business every summer while actually coming back more energized, creative, and inspired.

If you’ve ever found yourself stuck in the cycle of "someday I'll take time off," this conversation will show you how to create the space for real freedom without waiting for "someday."

Timeline Summary:

[2:13] - Megan shares how she made the decision to take six weeks off every summer from the very beginning of her business.

[4:00] - Why Megan took time off even when it didn’t make logical or financial sense—and how it became a non-negotiable part of her identity.

[8:43] - The practical systems and planning that make stepping away for six weeks possible without everything falling apart.

[11:06] - Why taking time off allows Megan to return more energized and inspired—and how it helps her stay connected with her family.

[17:25] - The belief Megan had to shift around productivity and self-worth in order to take time off without guilt.

[26:40] - How values shape the choices we make in business and life—and why it’s key to drop the guilt when your values look different from someone else’s.

[38:11] - Megan shares the magical (and sometimes chaotic) manifestations that have come from her summer sabbaticals.

Top 5 Quotes from Megan:

1. "From the beginning I made that statement: I’m taking this time off no matter what."

2. "Every time I actually go and leave and go to the lake, when I come back, I am so fired up to work."

3. "The biggest belief I had to shift was that my productivity equals my worth."

4. "If you really want to figure it out, you will figure it out."

5. "There’s not some magical place where all the beliefs are gone—you just get better at working through them."

Links & Resources:

• Transformation Accelerator Foundations Training — Use code LAURA to save $2,000 off the full price.

• Connect with Megan on Instagram

Closing:

If you enjoyed this episode, I’d be so grateful if you’d take a minute to leave a review over on Apple Podcasts. Your feedback helps more amazing coaches and entrepreneurs find the show, and it keeps me creating the content you want more of. Thanks so much for tuning in, and I’ll catch you in the next episode!

What happens when life throws you a major curveball—like adding to your family during one of the toughest years in online business—and you realize your current business model just isn’t sustainable anymore?

That’s exactly where I found myself last year. In this episode, I’m pulling back the curtain on the big, scary decision I made to streamline my business, why I let go of one of my most profitable programs, and how that choice has reshaped my life, my work, and my signature program: The Nourished Business Accelerator (NBA).

I’m also sharing the two game-changing updates I’m making to the NBA to help health and wellness entrepreneurs land consistent 10-20k months without burnout: a simple, scalable video sales funnel system and a low-cost paid ads strategy.

These are the exact systems I’ve used to keep my business thriving through this massive life transition while working just 15-20 hours a week and staying fully present with my growing family.

If you’ve ever felt like your business is running you instead of the other way around, or if you’re ready to create more ease, scalability, and sustainability in your business, this episode is for you.

[2:22] - The crossroads moment: balancing motherhood, business growth, and the hard decision to let go of a profitable offer

[5:28] - Why running two group programs was no longer sustainable and the mindset shift that came with that realization

[10:42] - How I simplified my business by doubling down on the NBA and what that means for my clients

[14:23] - The two key systems I’m now teaching: video sales funnels and simple paid ads

[18:59] - Why over-teaching in sales content backfires and how to craft messaging that converts

[23:44] - How I use ads and organic content together to attract and convert high-quality leads

[27:10] - The exciting new updates inside the NBA, including fresh content, ad training, and custom AI chatbots to fast-track implementation

[31:56] - Why your signature program can—and should—evolve with you without creating a whole new offer

1. “I knew my health, my family, and my sanity had to come first—even if that meant cutting one of my most profitable programs.”
2. “Your signature offer can—and should—evolve with you. You don’t have to start over to create something even better.”
3. “The two systems that kept my business alive during one of the biggest transitions of my life are the exact ones I’m now teaching inside the Nourished Business Accelerator.”
4. “I would much rather be known for over-delivering and not disappointing people than selling something that wasn’t what they expected.”
5. “There’s nothing worth burning yourself out to grow your business—especially when there are smarter, simpler systems that can help you scale sustainably.”

• DM me “INFO” on Instagram @lauraschoenfeldrd to learn how we can help you implement these systems and create consistent high-ticket sales in your business

• Check out our blog for additional free content for growing your online health business

If you’ve ever thought, “I’ll just put a low ticket health course on my website and the sales will roll in,” this episode is your reality check in the best way. 

In this candid and inspiring conversation, I sit down with Brooke Miller, a Registered Dietitian and Certified Lactation Counselor, who built a thriving low-ticket business while raising three young kids and navigating some of life’s hardest curveballs.

Inspired by her own healing journey, Brooke created The Postpartum Shift, a nutrition and breastfeeding course that’s helped thousands of moms regain their energy, confidence, and health.

But make no mistake... this isn’t your typical “easy passive income” story. 

Brooke pulls back the curtain on what it really takes to make low-ticket work, from ad spend and analytics to messaging, marketing, and team management.

Whether you're a health practitioner considering a scalable offer or just curious about the inner workings of a low-ticket empire, this episode will open your eyes, challenge your assumptions, and maybe even inspire your next move.

[1:37] – Brooke shares how she transitioned from 1:1 services to a low-ticket postpartum course model [5:07] – The real reason Brooke loves group programs and how they fuel her energy [13:22] – Brooke reveals that 90% of her time goes into marketing and why that works for her [20:32] – The power of messaging and why understanding your niche matters more than tips [33:30] – The ad account disaster that derailed Q1 and how she rebuilt from scratch [44:06] – Brooke opens up about reevaluating her income goals and what truly makes her happy

1. “90% of my job right now is marketing—and I love it.”

2. “I don’t need to run a million-dollar business to be happy.”

3. “Most of my job is content creation, numbers, and marketing—because I like it that way.”

4. “You still need strong messaging, an irresistible offer, and you still have to freaking sell it.”

5. “The worst thing that happened when I pivoted my messaging? Some dietitians unfollowed me. And that was fine.”

• Learn more about Brooke’s program: The Postpartum Shift

• Follow Brooke on Instagram: @nutrition.for.mamas

If you found this episode helpful, inspiring, or just plain real, it would mean the world if you’d rate, review, and share the show!

Tap “Follow” to stay in the loop for new episodes each week and don’t forget to screenshot and tag us on Instagram to let us know your biggest takeaway!

What happens when your dream career at the FBI collides with a health crisis, and ultimately launches you into entrepreneurship? 

In this episode of the Nourished CEO Podcast, I sit down with Holly Bertone, a former Chief of Staff in counterintelligence turned holistic health coach and emotional eating specialist.

Holly opens up about the raw, emotional journey behind her recent niche pivot. From the heartbreak of a failed launch to the bold creation of her now-successful “Break Emotional Eating Accelerator,” Holly shares how she fused her federal-level pattern analysis skills with a passion for health coaching. 

If you’ve ever faced a business setback or struggled to own your story, this conversation is the reminder you need to keep going.

Timeline Summary

• [2:48] - Holly shares her unique backstory: from the FBI to holistic health coaching

• [8:30] - The “bomb.com” failed launch that led to a business breakthrough

• [11:14] - Holly's turning point: “You either get the thing you want or the lesson you need.”

• [14:43] - How a 10-day insight turned into a profitable and powerful new offer

• [20:18] - The Venn diagram that helped Holly find her true niche

• [22:31] - Holly reveals her “big scary secret” and how it changed everything

• [36:20] - The “See It, Stop It, Shift It” method for overcoming emotional eating

• [39:23] - Where to find Holly’s free Emotional Eating Tactical Blueprint

Top Quotes from Holly

1. “You either get the thing you want or you get the lesson that you need to take you to the next step.”

2. “A threat is a threat—whether it’s a spy or a cupcake.”

3. “I felt like I was playing in the sandbox, stuck in rules that weren’t serving my clients.”

4. “Emotional forensics is what I do—it’s pattern analysis meets neuroplasticity.”

Links & Resources

• Connect with Holly on Instagram: @holly.bertone

• DM her the word Blueprint to receive the Emotional Eating Tactical Blueprint

Enjoyed the episode?

If Holly’s story moved or inspired you, please take a minute to leave a 5-star rating and review on Apple Podcasts.

It helps more amazing coaches and practitioners like you discover the show, and supports me in continuing to bring you conversations that matter. Thanks for tuning in!

Are you using AI to its full potential, or are you still on the fence, unsure if it’s worth the effort or even a little intimidated by it?

In this episode of the Nourished CEO podcast, I sit down with Nina Marie Rueda—a traditional naturopathic doctor, mom of three, and mentor to clinicians—to explore how she’s using AI to transform her business, support her clients, and reclaim precious time with her family.

Whether she’s helping moms and kids thrive or training practitioners to work smarter, Nina Marie shows how AI isn’t just about productivity... it’s a tool for living more fully.

From automating lab interpretations and email responses to building client-facing bots, she breaks down how she uses AI creatively, ethically, and practically.

We talk about the mindset shifts clinicians need to adopt, how to maintain human connection in an increasingly automated world, and how to use AI to create more spaciousness, not just more sales.

• [2:02] – Meet Dr. Nina Marie Rueda: naturopathic doctor, homeschooling mom, and AI innovator.

• [5:30] – Real-world examples of how Nina uses AI for landing pages, emails, and client interactions.

• [7:53] – Training ChatGPT to think like a clinician: Nina’s approach to automating lab reviews and protocols.

• [13:48] – A behind-the-scenes look at a day in the life: balancing kids, clients, and leadership with AI’s help.

• [20:19] – Why Nina isn’t just using AI to scale—she’s using it to reclaim time with her family.

• [22:11] – A bold prediction: why ignoring AI could put your business at risk.

• [27:11] – The one thing AI can’t replace: human connection, mentorship, and the power of presence.

• [35:27] – Where to start if you're new to AI: small steps that make a big difference.

1. “I have the biggest problem with inefficiency... when something isn’t working smoothly, it’s like nails on a chalkboard to me.”

2. “I want my kids to remember a present mom in their childhood, not just a working one.”

3. “Not using AI at this point is going to cost people their business.”

4. “The further we get with AI, the more important it is to protect and preserve human-to-human connection.”

5. “Teach someone to use AI well, and you’re empowering them to empty an ocean with their fishing skills.”

• Connect with Nina Marie on Instagram: @doctorninamarie

• Website: doctorninamarie.com

• AI Lab Analyzer Course for Clinicians (with special coupon for listeners!) – [Link to be added by host]

• Ideal Client Persona AI Prompt – [Add PDF or link if available]

If this conversation inspired you to think differently about AI in your life and business, help others find this episode by leaving a quick review on Apple Podcasts.

Don’t forget to rate, follow, and share this show with your community. The more love we get, the more magic we can keep making for you!

Today I’m sharing insights on a topic that trips up so many heart-centered business owners—sales.

Whether you're a health coach, a practitioner, or an online business owner who’s felt uncomfortable, sleazy, or downright resistant to selling, this one's for you.

I’ll walk you through my personal journey from dreading sales to finding joy and ease in the process, even after a rough pregnancy and returning from maternity leave.

You'll learn how to reframe your mindset around selling, the power of daily micro-habits in building sales confidence, and the key internal beliefs that either make or break your ability to close.

I also reflect on the transformative experience of running the 75 Rich Challenge and how it re-ignited my sales flow and revenue, without perfection or pressure.

Top Quotes from This Episode

“You don’t have to necessarily be perfect. You don’t have to be killing yourself to try to make sales every day.”

“Confidence in selling does not come from knowing exactly what to say. What sales confidence really comes from is taking consistent, aligned action.”

“Sales conversations should really feel more like coaching to an aligned decision, and that decision could be yes or no.”

“You’re not taking something from them, you’re not stealing from them, you’re not hurting them by asking for money for the service.”

“If you totally 100% believe in what you’re selling, you don’t have to force yourself to try to sell it.”

Episode Timeline [0:19] - Why selling is non-negotiable in your online business success [2:37] - What inspired the 75 Rich Challenge and how it helped reignite my sales habits [6:32] - How I generated $95K in sales while completing only 36% of the challenge [9:57] - The mindset shift: selling as service, not manipulation [17:04] - Why sales confidence comes from consistent daily action [21:23] - Avoiding the “show up and throw up” sales script trap [22:59] - Aligning your mindset with your sales goals for authentic, high-converting conversations [27:33] - Final recap of the top 3 tips to make sales feel easy and natural

Links & Resources

• Follow me on Instagram: @lauraschoenfeldrd

• Apply for the Nourished Business Accelerator

Enjoyed the Episode? If this episode helped shift your sales mindset or gave you a practical action you’re excited to implement, please take a moment to rate, review, and follow the show on Apple Podcasts.

And if you have a biz bestie who’s ready to fall in love with sales, share this episode with her!

Your support helps us reach and empower more incredible coaches and practitioners like you.

I sat down with my inspiring client and friend, Lindsey Lusson, a registered dietitian who transformed her part-time passion into a thriving, high-ticket group coaching business.

Lindsey shares how she left behind a “safe” corporate job while pregnant with her third child and scaled her practice into a 6-figure business that now brings in consistent $40K+ months.

We dive deep into how she overcame imposter syndrome, grew her confidence as a business owner, and built a scalable group coaching model that delivers life-changing results for women struggling with period loss and fertility.

Lindsey doesn’t hold back in this conversation, so if you’ve ever wondered whether you could turn your expertise into a profitable, freedom-filled business, this episode is for you.

“I was making more in my private practice than I was in my corporate job, but I still couldn’t let go. It took getting pregnant to finally say, 'I can’t do both anymore.'”

“We’re not just giving information. We’re helping women completely shift their mindset, lifestyle, and health... and that’s worth every penny of a high-ticket program.”

“I remember thinking, do I need to go work part-time at a hospital? And then I hit my first $20K month. That was the moment I knew, this is going to work.”

[00:02:32] – Kicking things off with Lindsey’s backstory and how her business started as a side hustle in 2020.

[00:05:01] – The leap from corporate wellness to full-time business owner while pregnant with her third child.

[00:10:52] – The slow summer myth: reframing mindset, committing to childcare, and clearing a $20K month.

[00:13:15] – Behind the scenes of balancing business and babies, including how her husband supported the childcare decision.

[00:20:22] – What Lindsey’s workweek looks like now with three young kids, a thriving business, and Fridays mostly off.

[00:29:33] – The mindset and strategy behind confidently charging $2,700+ for a group health program.

[00:35:12] – The real value of a high-touch group program and how it outperforms one-on-one coaching for her niche.

[00:39:24] – Why 2025 is a golden opportunity for private practice dietitians to sell premium health offers.

[00:44:23] – What makes Lindsey successful: work ethic, willingness to take risks, and refusing to stay stuck.

Lindsey Lusson is a Registered Dietitian who specializes in disordered eating and infertility. She has both personal and professional experience with Hypothalamic Amenorrhea (HA), or period loss related to overexercise and undereating. Her experience led her to become passionate about educating and empowering others to advocate for their health and take charge of their fertility through proper nutrition. She has helped over 250 women recover cycles and restore their fertility naturally.

• Follow Lindsey on Instagram: @food.freedom.fertility

If Lindsey’s story lit a fire under you, I’d love for you to share it!

And if you’ve been inspired by this episode, take just a minute to leave a quick review—it helps more amazing health pros like you discover the show and build their own thriving businesses.

Thanks so much for tuning in, and I’ll see you next time on The Nourished CEO Podcast!

Ever feel like growing a successful online business while raising young kids is an impossible dream?

In this episode, I’m lifting the curtain on how I make it happen week after week, even during the wildest ones filled with sick kids, emergency vet visits, and dentist appointments from hell. 

If you’ve ever wondered what it really looks like behind the scenes of a thriving coaching business run by a mom with littles at home, this is for you.

I’ll walk you through my real-life work schedule, what I’ve had to ruthlessly eliminate to stay focused, and the specific business model that allows me to work under 20 hours a week while still generating consistent revenue. 

If you’re a mompreneur (or just someone looking to design a business that fits your life, not the other way around), you’ll walk away with clarity, encouragement, and a renewed sense of what’s truly possible.

• [2:28] - Reflecting on a chaotic week that still led to $20K in sales—and what made it possible.

• [5:21] - How I co-structured our day-to-day work schedule with my husband to optimize productivity.

• [10:54] - The afternoon time blocks I guard fiercely for focused work and CEO-level tasks.

• [14:52] - The mindset shift and prioritization that helped me say no to hustle and yes to alignment.

• [25:52] - The hard choice to shut down a multi 6-figure offer—and what I focused on instead.

• [28:44] - Why I fully embraced a high-ticket, streamlined business model built around one offer.

• [34:38] - How this model supports not just my lifestyle—but also empowers my clients to do the same.

1. “It is not easy, and it's definitely not impossible to have babies and grow a business.”

2. “There's literally no chance I have the energy to do that and also do the stuff that actually makes the business money.”

3. “I have way more ideas than what I have the energy and time and capacity to actually execute on.”

4. “I have to go so focused in on the one or two things that are gonna move the needle in the business.”

5. “You can make good money even when you're only working 10, 15, or 20 hours a week.”

• Follow me on Instagram: @lauraschoenfeldrd

• Learn more about the Nourished Business Accelerator™

If today’s episode gave you a peek into what’s truly possible as a business-owning mom, I’d be so grateful if you’d leave a quick review on Apple Podcasts.

It helps other incredible health entrepreneurs like you discover the show, and it keeps me inspired to keep showing up and serving you! 

Don’t forget to follow, rate, and share if this resonated with you. See you next week!

I’m incredibly excited to introduce the first guest of our newly rebranded Nourished CEO Podcast, my friend and powerhouse entrepreneur, Kelly Ruta.

This episode is a raw, honest, and inspiring look at what happens when life and health force even the most driven business owners to hit pause.

Kelly shares her personal journey of being diagnosed with long Covid, navigating relentless health challenges, and ultimately making the brave decision to take a sabbatical from her business—a decision she describes as both “kicking and screaming” and profoundly necessary.

We unpack the internal struggle between ambition and wellbeing, how to set radical boundaries, and why “slowing down is not giving up.” Whether you’ve ever wondered "how do I step back without losing everything?" or you’re seeking a grounded conversation about redefining success as a female CEO, this is a must-listen.

[02:00] – Kelly’s journey through long Covid and her decision to take a sabbatical [06:00] – How chronic illness forced Kelly to stop ignoring red flags and face her limits [09:00] – The messy logistics of taking a sabbatical: finances, team, and boundaries [14:00] – Defining your sabbatical: creating space for reflection and healing [20:00] – The hidden dangers of hyper-independence and burnout [27:00] – Breaking the patriarchal mold of business leadership for women [35:00] – Why women must rethink their definitions of success [42:00] – Kelly’s vision for discovering “the third way” after her sabbatical [46:00] – How to stay connected with Kelly and follow her journey

“I’m a very high energy person. I love to work. So taking this break was the hardest decision I’ve made.”

“This was not a fun choice. This was not an easy choice.”

“For some, a sabbatical is traveling Europe. For me, it’s rest, reflection, and healing.”

“I’ve trained people to treat me as strong all the time. That’s not healthy.”

“The systems we’ve been taught were built for men with wives at home. They weren’t built for us.”

“The only helpful comparison is who I am today vs. who I was a year ago.”

“Slowing down felt like giving up... but really, it’s an admission of vulnerability, and they are not the same.”

“I’m not going back to who I was being or what I was doing. There has to be a third way.”

• Connect with Kelly Ruta on Instagram: @kellysruta

• Stay tuned for Kelly’s new website relaunch in September 2025!

I am so grateful to Kelly for choosing The Nourished CEO Podcast as her final interview before fully stepping into her well-deserved sabbatical.

This conversation is for every ambitious woman who has ever wrestled with the tension between chasing big goals and protecting her health, energy, and joy.

As Kelly so beautifully said:

“Slowing down felt like giving up... but really, it’s an admission of vulnerability, and they are not the same.”

If you enjoyed this episode, please rate, follow, share, and review The Nourished CEO Podcast.

Your support allows us to keep bringing these important, behind-the-scenes conversations to light.