What if the real bottleneck in your business isn't your strategy, your pricing, or your content—but your niche?

In this behind-the-scenes episode, I'm walking you through a live coaching conversation from inside my Nourished Business Accelerator that dives deep into the power of refining your niche for faster, easier, and more profitable growth.

You'll hear me coach one of our members through the exact process I use to help our clients scale their revenue without piling more work on their already full plates.

If you've ever felt like you're working way too hard for the amount of growth you're seeing, this episode is going to be a game-changer.

We talk about what truly makes a niche "high ticket," why most wellness entrepreneurs are missing the mark, and how to attract clients who are ready to buy, without a year-long nurturing process. This is the kind of clarity that can shift everything in your business.

Timeline Summary

[1:08] - Exploring what makes a niche "high ticket" (hint: it's not just demographics or pricing) [2:12] - Coaching Shannon through identifying her ideal client by looking at past client success [4:04] - How a random Nextdoor post led to a dream client and long-term working relationship [7:16] - Why postpartum women may be an ideal niche—and what they're really looking for [10:31] - The urgency factor: Why pain, life transitions, and acute issues create fast buyers [13:24] - How to create messaging that attracts high-intent, ready-to-buy clients [17:01] - The difference between slow-nurture buyers vs. fast-action clients [20:08] - Real-life examples of how acute pain or injury sparked long-term, high-ticket clients [24:29] - Shifting from general longevity messaging to urgency-driven, solution-specific offers [27:53] - Why focusing on existing long-term client goals can dilute your core messaging [30:48] - Rebuilding a niche around urgent, motivated clients who convert quickly

Links & Resources

• DM me the word CASH on Instagram @lauraschoenfeldrd to get the details and sign up for the Cash Pay Kickstart intensive starting December 1st.

Enjoyed this episode? Don't forget to rate, follow, and review the show—it helps more health and wellness professionals discover how to grow thriving businesses with less burnout. And be sure to share this episode with a colleague who needs to hear it!

Have you ever felt the pull to pivot in your business, but weren't sure if it was the right move? I'm sitting down with Margot Witteveen, a registered dietitian who built a thriving practice serving midlife women through perimenopause and menopause.

Now, she's stepping into a new season of business growth by mentoring other practitioners in this underserved area of women's health.

We dive into what it looks like to make big changes in your business with intention — from following a gut instinct to shifting from practitioner to CEO.

Margot shares how she knew it was time to step away from one-on-one work, how she's expanding her impact through mentoring, and why sometimes, the smartest business move starts with trusting your intuition.

If you've ever felt torn between staying the course and chasing a new idea that keeps tugging at you, this conversation will remind you that your intuition might just be your best business coach.

[2:19] – How Margot "fell into" menopausal health and built a thriving niche practice serving midlife women.

[4:56] – The identity shift: "I used to consider myself a dietitian that owned a business. Now I'm a business owner who happens to be a dietitian."

[10:13] – Letting go of one-on-one work, stepping into the CEO role, and finding creative freedom in business growth.

[17:30] – The intuitive nudge that led Margot to mentor other practitioners — and how she protected her energy through the transition.

[24:40] – Understanding the difference between client interest and commitment in the online space.

[40:00] – Setting strong boundaries while staying open to feedback and evolution.

[47:13] – Lessons from failure and how they become the foundation for smarter, more intentional business decisions.

1. "I used to consider myself a dietitian that owned a business, and now I'm a business owner that happens to be a dietitian. That mindset shift changed everything for me."

2. "Sometimes you just know in your gut when it's the right thing, even if it doesn't make sense on paper."

3. "You're not going to get a bad grade. If something doesn't work, it's just feedback. That didn't work? Great. What can I learn from it?"

4. "Are you running your business, or is your business running you? You have to know when to say no and when to open up to something new."

5. "I look at my business as a living organism — it grows, it changes, it needs nourishment, and it keeps evolving."

• Connect with Margot on Instagram: @perfectlyportionedwellness_

• Email Margot directly: [email protected]

• Learn more about business coaching with Laura: https://www.lauraschoenfeld.com/nba-apply

If this conversation sparked something for you, I'd love if you could rate, follow, and leave a review for The Nourished CEO Podcast.

Your feedback helps more incredible entrepreneurs like you find the show and step fully into their role as confident, intuitive CEOs.

Do you ever feel like all the business advice out there was written for people who don't have kids?

In this episode, I sit down with marketing strategist and founder of This Mother Means Business, Laura Sinclair, to talk about what it really looks like to build a thriving business as a mom without burning out or sacrificing your family in the process.

Laura shares the truth about why most business advice simply doesn't fit the realities of motherhood, and why finding mentors who get your season of life is a total game-changer.

Together, we unpack the myths of "hustle culture," discuss the importance of redefining success, and explore how moms can grow profitable businesses on their own terms.

If you've ever felt like you're falling behind or trying to keep up with people living in a completely different reality, this episode will remind you that you're not alone — and that success as a mom and entrepreneur is absolutely possible.

Episode Timeline: [2:22] – Why moms need mentors who actually understand the realities of motherhood and entrepreneurship. [6:37] – The empathy gap: what non-parents often miss when advising mom business owners. [10:12] – Three personal experiences that shaped Laura's mission to support entrepreneurial moms. [20:10] – The myth of "keeping up" and why moms must stop comparing their pace to others. [27:18] – Rethinking what success means: ambition, money, and motherhood in harmony. [42:37] – Inside This Mother Means Business: a community built for moms who want both family and financial freedom.

Top 5 Quotes:

1. "Nobody understands what it's like to be a mom entrepreneur unless you're a mom entrepreneur."

2. "When people get spicy about it, they're just proving my point. You can't understand what you haven't lived."

3. "When my time comes, I really hope that it's not like, 'Wow, Laura really made a lot of money and she was really thin.' Those are not the things that I hope my children say about me."

4. "It's not about doing it all; it's about having it all, in the way that works for you."

5. "We put ourselves in races against people who don't even know that they've signed up for a race. Motherhood and business aren't competitions."

Links & Resources:

• 💻 Visit Laura's community: thismothermeansbusiness.com

• 📸 Follow Laura on Instagram: @itslaurasinclair

Closing Remark: If this episode spoke to your heart, I'd love for you to share it with another mom entrepreneur who needs the reminder that she's not alone.

And if you enjoyed our conversation, please rate, follow, and review The Nourished CEO Podcast — it truly helps more amazing mamas like you discover the show and join our community of thriving, purpose-driven business owners. 💛

If Instagram has started feeling like a stressful full-time job instead of a creative way to make more money as an online coach or practitioner, this episode is your permission slip to have fun again.

I sit down with Instagram strategist Jenna Harding, who helps coaches and service-based business owners have more fun on Instagram while growing more effectively at the same time, so they can get more clients without burning out or losing their authenticity.

We dig into the mindset shifts and practical strategies that make Instagram enjoyable and effective as a coach or service provider. From breaking free of perfectionism to creating content that feels natural, Jenna shares how to stop overthinking, start showing up as yourself, and still grow your business.

If you've ever caught yourself obsessing over reach, algorithms, or even your camera angle, you're going to love this conversation.

[2:29] – Jenna shares her unexpected journey from bartender and actor to full-time Instagram expert.

[5:37] – "It should be fun": Why polished perfection doesn't connect—and what your audience actually wants.

[7:22] – Redefining credibility: how to build trust without a blazer and brand shoot.

[10:49] – The Growth–Nurture–Sales content framework: creating posts that actually work (without overcomplicating it).

[19:00] – "You don't need to be funny": How to make authentic, engaging content in your own voice.

[34:11] – Overcoming the fear of "giving too much away" and learning to post with integrity.

[42:00] – Making Instagram fun again: simple mindset shifts and small creative tweaks that change everything.

[44:16] – How batching + spontaneity can coexist (and why it makes content creation so much lighter).

1. "No one is perfect. And no one likes this as a place where they're supposed to be perfect. So let's just stop."

2. "Credibility isn't about blazers and brand colors. It's about speaking with conviction and helping people feel seen."

3. "If you'd rather reach no one than give someone one step in a ten-step journey, you're missing the point."

4. "Just because I'm silly doesn't mean you have to be silly. You don't need to be funny, you just need to be real."

5. "The best hack for Instagram? Make it about the viewer, not you."

• Free Training: How to Get Clients from Instagram Without Wasting Hours on Your Phone

• Connect with Jenna Harding: @jennaspaige on Instagram

• Join the Magic Marketing Machine Program – Learn Jenna's system for managing your account in 15 minutes a day

If this episode helped you rethink how you show up on Instagram, take a second to rate, follow, and review The Nourished CEO Podcast.

Your feedback helps more coaches and practitioners find the show and keeps us bringing you the practical, heart-centered conversations you love.

👉 Hit play, take notes, and remember: social media should feel good while it's helping you make more money.

If you're a health coach, nutritionist/dietitian, or wellness practitioner struggling to convert discovery calls into clients, this episode is a must-listen.

I'm breaking down why your sales calls might not be converting, and why the real problem isn't your price.

Whether you're selling high-ticket group coaching programs or premium private wellness services, the real issue often lies in how the sales conversation is being led.

After coaching hundreds of entrepreneurs and analyzing countless call transcripts, I've identified five subtle but powerful mistakes that hold coaches back from confidently closing clients.

In this episode, you'll learn the essential sales mindset shifts that will help you:

• Lead with emotion instead of logic

• Uncover the deeper "why" behind your clients' goals

• Handle the "I need to talk to my spouse" objection with grace

• Create clarity and confidence in your client's decision

• Stop overexplaining and start selling with conviction

You'll also hear how our Nourished Business Accelerator (NBA) mentorship helps coaches like you double or even triple their close rate using our proven heart-centered sales strategy and our custom-built ChatGPT feedback tool.

By the end of this episode, you'll understand how to run sales calls that feel natural, empowering, and profitable.

[0:00] - Why your clients' "price objection" isn't really about money

[1:10] - The 5 biggest mistakes health coaches make on sales calls

[2:00] - Mistake #1: Leading with logic instead of emotion (and what to do instead)

[6:00] - How to emotionally connect to your prospect's "why" before talking logistics

[7:00] - Mistake #2: Accepting surface-level goals instead of digging deeper

[9:00] - Simple questions to uncover emotional motivation that drives buying decisions

[13:00] - Mistake #3: Treating the "spouse objection" as a dead end

[18:00] - How to help clients make confident decisions before talking to their partner

[22:00] - Mistake #4: Ending your call without a clear decision path

[27:00] - Why giving clients structure helps them commit with confidence

[28:45] - Mistake #5: Thinking more information = more conversions

[31:00] - The power of silence and curiosity in your sales process

[36:00] - Why logical selling doesn't work (and what to do instead)

1. Sales is not about convincing or pressuring. It's truly about leadership, clarity and helping somebody make a decision that they already want to make."

2. "People don't buy coaching, especially high-ticket offers, because of logic. They buy coaching because they want to feel different."

3. "Ultimately, when somebody is buying coaching, consulting, any sort of service from you as an expert, they are not just buying sessions. What they're actually buying is a future that feels better than their current reality."

4. "The [spouse] objection usually isn't about the spouse not supporting the person. It's actually about the prospect's own uncertainty."

5. "Information overload when somebody's feeling hesitation actually creates more confusion. And as they say, the confused mind doesn't buy."

• Apply for the Nourished Business Accelerator: DM "NBA" to @LauraSchoenfeldRD on Instagram

• Learn more about the Nourished Business Accelerator: Transform your approach to marketing, sales, and client results for more income and more impact as a health expert

If this episode helped you see sales calls in a new light, or gave you practical strategies to sell your high-ticket coaching programs with confidence, I'd love to hear from you!

Please take a moment to rate and review the show on Apple Podcasts. Your feedback helps more amazing health coaches and practitioners find this podcast and learn how to grow thriving, profitable businesses with integrity.

If you enjoyed this episode, don't forget to follow, share, and tag a friend who's ready to close more high-ticket health clients without feeling "salesy."

health coach sales calls, how to sell high-ticket coaching programs, sales mindset for coaches, overcoming objections in sales calls, health coaching business growth, Nourished Business Accelerator, close more coaching clients, sales tips for health coaches, emotional selling strategies, discovery call tips for coaches

In this powerful and no-holds-barred conversation, I sit down with Brad Bizjack, a mindset strategist and personal development expert who's walked through monumental challenges and rebuilt his life and business from the ashes.

We dive into why mindset is more than just "be positive," how your relationship with problems determines your trajectory, and what it actually looks like to build resilience in 2025.

If you've felt stuck or overwhelmed by business problems lately, this episode will leave you feeling lighter, more empowered, and ready to move forward.

Brad's journey from being $92,000 in debt to leading thousands through transformation gives him rare credibility and perspective as a mindset coach.

He shares raw, personal stories of collapse and rebirth, and practical tools you can use right now to shift your thinking, rewire limiting patterns, and deal with adversity with more clarity and strength.

• [00:03:09] Brad's backstory: struggling, in debt, and binge-watching reruns... until a mindset shift changed everything

• [00:09:04] Why "mindset" is misunderstood: blind positivity vs. true optimism

• [00:12:28] Your success is proportional to your relationship with problems

• [00:17:43] When it all went wrong: a cascade of events collapsing Brad's business

• [00:23:09] The turning point: shifting from problem-focus to solution-focus

• [00:24:11] The root: subconscious patterns from childhood that derail your business

• [00:45:17] Zooming out: cycles, seasons, and how perspective changes everything

1. "Mindset is not 'be positive'. That is not what that means. It requires true optimism to face what you're dealing with."

2. "True mindset work is about identifying the toxic beliefs, the thought processes, the limiting emotional patterns, the limiting identities, the energetic state that you tend to live in consistently, and being a mirror for the pieces of your heart that aren't healed yet."

3. "Your success is completely and directly proportional to the quality of your relationship with problems."

4. "Whatever you are currently resisting in your life is the thing you are giving your power away to."

5. "Successful people recognize that they are an emotional thermostat, not a thermometer. They might have a little dip, but they'll be pretty steady throughout it."

• Join Brad's Free Success Accelerator Challenge (October 20–24)

• Get Brad's Wired For Success eBook

• Follow Brad on Instagram @BradBizjack

If this episode gave you new momentum or insights, I'd love for you to rate, follow, share, and review the podcast.

Your support helps more coaches and practitioners find this show, and helps me keep bringing you more conversations like this.

What if the way you've been taught to plan your year is actually setting you up to fail? That's exactly what we're diving into with Megan Sumrell, a time management and productivity expert who helps women entrepreneurs create schedules and plans that actually work.

After more than 20 years in IT and project management, Megan realized traditional planning systems built on masculine structures don't account for women's realities: biological cycles, caregiving responsibilities, and unpredictable schedules.

She developed a new framework designed specifically for women entrepreneurs, so you can finally set goals and stick with them without burning out.

In this episode, Megan and I explore why conventional annual planning fails, how to shift your mindset so your plans feel achievable, and the exact steps you can take to design a realistic roadmap for your year ahead.

If you've been avoiding annual planning because it feels overwhelming, or your goals never survive past March, you'll want to press play on this conversation.

• [2:32] – Why annual planning can feel overwhelming (and why so many women avoid it).
• [3:09] – Megan's backstory: from IT project management to time management for women.
• [7:08] – The biological and mental load differences that affect planning.
• [13:26] – Why "planning in a vacuum" leads to failure.
• [18:39] – How to create appropriately scaled plans that match your season of life.
• [28:57] – Aligning the idea of 10x growth with realistic planning.
• [38:52] – A reflection exercise to jumpstart your 2026 annual plan.
• [44:13] – Inside look at Megan's annual event, Planapalooza.

1. "When we try to apply masculine planning techniques in a feminine reality, we end up thinking something's wrong with us, when in fact, the system just doesn't work for our lives."

2. "Annual planning isn't about writing rules in stone. It's about creating a roadmap that allows you to pivot intentionally when life inevitably shifts."

3. "Most people plan in a vacuum, assuming they have wide-open calendars. But the truth is, your time has a budget just like money does."

4. "Wouldn't you rather accomplish one realistic goal this year than abandon five because they weren't sustainable?"

5. "Life is never going to stop throwing curveballs. The sooner we learn to plan with flexibility, the more progress and peace we create."

• Planapalooza – Megan's annual planning event (I'll be there!)

• FREE TRAINING: HOW TO PLAN, MANAGE, AND ORGANIZE YOUR LIFE... Even With a Crazy and Unpredictable Schedule!

• Connect with Megan on Instagram: @megansumrell

• Download The Pink Bee app (free on iOS + Google Play) for productivity tools and training

If this episode helped you rethink annual planning, I'd love if you shared it with another entrepreneur who needs this encouragement.

And don't forget to follow, rate, and leave a review! Your support helps us reach more business owners ready to plan and grow smarter, not harder.

If you've ever wondered why your audience is engaging but not buying, this episode is going to shift everything. I'm sharing a powerful new framework I introduced during a recent training that had our live attendees and NBA students buzzing, and I knew I had to bring it to the podcast.

Inside this episode, I walk you through the Avatar Elevation Pyramid: a framework that helps you identify exactly who you're attracting in your business right now... and whether they're actually ready to buy from you.

We're going way beyond traditional "ideal client avatar" talk, because let's be honest, vague demographics and surface-level pain points just don't cut it when it comes to attracting premium buyers.

I'll show you the five types of audience members you're likely speaking to — from the "sleeper" to the "seeker" to the "solver" and beyond — and help you determine which ones are draining your energy and which ones will actually invest.

Whether you're brand new to business or 10 years in, chances are your messaging is attracting the wrong people… and this episode will help you shift that today.

• [0:00] - Why your avatar might be the #1 thing holding your business back

• [3:09] - Introducing the Avatar Elevation Pyramid: what it is and why it matters

• [5:21] - Pain vs. pleasure motivation: how psychology shapes buyer behavior

• [8:19] - Level 1: The Sleeper — why you should never build your business around this audience

• [11:21] - Level 2: The Struggler — the "rescue me" energy that drains your business

• [14:12] - Level 3: The Seeker — they love your freebies… but never buy

• [18:29] - Level 4: The Solver — your best entry-point client (and how to attract them)

• [22:21] - Level 5: The Succeeder — the ultimate client for premium, high-level offers

• [26:47] - The bottom line: stop trying to convert, and start speaking to the right people

1. "Your job is not to turn a struggler into a solver. Your job is to speak to what they already want."

2. "Most of the engagement in your audience is going to come from the seeker and the struggler, but they rarely, if ever, buy."

3. "The less hesitant someone is to invest, the less work you have to do to convince them, and that's the energy we want in our business."

4. "It's not that you're not good at what you do, you just might be speaking to the wrong audience entirely."

5. "Speak to the solver who wants to become the succeeder. That's where your best sales and your best client outcomes will come from."

• Want to dive deeper into your client attraction strategy? Learn more about the NBA (Nourished Business Accelerator)

• Connect with me on Instagram: @lauraschoenfeldrd

I hope this episode gave you some serious clarity around who you're actually speaking to in your business, and what needs to shift if you want to attract clients who are ready to invest.

Remember, we're not here to convince anyone.

We're here to call in the people who are already motivated and just need the right support to move forward.

If you got value from this episode, please take a moment to rate, review, and share the show.

It helps more amazing coaches and practitioners like you find this content, and it truly means the world to me.

Thanks for tuning in and I'll catch you in the next one!

What if the overwhelm you're feeling in your business isn't just burnout—but undiagnosed ADHD? In this episode, I sit down with business coach, mom of three, and author Mariah Scrivens to talk about her late-in-life ADHD diagnosis and how it reshaped the way she sees herself, her motherhood journey, and her business.

We dive into the very real signs of ADHD in high-achieving women—like hyperfixation, executive dysfunction, and rejection sensitivity—and how these show up inside entrepreneurship. Mariah shares her story of building and burning down businesses, balancing twins and coaching, and learning how to embrace her neurodivergent brain rather than fight against it.

If you've ever struggled with forgotten emails, following through, or felt like your brain just works differently, this conversation will be both validating and encouraging.

• [2:12] – Mariah's journey from kindergarten teacher to six-figure business owner and then coach.
• [6:50] – Why she walked away from her first business after a family health scare.
• [7:54] – The surprising path to her ADHD diagnosis and what testing really looked like.
• [11:18] – Everyday signs of ADHD: hyperfixation, executive dysfunction, fidgeting, and the "hobby graveyard."
• [13:09] – How ADHD shows up in business, especially around consistency, offers, and even bookkeeping.
• [16:16] – Why ADHD and rejection sensitivity can make sales and follow-ups so difficult.
• [27:53] – Creating ethical urgency and supportive sales structures for neurodivergent clients.

1. "I'm trying not to make it my entire personality right now, but on the other hand, it kind of is my entire personality."

2. "For me, it just started clicking about my childhood—things I thought were normal weren't actually 'normal' at all."

3. "Sales are education. All you're doing is providing people the opportunity to make a decision."

4. "Rejection sensitivity means every 'no' feels like the end of the world, which makes following up feel impossible."

5. "Giving people parameters and clear deadlines is actually very caring—it removes ambiguity without being manipulative."

• Connect with Mariah on Instagram: @mariahmakesithappen

If you enjoyed today's conversation, I'd love it if you could rate, follow, and review The Nourished CEO Podcast on Apple Podcasts. Your feedback helps more amazing entrepreneurs like you find the show, and it means the world to me!

What if the key to standing out in a crowded online health and fitness industry isn't some flashy new marketing trick, but a deeper understanding of who you actually help and why they should work with you?

Today I'm joined by one of our standout NBA clients, Zach Lewandowski—a personal trainer turned online nutrition coach who helps high-performing professionals lose fat and build sustainable habits.

Zach shares his powerful journey of rebuilding after spending $18K on the wrong coach. From broken trust to bold pivots, he opens up about the real lessons, strategies, and mindset shifts that helped him create a profitable business that actually feels good to run.

If you've ever been burned by a business coach or felt stuck trying to "do it all" without the ROI you expected, this one's for you.

[2:24] – Zach's journey from 17-year-old personal trainer to online health coach [4:00] – The challenge of standing out in a crowded health & fitness industry [6:42] – Shifting from broad messaging to specific, client-centered language [9:23] – Why Zach stopped chasing "more content" and focused on quality over quantity [13:19] – Spotting red flags in sales conversations and protecting your coaching energy [16:24] – How the sales landscape has shifted since 2020 and what's working now [21:44] – Zach's experiences with shady mentors, lawsuits, and rebuilding trust [35:35] – Why simplifying to one high-ticket offer transformed Zach's business [43:40] – The power of retention and why Zach shifted from 9-week to 6-month programs [47:11] – Final advice for coaches navigating today's tougher online market

1. "When you're educated and not chasing gimmicky buzzwords, it's tough to stand out—you have to be crystal clear on who you help and how you help them."

2. "I stopped trying to push out tons of content. Now I focus on being very specific and detailed, even if I'm only speaking to 100 people."

3. "If you try to juggle 10 different strategies, you won't be great at any of them. Simplicity always wins."

4. "Retention is everything. Even if you don't sign new clients for a couple months, recurring revenue keeps your business alive."

5. "It's going to take much longer than you think, probably double or triple the time. But if you stay consistent, it's worth it."

• Connect with Zach on Instagram: @fortifiedstrength

• Learn more about my program, The Nourished Business Accelerator: DM me NBA on Instagram

💬 Thanks for tuning into The Nourished CEO Podcast! If you enjoyed this conversation, I'd love it if you left a review, shared this episode with a friend, or hit follow so you never miss a new one. Your support means the world to me and helps more amazing coaches and experts discover the show!