I am so excited to dive into today's episode—a real heart-to-heart on how to stand out in the noisy online world without compromising who you are.

After 11+ years of running an online business (starting as a nutritionist in ancestral health and evolving into a full-time business coach), I’ve seen firsthand how much the digital landscape has shifted.

With AI-generated content flooding the market and influencer-style accounts dominating social media, it can feel like you're shouting into the void—even if you’re sharing valuable, life-changing content.

So, how do you get noticed without resorting to cringey trends or abandoning your ethics? How do you attract aligned clients, not just attention?

In this episode, I’m breaking down exactly how to show up authentically, build trust with your audience, and create content that converts—without selling your soul or playing the algorithm game.

Whether you're brand new or a seasoned pro feeling lost in the crowd, I’ve got strategies and mindset shifts that will reignite your content with purpose and integrity.

Tune in to learn:

• Why views don’t pay the bills (and what does)

• How to balance sales strategies with genuine connection

• The three types of thought leadership content that build trust and drive sales

• And yes, I’m sharing some of my own hard-earned lessons (mistakes included) so you don’t have to learn them the hard way!

[0:34] – Reflecting on 11+ years of online business evolution and the rise of influencer-driven content.

[5:55] – The myth that more views = more clients—and why it rarely works that way for coaches and service providers.

[4:44] – The ethics trap: why staying true to your values is key (and how to do it without holding back).

[7:51] – Why going viral can attract the wrong audience and how to shift focus to aligned leads.

[10:17] – Finding the balance: blending authenticity with sales strategies for better content and better results.

[24:58] – Three types of content that position you as a thought leader: Problem awareness, perspective-shifting, and previewing your process.

[32:30] – How to stand out online even with a small audience and why that’s all you really need to be successful.

• Learn more about the Nourished Business Accelerator

• Follow me on Instagram for more behind-the-scenes and thought leadership: @lauraschoenfeldrd

If this episode resonated with you, I’d love it if you’d rate, follow, and review the show! It helps more amazing coaches and practitioners like you discover these conversations.

And don’t forget to share this episode with a friend who could use a little encouragement to show up authentically online.

Thanks for tuning in—I’ll catch you on the next episode of The Nourished CEO Podcast!

Today we’re diving into a topic that hits close to home not just for me, but for so many entrepreneurs out there.

We’re talking about fear.

Specifically, how fear can secretly (or not-so-secretly) steer your business decisions, slow down your growth, and keep you from reaching your full potential.

And honestly? This is the perfect episode to kick off after rebranding because, let’s be real, getting back into podcasting after a break felt really intimidating for me. Even after 12 years of being in and out of this space, fear still crept in.

But here I am, doing it anyway, ripping off the Band-Aid! And that’s exactly what I want for you, too; to recognize where fear is holding you back and to take bold, aligned action anyway.

In this episode, we’ll explore the sneaky ways fear shows up in your business (spoiler alert: it’s not always obvious), how to recognize it, and what you can do to stop letting it drive the bus.

From procrastination to perfectionism, from over-researching to hiding behind busy work—I’ve been there, and I’m sharing my personal journey with you. Plus, I’ll walk you through some of the most powerful shifts I’ve made that helped me stop overthinking and start moving forward with confidence.

[0:00] – Why relaunching The Nourished CEO Podcast felt scary even after 12 years of podcasting experience.

[3:10] – How fear masks itself as procrastination—and why it delayed this podcast for years.

[4:09] – The double-edged sword of perfectionism and how it slows your progress.

[7:19] – Over-researching: when gathering more info keeps you stuck.

[9:10] – The sneaky role of busy work (and how even program creation can be fear-based avoidance).

[10:42] – Common fear-driven decisions like resisting niching down, hiring, launching, or investing in your business.

[17:04] – How to build self-trust so you can move past fear and grow your business with confidence.

[21:18] – Why waiting for confidence is a trap—and how to create it through aligned action and reframing.

• DM me on Instagram: @lauraschoenfeldrd – I’d love to hear your thoughts and what resonated with you in this episode!

Thank you so much for joining me for this vulnerable (but hopefully empowering!) conversation.

If this episode helped you recognize your own fear patterns or gave you that little nudge you needed to take action, please leave a five-star review!

It helps more entrepreneurs like you find The Nourished CEO Podcast and get the inspiration they need to show up fully in their businesses.

And as always, I can’t wait to connect with you again next time! Until then, keep taking action—even if it feels a little scary.

See you soon! 💛

Hey friends, it’s Laura Schoenfeld here, and I’m back! After a two-and-a-half-year hiatus from podcasting, I’m stepping back into the world of long-form audio content—and I couldn’t be more excited (and maybe just a little nervous).

In this special relaunch episode, I’m pulling back the curtain on why I pressed pause on my podcast journey, what’s changed in my life and business since then, and why now is the time to return with a fresh perspective and a brand-new name—The Nourished CEO Podcast.

If you’ve been with me since the Fed and Fearless days, you’ll hear all about the evolution from nutrition coaching to business mentorship for coaches, consultants, and practitioners who are ready to build thriving online businesses without burning out.

I also share candid reflections on motherhood, entrepreneurship, and the identity shifts that come with navigating both. This episode sets the stage for what you can expect moving forward—real conversations, practical strategies, and behind-the-scenes insights to help you build a business that supports your whole life.

Ready to step into your Nourished CEO role? Hit play, and let’s dive in together!

[0:00] – Welcome back! Why I'm relaunching the podcast after a two-year hiatus.

[1:45] – How motherhood shifted my identity and reshaped my business approach.

[5:37] – The breaking point: realizing my business was too dependent on my energy.

[9:48] – Introducing The Nourished CEO concept and why it’s the foundation of this rebrand.

[13:33] – My vision for the show: raw conversations, real strategies, and what you can expect.

[17:37] – Who this podcast is for: coaches, consultants, and practitioners who want to scale without burning out.

[19:19] – What’s next: weekly episodes, interviews with industry friends, and client success stories.

• Follow me on Instagram: @lauraschoenfeldrd

If this episode resonated with you, I’d love it if you hit Follow on your favorite podcast platform and shared it with a friend who’s on the same entrepreneurial journey.

And if you’re feeling generous, leave a 5-star review—it helps more amazing business owners like you find the show.

I can’t wait to continue this conversation with you in the next episode!

Stay nourished, Laura 💛

How do your subconscious beliefs impact your physical health? Without deep introspection, it’s hard to know. But we are all affected by it. Today’s guest explains how to plumb the depths of our subconscious to learn what we need for full healing to take place.

About Allison Roman

Allison is a Transformation Coach & Holistic Healing Practitioner who helps women get unstuck and release what's holding them back from living their best life. By fusing subconscious reprogramming with practical lifestyle tools for empowered healing, Allison guides people to step into their power and create the life they desire.

She has been trained in numerous holistic methodologies and has been teaching and coaching in the wellness industry for over 15 years. You'll find her work focuses on the intersection of mental, emotional, physical, and spiritual well-being for aligned and authentic living.

You Can Control Your Subconscious Beliefs for Better Health Results

Throughout this episode, Allison explains how and why our beliefs impact our health. Perhaps you’ve tried every regular solution to a chronic health issue and are still stuck. Maybe you’ve even recovered physically but still feel like there’s work left to do. If so, it’s time to look beyond the physical level. There may be emotional and mental root causes at play. 

Allison describes why what we believe is possible will be our experience. For instance, your beliefs about what is possible for your healing will affect how you view a diagnosis. Your level of optimism or pessimism will impact your results.

As practitioners, part of our job is to help our clients believe that they can get results. To do this, we need to understand where our client’s belief lies. What does healing mean to them? How do they perceive good health? This sometimes differs from conscious beliefs. Diving deep into this will be an important step for true change.

Taking Control of Your Beliefs and Your Healing Journey

Allison talks about examining and eliminating limiting beliefs to better align yourself with your goals. This is hard work. As she says, it keeps you humble. But it also builds up your emotional intelligence. Processing, feeling, and exploring emotions can allow you to use them for healing instead of staying in “victim mode”. 

The truth is, you are the expert of you. Sure, practitioners and doctors can give you their perspectives. But ultimately you need to trust your own judgment. 

Allison has some advice to help you better check into your beliefs and what your body is saying. This includes meditation, listening to your body, and examining the sources of emotions. Most of all, you need to believe that you will find the answer you seek, or it will remain elusive.

How might your subconscious beliefs be standing in the way of growth? Leave a comment on the episode page!

• Why physical symptoms can be a reflection of our unconscious thoughts [5:45]
• Signs that subconscious work is needed for further self-improvement [8:00]
• How practitioners can help clients overcome the stigma of healing [14:30]
• What deletion, distortion, and generalization are and how to recognize them [23:30]
• What to do when your own judgment is in doubt [35:30]
• How timeline therapy can be a powerful healing tool [51:00]

“It’s been so impactful, not only for my health, but it has deeply impacted all the other areas of my life. It’s really powerful stuff.” [5:02]

“We go through challenges. We go through transformation. Any time we are transforming or up-leveling in any way, we undoubtedly are going to have discomfort. Going to those deep dark places gets us to be the higher versions of ourselves.” [18:08]

“This is where it’s so important to work with someone one-on-one who is doing subconscious work because it’s below your conscious awareness. You don’t realize that it’s happening, that’s how the subconscious works.” [45:25]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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Free Download to Unlock your Healing Potential

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Podcast production & marketing support by the team at Counterweight Creative

Related Episodes

Episode 162: How Your Beliefs Affect Your Results In Health and In Business with Megan Blacksmith

Episode 17: Healing Skin Rashes with Jennifer Fugo

Don’t you just love bookkeeping? Well, I sure don’t. Yet, proper bookkeeping can make a difference in your business. To get you excited to dive into your books and records so your business can grow, I brought on a guest with a real passion for managing the minutiae of business.

About Annie Hillman

Annie Hillman is the founder and head bookkeeper at Atlas Bookkeeping Co. While finishing her college degree, she took a temporary accounting job and instantly fell in love with accounting. She worked her way up to staff accountant and stayed there until starting Atlas in 2020.

Now, she spends her days helping business owners treat numbers like a tool, not a threat so they can run empowered, profitable businesses with calm confidence. She helps business owners embrace numbers, increase profits, and stress way less with monthly money management. Besides crunching your numbers, Annie loves fitness, baking bread, and hanging with her husband, daughter, and two dogs.

Why It’s Time to Hire a Bookkeeper

Even if your business is tiny or you’re just starting out, getting help with your books is a great thing to do. One thing that helped me grow my business was hiring a bookkeeper. Annie and I explain how doing this will free up your time so you can focus on actually running your business, not just managing its details.

Unless you’re an expert at this already, a professional bookkeeper will also provide you with data you might otherwise miss. You can then use this information to help your business thrive even more. It’s also helpful to get an outside perspective on your business for an objective viewpoint.

What You Can Do to Better Manage Your Books

To get your books in order, Annie has some suggestions. First, don’t wait until the end of the year. Regularly dedicate some time to it. Also, don’t muddy up your numbers with personal expenses. Keep your business numbers separate from everything else. 

Annie also wants you to keep your receipts organized. Even storing them in a simple Google Drive folder will make everything so much easier when it's time to crunch the numbers. 

We also discuss helpful tools for keeping track of expenses and income, such as Annie’s Money Mapper and accounting software. If a tool can save you time and effort, then it will be worth the cost in the end. Even if your business is small now, set all this up so that things will continue to run smoothly as you grow.

What’s been your biggest bookkeeping challenge? Leave a comment on the episode page!

• Why paying a bookkeeper will save you money in the end [6:00]
• The most common mistakes business owners make with their books [13:30]
• The important distinction between a bookkeeper and an accountant [17:00]
• Helpful tools for tracking income and expenses [22:00]
• Accounting for the difference between profit and sales [31:30]
• Making sure you have enough money for tax time [42:30]

“There’s something to be said about looking at your business objectively. Sometimes as a business owner, you can’t do that with your own numbers.” [12:28]

“A bookkeeper is going to manage your books on a monthly basis. So they’re going to get really into the minutiae of it.” [17:50]

“That might work when you have two clients. But we all want to grow and scale our business. That’s not going to work when you have a hundred clients or more.” [30:32]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

Download your FREE Profit Planning Workbook!

Find Annie Hillman online

Bookkeeping Basics Guide

Use Coupon Code - PODCAST20 for 20% off Money Mapper

Xero - Accounting Software

Profit First by Mike Michalowicz

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Podcast production & marketing support by the team at Counterweight Creative

Related Episodes

Episode 161: How I Prepared My Business for a Paid Maternity Leave

Are you dreading menopause? Many women do. But today’s guest has not only embraced this stage of life, she also makes it a lot of fun! In this episode, you’ll hear how to approach menopause with enthusiasm.

About Esther Blum

Esther is the bestselling author of Cavewomen Don't Get Fat, Eat, Drink and Be Gorgeous, Secrets of Gorgeous, and The Eat, Drink, and Be Gorgeous Project.

She currently maintains a busy virtual practice where she helps women balance hormones, lose stubborn body fat, and treat the root cause of health struggles. Her new (5th) book, See Ya Later, Ovulator!, was released on October 4th.

Esther received a Bachelor of Science in Clinical Nutrition from Simmons College in Boston and is a graduate of New York University, where she received her Master of Science in Clinical Nutrition. Esther is credentialed as a registered dietitian, a certified dietitian-nutritionist, and a Certified Nutrition Specialist (CNS), with certification from the Board for Certification of Nutrition Specialists (BCNS).

She is also a member of the American Dietetic Association, Dietitians in Functional Medicine, Nutritionists in Complementary Care, and the Connecticut Dietetic Association.

How Practitioners Can Approach Menopause with Their Clients

The sad state of affairs is that there are currently few options presented to women as they approach and go through menopause. Commonly, all they are offered is birth control or just a sympathetic shrug. 

Esther explains how there’s so much more that practitioners can do. She describes the many tests and treatments that can truly help. With more knowledge about what’s changing in your body, you can enter this stage of life without dread. In fact, it can even be something to look forward to.

What Can Be Done to Make Menopause a Better Experience

Unlike conventional practitioners, Esther sees a huge value in hormone treatments for menopause. She points out the shortfalls of some studies that lean away from hormones and discusses the benefits she and others have seen. 

There are also many lifestyles and diet interventions that will help, especially when it comes to weight management. Esther explains how optimizing protein and carbohydrate intake, exercise, and an indomitable attitude will prepare you to go through menopause like a rockstar.

What can you do now to help make menopause a better experience for you or your clients? Leave a comment on the episode page!

• Why menopause is seldom discussed by dietitians and other providers [8:00]
• What practitioners can do to change the landscape surrounding menopausal care [20:00]
• Managing weight gain during menopause with diet [27:15]
• Advice for aspiring book writers [35:20]

“You don’t have to wait until you hit a full year of not having a period before bringing hormones in. You can actually bring them in during perimenopause, and you should.” [10:54]

“Do not sit and wait for the medical system to change. The way it’s going to change is from us; that’s how everything changes.” [19:55]

“You got to make nutrition fun and sexy and accessible for everybody. It shouldn’t be a dry bland diet.” [45:38]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

Sign up for Practice Better!

Find Esther Blum online

Follow Esther on Instagram | YouTube | Facebook

Esther’s Giveaways

See You Later Ovulator!

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Podcast production & marketing support by the team at Counterweight Creative

Let’s talk about pricing. There are a lot of different philosophies about pricing out there. Personally speaking, I feel that premium pricing is the best way for any health and wellness entrepreneur to grow their business. In this episode, I tell you how to come up with your premium price point!

Why Premium Pricing is the Way to Go

There are a lot of steps in creating a successful premium program. Pricing is one of the most crucial parts. There are a lot of individual factors in this. The type of people you serve and the problem you solve will drastically influence your price point. 

I talk about what to think about when it comes to the population you serve. Different people will be able to spend different amounts depending on various factors which you’ll need to consider. Also, you’ll want to examine the problem you solve and consider how high value it is.

The Many Factors Behind Your Pricing Structure

I can’t tell you what to charge. You have to decide that based on all that I talk about in this episode. It largely boils down to the offer you create. And pricing is part of creating that offer. You can’t just pick a random price without knowing your offer. Your offer is not only going to determine your price, but it’s also going to determine how well it sells. The more you raise your price, the harder it will be to sell, but it will be easier to make money because you won’t have to sell it to as many people. That’s quite the balancing act!

You’ll need to find the highest price point that sells well. This is because, if you’re new to the business, you’ll find it’s a lot harder to make money selling low-ticket services because you’ll need many more clients. 

To come up with your perfect number, there’s a lot to examine. This includes knowing who your offer is for and the specific problem you solve. You also need to know your potential for solving this problem and what you will do to help your client achieve success. Knowing all this will help you determine the ideal price point for your ideal client.

What struggles do you face when pricing your services? Leave a comment on the episode page!

• The most important factors when identifying your premium price point [7:00]
• Understanding your value based on your skill level and experience [15:15]
• Creating an irresistible offer with your ideal price point [25:00]
• Making your offer stand out from the crowd [37:30]

“Your personal financial goals will impact what you charge for things because that’s going to help you work backward to figure out what you need to be selling, how much you need to be selling, and how much you need to be charging.” [14:55]

“I believe that you have to energetically match the amount of money you’re asking for. The way you’re going to energetically match it is by exceeding the value they are paying in the way you can serve and support them.” [22:10]

“You should feel like your customer is getting more value than you are when it comes to your starting price point.” [35:40]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

Get the FREE Profit Planning Workbook!

The Nutrition Business Accelerator

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Is it possible to live a “normal” life in the face of severe food allergies? Today’s guest, who has hundreds of severe food allergies, has done just that. It takes experimentation, self-advocacy, and perseverance, but it is possible to not just live with allergies but to thrive.

About Kathlena, The Allergy Chef™

Kathlena has over 200 food allergies and intolerances, and can't drink most water. The members of her household also have food allergies and special diets, none of them the same. After being told she had 30 days to live, she made it her mission to help the food allergy and special diet communities thrive.

Three years after her lowest point, she and her team have published several cookbooks, started a bakery, done local and nationwide outreach developed hundreds of free recipes and resources, and much more.

Every Case is Different with Food Allergies

As someone with multiple extreme allergies, Kathlena understands as well as anyone could the impacts of food allergies on well-being. In this episode, she describes how this made her an advocate for others who may not be able to put a voice in their situation. Especially when it comes to young children, it is important to recognize the symptoms of food allergies and seek interventions before they lead to bigger issues. 

Everyone’s case is different too. Kathlena explains why this diversity of allergic reactions makes them difficult to study. That’s why it’s critical to truly listen to each individual and provide personalized care. Kathlena urges everyone to find a doctor who completely supports them in their healing journey.

The Role of Mindset in Living with Food Allergies

Mindset is a central part of how Kathlena lives with her allergies. She’s found that maintaining a positive perspective in the face of challenging circumstances is the difference between merely surviving and thriving. For Kathlena, this centers on her desire to make the world a better place. Not only does she want her own life to improve, but she also wants it for everyone else too. Even with all her health concerns, Kathlena remains incredibly optimistic in a contagious way.

This comes from a recognition of everyday wins, no matter how small or trivial. It begins with perseverance and an understanding that we may never reach our goal, but there is success in trying. By celebrating every forward step, we become capable of progress that may have once seemed out of reach.

How do you persevere in the face of extreme health challenges? Leave a comment on the episode page!

• How a grim diagnosis led to Kathlena’s mission to change the world [3:00]
• The challenges of studying and treating food allergies [13:30]
• Working with and understanding the different definitions of food allergies and intolerances [23:30]
• Developing a mindset around the possibilities, not limitations, of living with severe food allergies [30:15]
• What it means to be a hero to others and to yourself [43:30]
• Resources to find meals for any diet [53:30]

“I look at where I’m at now as the culmination of what happens when you take an undiagnosed person and you keep exposing them to food that causes harm. What happens to the body? I’m the answer.” [9:52]

“No one is the expert the way you are. No one is as invested as you are.”  [20:26]

“Courage starts with these tiny steps; just these little baby steps. And we can all do them every single day.” [46:33]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

Get your FREE Profit Planning Workbook!

Find Kathlena onlineUse fed50 discount code for 50% off the first month of membership on the website

Follow Kathlena on Facebook | Pinterest | Instagram | Twitter | YouTube

Mama Knows Gluten Free

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What impact might your subconscious beliefs have on your health and the health of your clients? What about your business? Today’s guest explains how, as health coaches and practitioners, we can help ourselves and our clients get better results by addressing and reprograming these beliefs.

About Megan Blacksmith

Megan Blacksmith (Health Coach, Functional Diagnostic Nutrition Practitioner) and Dr. Alex Golden (M.D.) are the co-founders of Zesty Ginger, a company founded on the principles of compassionate transformation. They help women restore optimal health through a combination of functional medicine, mindset, and subconscious reprogramming. 

With over ten years of personal health struggles overlooked by conventional medicine, such as chronic pain and endometriosis for Dr. Alex, and Megan’s postpartum health crash and anxiety, they vow to make medicine and health easier to navigate.

They believe that when we consider health from the perspective of the mind, body, heart, AND soul, we allow ourselves to resolve our fragmentation. The fragmentation results from living in a world that breaks us down into categories and addresses problems by organ systems. Instead, healing comes from wholeness.

The Connection Between Beliefs, Actions, and Results

Throughout this episode, Megan speaks to why actions will often fall short if they are not backed up by our thoughts and beliefs. This partially explains why clients who just want to be told what to do often struggle the most. Instead, Megan explains how to help clients best by aligning your advice with their own intuitions and feelings.

This means helping people slow down to better listen to what their body is telling them. This can be an uncomfortable process. Yet, it will help them understand what parts are important to them and help align the program with their beliefs for improved results.

The Strategy of Shifting Subconscious Belief Systems

Not everyone is naturally good at reframing beliefs. To help, Megan suggests modeling off of someone’s strategies who has already accomplished what you’re after. When you surround yourself with strategies and ideas you want to achieve for yourself, they can come to you more naturally.

She also advises reframing your thoughts to focus on what you want, not what you don’t want. The subconscious mind hears your thoughts and takes them on. If you only speak to yourself in the negatives, your subconscious will take those on. Instead, by rewording your goals as positives, you’ll better be able to discover the path to success.

How could investing in yourself benefit your clients? Leave a comment on the episode page!

• How Megan discovered the connection between mindset and health [4:30]
• Helping clients by supporting their decision-making process rather than just telling them what to do [11:30]
• The strategy behind shifting subconscious belief systems [30:40]
• What you learn about yourself by observing those around you [44:00]

“People were able to do the same things they were already doing, maybe the same protocol and foods, and start to get results. It really did seem like magic.” [11:17]

“We need to be totally clear in our role [as coaches] and totally clear on our stuff, meaning any fears or triggers we have.” [23:00]

“Perception is projection…. What you’re seeing outside of you is what you have inside of you.” [46:53]

“When you get into the quantum physics of it and what the brain is physically wired to do and why it starts to become so obvious as to why you would care about this.” [1:01:23]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

Get your FREE Profit Planning Workbook!

Find Megan Blacksmith online

Coaches Connect Masterclass

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Podcast production & marketing support by the team at Counterweight Creative

As a business owner, I can take time off and don’t need permission from anyone. On the flip side, I don’t have the security of other jobs. These two facts became very apparent when I took maternity leave recently. Today, I want to talk about what I did as a business owner to prepare for maternity leave in a way that didn’t leave me with a financial burden.

Advanced Preparation and Understanding

To prepare for maternity leave, I started by making a budget. How much money would I need to cover my expenses and pay myself and any employees for at least three months? How much more would I have to sell to ensure that the business doesn’t lose money while I’m away? This requires really knowing your numbers so you can make informed decisions.  

Once I knew the budget, I was able to plan my promotional calendar. This let me set specific financial goals to ensure that I sold what I needed to before my leave. This will let you know what to focus on as you prepare for your leave.

Working with a team and batching your work

Next, I passed some specific responsibilities on to my team. This was something we did gradually over the course of several months so that everyone was ready once my leave began. Knowing that the business was in good hands while I was away was a huge relief.

The fourth thing I did before the leave was batching three months of podcast content. I didn’t want to take a break from the podcast but I also didn’t want to be recording during my leave. That’s why I pre-recorded weeks of episodes so my team could release them on schedule.

What I would do differently next time

Now that I’ve gone on maternity leave, I have a good idea of what I would do differently next time. For starters, I would slow my reentry to work. Part of me was eager to get back to work and it can be hard to say no to things. Now that I know how tired I can be after birth, I would definitely get back into work more gradually.

I would also like to build something in my business that can be sold without my involvement. If I can sell high-ticket passive evergreen products, I’ll be able to step back even more and know my business will continue to thrive during an absence.

How have you prepared your business for an extended absence? Leave a comment on the episode page!

• Determining how much money you need for a maternity leave [6:00]
• Selling what you need to ahead of time [13:00]
• Passing responsibilities over to your team [24:00]
• Batching content in advance of a leave [32:00]
• The importance of a slow return to work [38:50]
• Creating products that will sell without your involvement [47:45]

“You shouldn't just be guessing at what you need because that’s going to cause constant questioning if you have enough.” [10:10]

“It gave me so much more confidence leading into the birth knowing the company’s finances were covered for at least 8 to 10 weeks postpartum without making any additional sales.” [18:28]

“You live and learn. Now I know that in the future I need to protect my energy more.” [45:58]

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