When we think about the fashion industry, we often get bogged down in the logistics of boutique ownership and going to market. But in order to really be successful, it's important to think beyond where the products are coming from and how they get to us. We also have to think about what their intended purpose is. I'm digging into one of those intended purposes today as I speak with Megan Meadors, a current costumer on the set of Yellowstone and a former boutique owner.

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