This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.

David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.

Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more!

Key takeaways:
- About David, How To Beast & Edge
- How social media changed influencer marketing
- Working with family in business
- Starting and growing Edge’s fulfilment strategy
- How to review what is selling well and clear dead stock
- Packaging and shipping orders
- Coping with demand
- The future for David de las Morenas and how to remove pressure

Edge Lifestyle apparel - https://edgelifestyle.com/
How To Beast - https://youtube.com/@howtobeast

If you own a Shopify store and ship more than 500 orders per month, email [email protected] for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

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