Loan Officer Marketing with Chris Johnstone

From Zero to $100M: How Jimmy Hobson Built a Winning LO Team with Coaching, AI, and Social Media


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In this episode of The Loan Officer Marketing Podcast, we sit down with the unstoppable Jimmy Hobson to dive into how he’s built a powerhouse mortgage business—training new loan officers from scratch, embracing AI, and using social media to generate seven-figure results. Jimmy shares the exact systems, tools, and mindset shifts that helped him go from solo operator to managing over 250 Loan Officers.

 

Here’s what you’ll learn:

 

  • Training New LOs at Scale: Learn how Jimmy launched an in-house LO training program and what it takes to get brand-new agents producing fast.
  • Tracking + Activity = Results: Get an inside look at the “Tempo” tracking system his team uses and how it directly fuels consistent growth.

 

Listen this episode now to discover real-world strategies that are working TODAY—from someone who's actually in the trenches closing loans and leading a team. This one’s packed with value for LOs who want to grow faster, work smarter, and dominate their niche!

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Loan Officer Marketing with Chris JohnstoneBy Chris Johnstone

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