For this episode, Yvonne is joined by Sinead Asple, the founder and CEO of SEA+SOLU Hair Care, which she founded when she could not find any truly natural hair and scalp care products that suited her. Sinead shares how she came up with an approach to haircare that nobody else has thought of and how she did something similar with her previous businesses.

This inspiring episode is full of information for entrepreneurs and professionals, especially mums who are struggling to balance their lives. Two retailers are now stocking her products, something Sinead achieved by actively using some innovative manifestation and visualization techniques, which she shares here.

KEY TAKEAWAYS

• Sinead´s products enable you to customise your current hair products with clinically proven active ingredients. So, as your hair changes what you use can easily change too.
• If you want your own business, just do it. Start small if you need to and apply for any grants that are available.
• To run your own company, you really do have to get comfortable with being uncomfortable.
• When you run your own company it becomes easier to be there for your family, but it takes time to reach that stage.
• You can´t be reticent. When an opportunity presents itself, you´ve got to go for it, even if you are not 100% ready.
• Visualisation works, Yvonne and Sinead share an unusual yet incredibly powerful way of doing it.
• Standing out on social media is becoming more difficult. Be persistent and test different approaches.
• People comment less these days, but if you share tips they will save and share your posts.
• Solo founders need the support of other entrepreneurs. Network and find your tribe. 
• You cannot do everything, start building your team as soon as you can.
• To stay consistent everything needs to be built into your lifestyle.

BEST MOMENTS

“I wanted it to be an Irish brand with a global appeal.”

“That's probably one of the hardest things I’ve found with the business, the finance.”

“Be like, an American, What would an American say?.”

“You´ve got to shoot your shot, you have to go for it.”

“No is a ‘not yet.’”

“Everything can happen when you visualise it, the opportunities will start to come.”

“It's just striking that balance of giving informative and educational value to people on social media rather than just posting.”

“Enjoy the journey.”

“It´s all about your mindset, your legs will keep going as long as your head tells them to keep going.”

“You have to have people to bounce off.”

EPISODE RESOURCES

https://seaplussolu.com

https://www.linkedin.com/in/sinead-asple-2b14a824

https://www.instagram.com/sineadasple

https://evoke.ie/2024/10/30/style/beauty/pure-beauty-awards-irish-winner

Move and Manifest event - https://www.linkedin.com/posts/yvonne-tchrakian-64257619_my-first-community-based-move-manifest-activity-7282667383251501056-U5YY

https://goingforgrowth.com/people/marissa-carter

VALUABLE RESOURCES

website: pausepenny.com

Instagram: @yvonnetchrakian_manifest @pause.penny

LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/

HOST BIO

Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, dream house and even her twins!