Future Squared with Steve Glaveski

Successfully building a company is a Herculean feat at the best of times — 95% of startups fail and most small businesses close their doors before they turn five.

With that in mind, it might seem near impossible to do so when there’s a global pandemic shutting down the world’s economy.

Nobody knows for sure when we will emerge out of this black hole and markets will resume normal programming — estimates ranging from several months to several years.

What we do know is that unlike the global financial crisis of 2008 which pointed to internal problems in our financial markets, COVID-19 represents an external event, and so it stands to reason that we should expect a rapid recovery once the crisis subsides — or at least we hope so.

Based on this, if your company has less than 24 months runway left, it’s time to calmly delineate between what you can control and what you can’t, and focus on the former.

As such, I’ve taken the time to prepare the following 23 steps — many of which are applicable to both startups and small businesses — to increase liquidity, decrease burn rate, increase runway and ultimately increase thee chances of surviving the so-called apocalypse.

Show Notes:

medium.com/@steveglaveski

Steveglaveski.com 

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Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

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COVID-19 has had a deleterious effect on our world as we know it.

First, it sent sharemarkets into a downward spiral, then it put countries such as Italy into lockdown, and forced the cancelation of festivals such as SXSW(something the author of this article was going to attend — bummer!).

Oh, and who can forget ‘toiletgate’ — Australians, embarrassingly for me, stripping grocery stores bare of necessities such as toilet paper, hand sanitiser, pasta, rice and Vegemite. I have since warmed to the southern European institution that is the bidet!

Show Notes:

1. medium.com/@steveglaveski
2. Timerichbook.com
3. Steveglaveski.com 

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Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.

He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service.

His latest books, Fanocracy: Turning Fans into Customers and Customers into Fans, unpacks how some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear. They embody the most powerful marketing force in the world: die-hard fans. The book has been endorsed by the likes of Seth Godin and its foreword was written by Tony Robbins.

We discussed:

• The difference between a fan and a customer
• How neuroscience plays a significant role when it comes to turning people into fans
• How to build your tribe, even if you’re a completely virtual company

We explore examples of fandom ranging from companies such as Me Undies, Hagerty Insurance, Microsoft, through to the Grateful Dead, Iron Maiden and Radiohead, so strap yourself in for a conversation on how to build your tribe of devoted fans.

Show Notes:

Amazon: https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004  

Audiobook: https://www.audible.com.au/pd/Fanocracy-Audiobook/0593148517

Web: Fanocracy.com | Davidmeermanscott.com

Twitter: @dmscott

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Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

Seth Godin needs no introduction but I am going to give him one anyway.

He is the author of 19 books, and over 8,000 blog posts.

He’s a pre-eminent name in the world of entrepreneurship and marketing.

He has founded several companies including altMBA, The Marketing Seminar, Squidoo, and YoYoDyne which he sold to Yahoo! For US$30M.

In 2018, he was inducted into the Marketing Hall of Fame.

With such an enormous body of work, it was hard to know where to start preparing for this interview, but I spent our 45 minutes together trying to shine a light on apparently conflicting beliefs.

How do we strive for more, while also accepting who we are?

Does having a Plan B mean that we don’t go all in on Plan A?

Does hiring for culture fit mean that we destroy creativity?

We explored questions like these that transcend both life and business, so strap yourself in for some rapid-fire learning with the one, the only, Seth Godin.

Topics Discussed:

• Striving for more versus acceptance of self
• Having a Plan B versus going all in on Plan A
• Navigating uncertainty
• Overcoming rejection and adversity
• Build an MVP or build something remarkable?
• How to identify your smallest viable market
• How to save time for rewarding pursuits
• Persist or quit in the face of negative feedback?
• Hire for culture fit or diversity of thought?
• Does setting up shop in Silicon Valley kill creativity?
• Why Netflix and Apple don’t make good benchmarks for early-stage entrepreneurs
• Kevin Kelly’s 1,000 true fans
• The K12 school system and what’s broken with education
• Signaling: good signal v bad signal?
• Why social media followers aren’t real followers
• Why depriving employees from the ability to make decisions is wrong

Show Notes:

Web: seths.blog

IG: @sethgodin

Biz: AltMBA, TheMarketingSeminar

Pod: Akimbo.me

The Growth Faculty Seminar:

15 May 2020

International Convention Centre

9:00 - 1:15

MELBOURNE

18 May 2020

Melbourne Convention and Exhibition Centre

9:00 - 1:15

Tickets at thegrowthfaculty.com

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Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

Andrew Ross is the founder of URBNSURF, Australia’s first surf park, which opened its doors to the public in January of 2020 to much fanfare.

Prior to opening URBNSURF, Andrew spent twenty five years in various legal, corporate finance and investment banking roles before merging his profession and his passion to ultimately find his purpose, as you’ll learn in this conversation.

As you might imagine, building a two-hectare large surf park, that generates 1,000 ocean-like waves per hour is a Herculean feat, and one that delivers lots of both business and life lessons, lessons we unpack, so strap yourself in for my hour-plus long conversation with the founder of URBNSURF, the one and only, Andrew Ross.

Topics Discussed:

• What is URBNSURF?
• Andrew’s origin story
• How investment banking prepared Andrew for entrepreneurship
• Where the inspiration for URBNSURF came from
• Challenges faced in turning the dream into reality
• Build it and they will come?
• The value of resilience
• Raising $30 million from investors
• How to overcome objections
• Risk management and redundancy
• How URBNSURF compares to ocean surfing
• Sacrifice and managing family expectations
• Company culture, trust, speed and innovation
• The value of short feedback loops
• Night surfing
• Board selection for URBNSURF
• Celebrity customers
• How Andrew stays on top of his mental and physical game

Show Notes:

• Web: URBNSURF.COM
• Instagram: @URBNSURF
• The book Andrew mentioned: Barbarian Days - https://amzn.to/2TSr087
• The peptide I mentioned: https://www.bigboyz.store/products/regenotropin-bpc157

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Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

Scott H Young is a writer, programmer, traveler and avid reader of interesting things. For the last ten years he has been experimenting to find out how to learn and think better.

He’s the author of the Wall Street Journal bestseller, Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate…

Whether it’s learning a new talent, staying relevant, reinventing yourself, or adapting to whatever the workplace throws your way, Scott’s book offers nine principles to master hard skills quickly.

We explored why self-education is so important today, common learning pitfalls, and techniques you can apply to accelerate your own learning efforts, including a simple method that can help you to increase your retention by a factor of four.

With that, I bring you the one and only, Scott H Young.

Topics Discussed:

• What is ultralearning?
• How Scott got into learning about learning
• Why ongoing self-education is so important today
• What’s wrong with our old ways of learning?
• How Scott completed a 4 year MIT program in just 12 months
• The power of retrieval
• Common learning pitfalls to avoid
• How to increase retention through spaced repetition
• Why we should attack our weaknesses
• The power of a learning project
• The forgetting curve
• The importance of feedback and learning into difficulty
• How our intuition can fool us into thinking we know things
• The 80/20 principle
• Peer learning
• Personalised learning
• Habit building
• How to read more books in 2020
• How to beat procrastination

Show Notes:

• W: scotthyoung.com
• T: @scotthyoung
• Ge the book on Amazon: https://amzn.to/2R1UezT
• Get the audiobook on Audible: https://www.audible.com/pd/Ultralearning-Audiobook/0062945149
• Steve’s HBR article on L&D: https://hbr.org/2019/10/where-companies-go-wrong-with-learning-and-development

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Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

James Clear is an author and speaker focused on habits, decision-making, and continuous improvement.

A freak baseball accident put James in a desperate place, fighting to recover from brain damage. The debilitating brain injury forced him to discover a new way of living. Recovery took James to a new understanding of habits and the power of stacking simple, easy habits, one on top of the other, to create momentum and change.

His book, Atomic Habits: Tiny Changes, Remarkable Results, shares his learnings with the world. It has sold well over one million copies and has been translated into numerous languages.

He is a regular speaker at Fortune 500 companies and his work is used by teams in the NFL, NBA, and MLB. His work has appeared in the New York Times, Entrepreneur, Time, and on CBS This Morning.

We covered numerous topics in this conversation, including, as you might expect:

• How to build good habits and break bad ones
• Why systems are much more important than goals alone; and
• What kind of ‘meta habits’ deliver a massive return in life

We explore this and a whole lot more so strap yourself in for an hour with Mr Atomic Habits himself, James Clear.

Topics Discussed:

• Why are good habits so difficult to form
• Our brain’s desire to optimize for energy conservation
• The three layers of behaviour change
• The four laws of behaviour change
• The power of rewards
• Habit stacking
• Environment design
• The power of small changes
• The path of least effort meets the laws of motion
• Picking the right metrics
• The Goldilocks Zone
• Short feedback loops
• What leaders can do to build better habits in their teams and companies
• Meta habits
• What role identity plays
• Values alignment

Show Notes:

• com
• @jamesclear on Twitter
• Get the book: https://amzn.to/2DHgN5l
• ----------
• Listen to Future Squared on Apple Podcasts  gl/sMnEa0
• Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud
• Twitter: www.twitter.com/steveglaveski
• Instagram: instagram.com/@thesteveglaveski
• Future Squared: futuresquared.xyz
• Steve Glaveski: steveglaveski.com
• Medium: medium.com/@steveglaveski
• Steve's book: employeetoentrepreneur.io
• NEW Facebook group: facebook.com/groups/futuresquared/
• Watch on YouTube: https://bit.ly/2N77FLx
• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

Branko Milanovic is a Presidential Professor at the Graduate Center and a senior fellow at the Stone Center on Socio-Economic Inequality. He obtained his Ph. D. in economics from the University of Belgrade with a dissertation on income inequality in Yugoslavia. He served as lead economist in World Bank Research Department for almost 20 years and as a senior associate at Carnegie Endowment for International Peace in Washington from 2003 to 2005. He has held teaching appointments at the University of Maryland (2007-2013) and at the Paul H. Nitze School of Advanced International Studies at Johns Hopkins University (1997-2007).

He is the author of Capitalism, Alone: The Future of the System That Rules the World. In it,  he argues that capitalism has triumphed because it works. It delivers prosperity and gratifies human desires for autonomy. But it comes with a moral price, pushing us to treat material success as the ultimate goal.

In what is becoming an increasingly polarised world, I really enjoyed getting somewhat out of my comfort zone to talk economics with Branko.

We went an inch deep a mile wide in this conversation and covered numerous topics, including:

• The merits of capitalism, its criticisms and what could be improved
• Equality of outcome versus equality of opportunity
• Whether inequality is an avoidable feature of nature
• Job automation and UBI; and
• Inequality in sports, namely professional soccer

With that, I bring you my conversation with Branko Milanovic.

Topics Discussed:

• Why capitalism prevailed
• What capitalism gets wrong
• How capitalism could be improved
• What really influences inequality
• Is inequality necessary?
• Equality of outcome v equality of opportunity
• Trickle down effects
• Egalitarian capitalism
• Why taxes are not the answer
• The link between taxes and innovation
• Political capitalism (China) and its pitfalls
• Automation and UBI
• The decrease in inequality between countries, but the growing inequality within them
• Political polarisation
• Plutocracy and populism
• The perils of materialism
• Inequality in soccer

Show Notes:

Twitter: @brankomilan

Capitalism, Alone: https://amzn.to/34v2GvJ

Global Inequality: https://amzn.to/2OQET2M

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Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." 

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

In a world of distraction, the ability to become indistractable offers us a serious competitive advantage. 

Nir and I unpacked numerous topics on this show, including:

1. Why our being so easily distracted goes deeper than our devices
2. How toxic workplace cultures sacrifice our potential to do great work; and
3. Nir’s four-step, research-backed model to become indistractable

With that, I bring you Nir Eyal.

Topics Discussed:

• Why most distractions come from within
• Why the ability to disconnect is the true scarce resource of the day
• Internal triggers 
• External triggers 
• Variable rewards (a slot machine in our pockets)
• Why time management is pain management
• Evolutionary programming
• How identify can influence behaviour
• How do we re-imagine the internal trigger?
• How to build new habits
• The 10-minute rule
• Traction v Distraction
• Hacking back external triggers
• Dysfunctional company cultures and productivity
• What people can do to take back their time in the workplace
• Making pacts

Show Notes:

1. Hooked: https://amzn.to/33rYLP3 
2. Indistractable: https://amzn.to/37HBrzO 
3. Twitter: @nireyal
4. Web: NirandFar.com
5. Book info: NirAndFar.com/Indistractable
6. Schedule Maker: https://nirandfar.com/schedule-maker/
7. Summary article: https://www.nirandfar.com/skill-of-the-future/
8. Distraction Guide: https://www.nirandfar.com/distractions/
9. Habits vs routines article: https://www.nirandfar.com/habits/

----------

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

Find out more about my new kids book, Lemonade STand: From Idea to Entrepreneur: https://bit.ly/lemonadestandbook

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Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

YouTube: 

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.