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There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4.

So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents!

We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

0:00 Introduction
1:48 GA4 & the changes to expect
4:25 What’s bad about GA4
7:49 How customer attribution works
16:50 How to set up GA4 on Shopify
20:48 Reporting in GA4
23:47 Comparing data in GA4
29:50 Looker Studio reporting
31:00 UTM tracking codes
36:41 What’s good about GA4
45:55 The new opportunity from GA4

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