Having a career page on your website is a great way to make your hiring process seamless, improve your visibility, and establish your brand as an employer. This week’s episode of the Entrepreneur to Employer podcast is about gaining a competitive hiring edge with your own career page. 

In this episode, Brian shares his expert tips on setting your company apart from others and boosting your employer brand by strategically setting up a career page that attracts potential employees. He also covers the top 3 frequently asked questions when it comes to creating a careers page. 

The 6 best practices Brian covers in this episode include:

1. Add positive employee or client testimonials. 
2. Put your ‘about us’ statement at the top of your careers page.
3. Clearly display your company’s mission, vision, and values.  
4. Include details about the benefits and perks that come with working for your organization. [Bonus: 6 different benefits categories you can include!]
5. Add authenticity by including photos and videos.
6. Keep a consistent brand and message with a high-quality, eye-catching design.

Thank you for listening! If you enjoyed this episode or found any of the information helpful, check our website to learn more, and be sure to follow, rate, and review the podcast!

Tune in to more episodes to keep up with the latest trends in HR leadership and organizational effectiveness and tips on how to develop and lead a high-performing team!

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The Importance of Vision and Core Values as a Foundation to Your Business

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