May 13, 2025

Gamification and Engagement: Innovative Tools to Retain Top Talent [RR 1039]

28 minutes

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

The episode explores key strategies for improving technician retention in the automotive industry, focusing on work-life balance, continuous education, open communication, and positive workplace culture. David Boyes highlights the Today's Class app, which uses short, gamified, daily learning for technicians and service advisors to boost engagement. He also discusses his blog, An Automotive Shop Owner's Roadmap to Technician Retention, which outlines a six-step approach to retention, emphasizing culture, communication, and career development.

David Boyes, President of ‘Today’s Class” An online learning organization that has been supporting the automotive industry for more than 20 years. David’s previous episodes HERE

Show Notes

Watch Full Video Episode

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

https://www.todaysclass.com/blog/tips-recruit-talent-tech-shortage

Introduction and Welcome (00:00:00)

Engagement with Technicians (00:01:55)

Gamification in Training (00:02:04)

Daily Engagement Process (00:02:52)

Continuous Education Importance (00:03:38)

White Paper on Technician Retention (00:04:37)

Overview of Retention Strategy Steps (00:04:47)

Impact of Employee Turnover (00:07:10)

Cultural Challenges in Retention (00:08:19)

Sharing Success Stories (00:09:31)

Building a Career Path (00:14:33)

Developing a Retention Strategy (00:15:06)

Unlimited PTO Discussion (00:16:11)

Work-Life Balance Challenges (00:17:01)

Importance of Training (00:18:05)

Measuring Success (00:19:10)

Seasonality in Business (00:20:25)

Communication via the App (00:24:45)

Company Evolution (00:24:04)

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

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By Carm Capriotto, AAP

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