Nadya Okamoto, cofounder of sustainable period care company August, is a Gen Z marketing expert. Not only is she growing the buzziest Gen Z company on TikTok (3 million followers ya'll!!), she's consulted with other consumer brands on how to reach a Gen Z customer, and also built a closed Geneva.com community of likeminded people around her mission to destigmatise periods. 

LINKS

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SHOWNOTES

1:00 Learning the language of fundraising

2:40 Fundraising strategies to retain control and stay scrappy

8:30 Early community-building tips 

10:00 Hitting 3 million followers on TikTok

10:45 Community building on Geneva

12:30 How gen z customers are different to millennials 

15:45 Turning your team into influencers

16:45 Building a team 

17:50 Should founders be the social media face?

21:20 What brands are resonating with Gen Z

23:00 Gen Z social media trends