“Lean into what your people are loving and asking for. And if there’s a digital option, go for it!” - Stacey Collins

Subscriptions aren’t always physical items showing up on your doorstep. Think Netflix, Disney +, or an online newspaper. After today’s episode, you’ll also think about Stacey Collins and her Printable Club. 

Stacey is a member of Launch Your Box and a self-proclaimed lover of all things decorating, crafting, and shopping. She has spent years building a wildly loyal audience through her blog and social media. Stacey is creative, energetic, and FUN! She’s also a very smart businesswoman. 

Stacey serves her audience. She served them for a long time before selling to them. When 2020 hit and we were all stuck at home, looking for things to do and people to connect with, Stacey went online and served her audience by crafting with them a LOT. She was coming up with new ideas for crafts to meet the demand and got the idea to craft using her custom-designed printables. Her audience LOVED it and asked for more. And more. And more. 

Stacey’s Printable Club was born. The first launch brought in 800 subscribers! And it has continued to grow. Now, two years in, Stacey has more than 2,000 monthly subscribers. And the best part - other than more than $20,000 in monthly recurring revenue - is this subscription requires no packing or shipping. It’s 100% digital. She’s not sending anything physical. Instead, her subscribers use digital items to create something physical. 

Stacey’s subscription came out of a desire to serve her audience by offering them what they wanted in a way that saved them money. 

Join me for this episode as we dive into digital subscriptions. We’ll talk about the ways they’re different from physical subscriptions and the ways they’re the same. You might even discover a digital subscription would work for your business! 

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