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SEO is no longer the only way to get visibility—generative engine optimization is shifting how sites get found. This video compares GEO and SEO, showing how AI-driven models are favoring structured FAQs, conversational content, and entity clarity. Learn how GEO ranks websites in 2025 using context, format, and real user questions.

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Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

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Timestamps
00:00 - SEO vs GEO: What’s Changing in 2025
01:15 - Why GEO Optimization Matters for Websites
03:00 - How AI Tools Like Perplexity Use GEO Data
05:00 - FAQs and Q&A Formatting for Better Visibility
07:00 - Reddit and Wikipedia: Overindexed GEO Sources
09:00 - Top SEO Results Still Dominate GEO Rankings
11:00 - Perplexity’s Comet Browser in Real Use
13:00 - Testing SEO Results in Perplexity GEO
15:00 - What GEO Says About My Amazon Guy’s Website
17:00 - Strengths That Help Sites Rank in GEO
19:00 - Website Gaps for Better GEO Results
21:00 - Making FAQs Better for Generative Engines
23:00 - Showing Expertise and Entity Clarity on Your Site
25:00 - Is GEO Just Repackaged SEO? Maybe.
27:00 - Final Thoughts on GEO, AI Ranking, and Website Strategy
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