Michaela is a rancher located in Eastern Nebraska. She grew up on her family's seedstock operation where they raised Registered Red Angus and Angus cattle. Growing up, she was extremely involved in agriculture and continued her education at South Dakota State University where she majored in Animal Science. After college, she worked at a Contract Research Facility while continuing to work on her family ranch. 5 years ago, she began their direct-to-consumer beef business and started sharing their ranching story on social media.

Timestamps: 00:00:00 Trailer and introduction. 00:04:55 Cattlemen feed people, sell animals, and byproducts. 00:07:10 Artificial insemination improves breeding in cattle. 00:12:07 Injuries can occur in feedlot settings. 00:13:37 Regional differences in cattle characteristics. 00:16:56 Nebraska loves beef, ignores meatless products. 00:22:46 Land prices inflated, concern for farmers, generational loss. 00:26:03 Nebraska Beef Council. 00:29:14 Beef industry funding issue; future of business. 00:31:11 Helping dad; beef production concerns; promoting beef. 00:34:22 Nebraska's funding for meat processing improves. 00:38:46 Demand for red meat rising. 00:40:46 Feeding more with less cattle, improving efficiency. 00:46:40 Vet helps with cow birth, calf dies. 00:51:06 Honest rancher shares importance of American beef. 00:52:32 Where to find Michaela.

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