In today's episode, we delve into the essence of successful small businesses. Our guest sheds light on a key factor that sets them apart: passion. Small business owners who start a company because they truly love what they do and consider it their life's purpose are the ones who make a remarkable impact.

We discuss the importance of understanding that acquiring an 8(a) certification is just the beginning. Rather than expecting customers to come knocking, it's crucial for 8(a) companies to proactively engage with potential clients. Through meaningful conversations and a genuine understanding of customer needs, these businesses can demonstrate how they can provide valuable solutions. We debunk the misconception that government agencies are obligated to use 8(a) companies solely due to small disadvantaged goals. Instead, the focus should be on showcasing expertise, superior quality, competitive pricing, or unique capabilities that make them the preferred choice.