Freelance Friday

Getting Your First Social Media Client, Niching Down, and Hiring a Team

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Chatting with one of my students about his first year as a social media manager. We talk about how to get your first client, what's working on social media right now, choosing a niche, and so much more. Say hi to Ben Oliveto here! https://www.instagram.com/blinkslow_marketing/

Join the Social Media Management Accelerator: https://latashajames.com/smma

Attend the SMMA Open House on 5/21/24: https://event.webinarjam.com/register/39/69z5kb54

Thanks to Metricool for sponsoring today's episode!

  • Check out their new short-form video study here: https://metricool.com/short-form-video-study/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-shortform-ad-read_2024&utm_term=q2
  • Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-podcast-ad-read-premium_2024&utm_term=q2


    • 0:00 - Intro

    1:20 - What Ben specializes in
    2:17 - How he got into social media management
    4:44 - How to get your first social media management client
    8:26 - Marketing your own business on social media
    10:26 - How to come up with a company name
    11:57 - New short-form video study from Metricool! (ad)
    12:58 - How to choose a social media management niche
    15:59 - Core packages and service offerings
    17:20 - What’s working on social media right now
    19:19 - The importance of having a niche as a social media manager
    22:00 - Favorite social media management tools
    25:13 - When to hire a team
    28:39 - How to find employees
    29:29 - How to deal with all the social media platform updates

    ...more
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    Freelance FridayBy Latasha James
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