Today I'm speaking with Jeff Krasno on the Longevity Optimization Podcast. In this episode, we explore his transformative journey from the music industry to the wellness space, where he shares the profound impact of 9/11 on his life, the founding of Wanderlust, and a personal health crisis that ignited his passion for metabolic health and the concept of good stress. The conversation also touches on the launch of a female health community and the challenges of modern living, emphasizing the need to reconnect with our ancestral roots for better health.Jeff Krasno is a visionary entrepreneur and wellness advocate, best known for creating the Wanderlust festival, which celebrates mindful living and holistic health. His experiences have shaped his understanding of the challenges posed by modern living, leading him to emphasize the importance of reconnecting with our ancestral roots for improved health. The discussion delves into the impact of modern consumerism on health, particularly through the lens of the footwear industry and its profit-driven motives. Krasno advocates for a mindset shift in how we perceive and respond to stressors, highlighting the physiological responses to stress and the necessity of self-imposed stressors for emotional regulation. The episode concludes with reflections on the misaligned incentives in health and the empowering notion of agency in shaping our health trajectories, along with insights into Krasno's upcoming initiatives in the wellness space.