In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They share how to make better decisions to help boost your campaign performance with the attribution settings. They also talk about the issue of attribution and how to adapt now that attribution is becoming more complicated in this multi-device, multi-platform world of digital marketing. Watch the video now.

Watch Part 1 here:   

 • 💣 Google Ads Attribution Settings Exp...  

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Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:  

 / usama-khan-mk  

Colby Doyle:  

 / colbycdoyle  

Glen Wilson:  

 / glenmwilson  

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:   

 • Curry, Cheese, & Vegemite: The Google...  

0:00 Intro

0:35 Google Ads Attribution Settings Explained | Part 2

3:13 Using a secondary conversion action in a custom goal

6:52 Attribution is still a big issue

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