The Google Ads Podcast

Google Ads Basics: How to Track Conversions


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John takes you back to the basics of Google Ads to set the foundation for successful campaigns. To start this series, he talks about the lifeblood of every automated bidding strategy- conversion tracking.

Do you want to succeed with your Google Ads campaigns?

Who doesn't?! But to do that, you need to make sure you're tracking conversions correctly. In this episode, John goes over the basics of conversion tracking so that you can set yourself up for success.

Without accurate conversion tracking, it's impossible to know whether or not your campaigns are successful. That's why it's so important to get this step right- if you're not tracking conversions, you're flying blind!

Luckily, John is here to help make it easy for you. So listen to this episode now to learn more about:

- Why conversion tracking is important for your Google Ads campaign

- What is being counted and how it’s being counted

- Good conversions sources

- The best way to track conversions

- Mistakes to avoid when tracking conversions

- The step you should not miss if you don’t want a failed Google Ads campaign

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

0:00 Intro

0:36 Google Ads Basics: Conversion Tracking

2:59 Segment by conversion action

5:31 Why Google Analytics is not a good conversion source

9:13 Setting your click-through conversion window



Are you a performance marketer with Google Ads experience living in New York? 🗽🍎

Have you dreamed of joining the Solutions 8 team?

We may have the perfect role for you!

Send your resume to: [email protected]. 📩

More details about the job requirements are here: https://www.linkedin.com/posts/soluti...



Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!

Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. Here's the link to our Dec 9 Live Q&A: https://youtu.be/sKK2UX5YyY4


This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU


Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...


🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/


💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/


👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

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👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

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Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

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👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

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The Google Ads PodcastBy Solutions 8

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