Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead volume and explores various strategies. He even goes beyond Google Ads strategies and checks the client's website, leads forms, tracking, and follow-up team to check for optimization opportunities.

John also highlights the importance of working together with clients and. holding them clients accountable for handling leads effectively, especially when you did everything you could as a client manager. He also touches on why you should manage client expectations and optimize ad spend based on actual lead performance and the client's capability to follow up on leads. Listen to this episode to learn more.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

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0:00 Intro

0:18 Solving Google Ads Lead Generation Problems

4:13 Focusing on what works

7:58 Aligning your marketing efforts with the capabilities of the client's team

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