When was the last time you updated your Google My Business page? It only takes a few minutes, but it could have a critical impact on the success of your business.

Your Google My Business page is a free business listing on Google. And no surprise: The better you flesh out your listing, the better you'll rank on Google's various search platforms.

Here, digital-marketing expert Mateo Lopez will tell you exactly how your GMB page affects where you rank on Google searches and in Google maps—as well as how to optimize your listing to get more leads.

Links:

Google My Business
Beyond the Whiteboard
Two-Brain Coaching
Gym Lead Machine

Timeline:

3:19 – What is Google My Business?

7:35 – The Google knowledge panel.

9:30 – Keyword searches and how GMB determines where you rank.

14:13 – How your business name in GMB affects your rankings.

22:15 – Choosing your business category.

27:27 – The importance of accuracy.

31:29 – The power of pictures.

35:35 – Increase your reach with GMB posts.

37:21 – Posting reviews on GMB.

40:11 – The one thing you should never do on your GMB page.