Ever walked out of an “advocacy meeting” with your admin and thought, Is anything ever going to change?

You brought the data. You showed the charts. You quoted the position statements. And still, you walked away with the same ridiculous caseload, or worse- another responsibility placed on your shoulders.

All that effort doesn’t move the needle. It just keeps you running in circles.

In this episode of the School for School Counselors Podcast, I’m grading advocacy as it stands in our profession right now... and let’s just say the report card isn’t pretty.

I’ll unpack why the version of advocacy we’ve been handed sets us up to fail, the traps that keep us stuck shouting into the void, and four strategies that actually move the needle.

If you’ve ever wondered why “advocating harder” hasn’t worked for you (and what you can do differently), this episode is your permission slip to stop playing small and start leading with influence.

References (Annotated)

American School Counselor Association. (2017, December). Advocating for your school counseling program using visibility strategies [Online newsletter]. Advocacy Everyday. https://www.schoolcounselor.org/newsletters/december-2017/advocating-for-your-school-counseling-program-usin?st=nj
This piece includes ASCA’s suggestion to print business cards and introduce yourself with the correct title, examples of the “visibility” strategies counselors are told to use.

American School Counselor Association. (2019). ASCA National Model: A framework for school counseling programs (4th ed.). Author.
The central framework promoted by ASCA, often positioned as the path to respect and clarity for the profession.

American School Counselor Association. (2019). The school counselor and ratios [Position statement]. https://www.schoolcounselor.org/About-School-Counseling/Position-Statements/ASCA-Position-Statements
States the well-known 250:1 ratio and is often used by counselors in advocacy conversations with administrators and policymakers.

American School Counselor Association. (2019). The school counselor and the role of the professional school counselor [Position statement]. https://www.schoolcounselor.org/About-School-Counseling/Position-Statements
Outlines the 80/20 direct vs. indirect services expectation, another widely circulated talking point in counselor advocacy.

American School Counselor Association. (2023, July–August). Advocating for the ASCA National Model. ASCA School Counselor Magazine. https://www.schoolcounselor.org/Magazines/July-August-2023/Advocating-for-the-ASCA-National-Model
Reinforces the idea that promoting the Model itself is advocacy, often suggesting visibility strategies like correcting titles or distributing materials.

Fisher, R., Ury, W., & Patton, B. (2011). Getting to yes: Negotiating agreement without giving in (3rd ed.). Penguin Books.
Classic text on principled negotiation. In this episode, it supports the idea of “interest-based framing”- aligning your advocacy with campus goals, not rigid positions.

Lewicki, R. J., Barry, B., & Saunders, D. M. (2020). Negotiation (8th ed.). McGraw-Hill Education.
Contemporary negotiation and organizational change research. Cited here for the evidence that small, repeated asks layered over time create lasting change.

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⭐️ Want support with real-world strategies that actually work on your campus? We’re doing that every day in the School for School Counselors Mas