Live from the Shaker Recruitment Marketing Green Room at RecFest in Nashville! In the podcast, Chad Sowash and Joel Cheesman, dive into the evolving world of recruitment with Joel Lalgee, founder and lead recruiter at The Realist Recruiter. Lalgee, who transitioned from an agency recruiter to building his personal brand online during COVID, shares insights on the recruitment landscape. He emphasizes the importance of authenticity in recruitment, advocating for recruiters to be more human in their approach. The discussion highlights how companies are increasingly turning to social media for recruitment, stressing the creation of relatable content and the strategic use of social media influencers to align with company culture and target audience preferences. They explore the future of recruitment, predicting a rise in independent recruiters and Recruitment Process Outsourcing (RPO) models that leverage technology. Lalgee outlines his plans for 2025, focusing on content creation and establishing an RPO model, alongside discussing effective strategies for content distribution across various platforms to engage audiences more effectively.