In this Valentine's Day episode of the Green Side Up podcast, Jason and Jordan are back in the "bunker of love" with special guest Eric, Business Development Manager for Gravely Commercial Mowers. The trio traces Eric's unlikely journey from a chance airport encounter after the Equip Expo in Louisville to hanging out in the bunker, then dives into the rich, family-owned legacy of Ariens Co. and the Gravely brandโfrom snow machines and walkโbehind tractors to today's commercial mower lineup. They unpack the realities of the green industry: healthy vs. cutthroat competition, the "race to the bottom" on pricing, and why real business development is more about consistent action than hype from seminars. Eric breaks down his role as a BDM, how to measure the impact of that position, and why landscapers need to decide if they're Taco Bell or Neiman Marcus. The conversation also previews Gravely's Pro-Stance Ultra, 260, HD, and the radioโcontrolled OVIS slope mower that will be featured at the upcoming Landscape Rodeo, along with details on the event, competitions, and why this rodeo is all about raising the bar for the industry while still having a ton of fun.
๐ฑ Prove your skills at the first-ever Landscape Rodeo! Head-to-head challenges like Zero-Turn Barrel Racing and 3-on-3 Backpack Blower Soccer, plus great food and industry camaraderie โ all supporting scholarships and training for Florida's green industry. ๐ St. Augustine, FL | ๐
Feb 19โ20, 2026 ๐ Sign up & learn more: https://thelandscaperodeo.com/
Connect with Jason and Jordan: ๐ Green Side Up Podcast Website ๐ง Email: [email protected] ๐ Facebook: Green Side Up ๐ธ @greensideuppodcast on Instagram ๐ธ @skyfroglandscape on Instagram
Visit Our Businesses: ๐ฟ SkyFrog Landscape ๐ณ Independent Tree Service
Save with SingleOps: ๐ธ Mention Green Side Up or use this link to get $500 off your SingleOps subscription: ๐ Get $500 Off SingleOps
Sponsors & Partners:
๐ MitoGrow ๐ฑ ๐ฅ Intrigue Media on Instagram (@imintriguemedia) ๐ GS TrackMe
Podcast Produced by: ๐ง Mr. Producer (@mrproducerusa)