Unlock the secrets to marketing success in the Green Industry with this insightful episode featuring Rob Murray, co-founder and CEO of Intrigue Media. Recorded live at the Knowledge College session, Rob shares hard-earned lessons from 15+ years of empowering home improvement businesses. Discover the five most common marketing mistakes, why Google reviews are your secret weapon, and how to leverage video and AI to stand out in a crowded market. Rob's engaging storytelling and practical strategies will help you build systems for predictable growth, connect with your ideal customers, and elevate your business to the next level. Whether you're a landscape professional or a marketing enthusiast, this episode is packed with actionable tips and inspiration you won't want to miss!

Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram

Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps

Sponsors & Partners: 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe

Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

Join Jason and Jordan for a lively early-morning episode of the Green Side Up Podcast! This week, the duo dives deep into the upcoming Landscape Rodeo event in St. Augustine, sharing behind-the-scenes planning, event highlights, and how you can get involved. They also break down the Equip Expo, reminisce about industry road trips, and debate the impact of Florida's new immigration enforcement on the landscaping business. Expect candid talk about labor challenges, creative solutions like robot mowers, and plenty of laughs—from alligator hunting plans to mullet tossing at the VIP dinner. Whether you're a Green Industry Pro or just love a good story, this episode is packed with insights, humor, and a look at what's next for landscaping in 2026.

Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram

Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps

Sponsors & Partners: 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe

Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

Jordan reconnects with his college roommate, Justin Williams, at the Landscape Show in Orlando for a lively and insightful episode of the Green Side Up podcast. Together, they reminisce about their days studying horticulture, share stories from their time as roommates, and dive deep into the evolution of Williams Nursery—a thriving family business in Jacksonville, Florida. Justin discusses the challenges and rewards of running a wholesale and retail plant nursery, the importance of customer service, adapting to industry changes, and maintaining a healthy work-life balance. Whether you're passionate about plants, interested in the green industry, or love stories of family entrepreneurship, this episode offers a behind-the-scenes look at what it takes to grow a successful nursery business and keep it flourishing for generations.

Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram

Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps

Sponsors & Partners: 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe

Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

Join us live from the show floor at the Landscape Show for this week's episode of the Green Side Up Podcast! Hosts Jason and Jordan welcome back Tony Bass, industry veteran and Profit Builder seminar leader, for a deep dive into the real numbers behind running a successful lawn and landscape business.

Discover why most companies struggle with low profit, and the three levers every business owner can pull to boost profitability.

Tony shares practical strategies for pricing, cost control, and increasing volume—plus the psychological hurdles that keep contractors from charging what they're worth. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice, industry benchmarks, and inspiration to help you build a more profitable business.

Don't miss Tony's insights on the 80/20 rule, the power of education, and how to confidently raise your prices. Tune in and take your business to the next level!

Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram

Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps

Sponsors & Partners: 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe

Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

Welcome back to the Green Side Up Podcast! In this lively, in-person episode recorded live from the trade show floor at the 2024 Landscape Show in Orlando, Jason and Jordan reconnects with Giovanni and Enrique, the innovative founders behind Fleet Fresh—a plant-based deodorizer designed for fleet vehicles and more. Hear the fascinating story of how a background in the marine industry and a knack for problem-solving led to the creation of a unique, all-American product now distributed through Site One. The conversation covers everything from the science of tea tree oil, the challenges of manufacturing and scaling up, to the real-world impact on stinky trucks and even a few laughs about dogs, family, and business hustle. Whether you're a fleet manager, landscaper, or just love a good entrepreneurial journey, this episode is packed with insights, humor, and inspiration. Don't miss it!

Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram

Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps

Sponsors & Partners: 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe

Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

Get ready for a jam-packed episode of the Green Side Up Podcast! Jason and Jordan reunite after a brief hiatus to catch up on company updates, including a new spray technician and the annual company-wide vacation. They dive into the challenges and quirks of landscape maintenance contracts, sharing the story of a major client who might be making a comeback. The highlight of the episode is the official announcement of the inaugural Landscape Rodeo, set for January 23-25, 2026, in St. Augustine, Florida. Tune in for all the details on this exciting new event—what to expect, how to participate, and why it's set to become a must-attend for lawn and landscape professionals. Plus, hear about upcoming industry events, listener engagement opportunities, and a few fun stories from the field. Don't miss this episode packed with industry insights, event news, and plenty of laughs!

Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram

Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps

Sponsors & Partners: 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe

Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

Join us for this episode of the Green Side Up podcast as we sit down with Carlos, co-founder of Team Engine, to explore the challenges and solutions in recruiting, retaining, and engaging field-based workforces. Carlos shares his personal journey from military service to entrepreneurship, and how his background inspired the creation of Team Engine—a software platform designed to automate and streamline hiring and HR processes for businesses in landscaping, construction, and the trades. We dive into the pain points of hiring, the importance of onboarding and employee retention, and how automation can help business owners and HR managers focus on what matters most: their people.

Carlos also explains the ins and outs of job ad boosting, the value of employment marketing, and what types of businesses are the best fit for Team Engine's services. Whether you're a business owner, HR professional, or just curious about the future of workforce management, this episode is packed with insights, real-world stories, and practical advice.

Tune in for a candid, informative, and often humorous conversation that will leave you rethinking how you approach hiring and employee engagement!

Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram

Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps

Sponsors & Partners: 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe

Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

In this compelling episode, veteran arborist Eric Lawyer and industry leader Jordan Upcavage discuss their collaborative approach to tree preservation during a complex 30-acre housing redevelopment project in Tampa. They share insights into navigating city regulations, managing aggressive tree pruning, and implementing innovative root invigoration techniques. Learn how professionals balance urban development with environmental conservation, featuring detailed strategies for protecting trees during construction, managing root systems, and ensuring long-term tree health. A must-listen for urban planners, arborists, and anyone interested in sustainable development.

Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram

Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps

Sponsors & Partners: 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe

Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

In this episode of Green Side Up, Jason and Jordan dive deep into the world of tree care, landscaping, and business management. Jordan shares his recent biochar project in Tampa, detailing an innovative soil remediation technique that could revolutionize urban tree care. The duo discusses employee motivation, the challenges of working in tight urban spaces, and strategies for managing business during slow seasons. From electric chainsaws to marketing challenges, they offer candid insights into running a successful green industry business. Packed with humor, practical advice, and real-world experiences, this episode is a must-listen for landscaping professionals and business owners looking to navigate seasonal challenges and stay innovative in their field.

Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram

Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps

Sponsors & Partners: 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe

Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

In this episode of Green Side Up, Jordan dives deep into the art of delegation and managing multiple complex projects simultaneously. From mangrove trimming to root pruning and mulch installation, he shares insights on how to effectively hand off tasks to competent team members while maintaining quality control. The conversation explores the challenges of running a tree service business, the importance of focusing on high-value projects, and the potential of bringing on new talent like Jordan's cousin Miles to help streamline operations. Listeners will get an inside look at municipal bidding, Flexi pave installations, and the day-to-day hustle of an entrepreneurial landscape professional.

Connect with Jason and Jordan:

https://greensideuppodcast.com/

[email protected] Geen Side Up: Facebook https://www.instagram.com/greensideuppodcast/ https://www.instagram.com/skyfroglandscape/ www.skyfroglandscape.com www.indepenttreeservice.com Mention Green Side Up or use the link below to get $500 off with your SingleOps subscription! https://referral.singleops.com/l/JORDANUPCA68/ Intrigue Media GS TrackMe IG:@imintriguemedia Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/