In this episode, we had the distinct pleasure of interviewing Greg Erlanger. Greg, the top Realtor in Ohio, sold over 1,400 units in 2022 and produced over $380 million in volume. In addition to these credentials, he is a proud coach in the GloverU-verse. Greg has found meaning and purpose in being a marketing mastermind and professional with GloverU, and he’s sharing his insights with us today.

Greg will share with you what agents are struggling with today (and how to solve it), what agents are winning at, and what (and who) they should be paying attention to in the social media space. By learning from one of the top marketing minds in the industry, you can find the keys to successfully growing your business and preparing it for the coming changes.

You’ll also learn:

• The importance of coming into the office

Quotes

“Agents who come into the office more often sell more houses.” - Greg Erlanger

“Consumers… Want to be loyal to personality brands.” - Greg Erlanger

Key Points

1. Agents who are struggling the most right now are the ones who aren’t adapting to the shift away from COVID. They aren’t coming into the office as much or at all. They aren’t getting out into the world and being uncomfortable.

2. The agents who are winning are those who are forcing themselves to be accountable and uncomfortable. They get up, take a shower, get dressed, and get out into the world. They aren’t working from home but are coming into the office frequently. 

3. Agents need to stop being consumers of media and instead become content providers. They can learn from some of the top personalities in the field to understand what the keys to success are in this arena. Individuals like Mr. Beast have shown how the media landscape is changing.

4. Phone calls, emails, and pie giveaways are all well and good, but they are no longer the primary means of touching your database. The focus needs to be on producing entertaining and informative video content. Agents need to get comfortable being on video and creating regular short-form content. This can be answering questions or even presenting information you’ve learned from events.