Grow Your Clinic

In just five years, A Growing Understanding has grown into a team of 21 Speech Pathologists across four locations here in Australia. When asked how they were able to reach such incredible growth, Director Lauren Haskins highlights two pivotal factors - culture and community.

This week on the podcast, Lauren talks about how clinic culture and community work together to attract quality talents and find the right clients for their clinic.

She also talks about how coaching has impacted her personal growth and business growth.

SHOW NOTES

• Rapid-fire questions: reading/learning list, who inspires you, childhood dream, motto you live by  [01:51]
• Lauren’s journey to starting her own private practice  [05:19]
• How A Growing Understanding has grown through the years  [12:12]
• How to attract people who align with your culture and values  [13:45]
• Tapping into the community to recruit the right people  [16:32]
• How to attract the right client and build a client base  [18:16]
• Growing the size of the team to service more clients  [19:39]
• Lauren’s typical week as a business owner and practitioner  [21:35]
• How coaching has impacted Lauren’s personal growth, her clinic, and their clinic culture  [26:32]
• Why Lauren chose Clinic Mastery  [28:32]
• Advice to new clinic owners  [32:03]
• Advice to struggling clinic owners  [33:42]

MENTIONS

• Jacinda Ardern: Leading with Empathy by Supriya Vani (book)
• Brené Brown

CONNECT WITH LAUREN

• LinkedIn

A GROWING UNDERSTANDING - SOCIALS

• Facebook
• Instagram
• Website

If you found this episode valuable, don’t forget to give us a thumbs up, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

The recruitment process is probably one of the most challenging aspects of growing a business. It’s also one of the most crucial first steps in ensuring that you continue to cultivate a healthy work culture.

But it is time-consuming and can overwhelm clinic owners who are also in a recruiter role. So how can we simplify this process so that we can spend less time on it but still be able to hire quality talent?

In this episode, Michael Bradley, Head of Partnership at Employment Hero, talks about how we can improve our recruitment process using tech and how Employment Hero can help us manage our team members easily.

He also talks about how culture impacts your business and how to cultivate a healthy work culture in a remote environment.

SHOW NOTES

• Rapid-fire question: Reading/Learning List, who inspires you, childhood aspiration, motto you live by  [01:08]
• Workspace design lessons we can learn from Dropbox  [07:08]
• What is Employment Hero and how does it help employers?  [08:25]
• What role does tech play in an on-boarding experience  [09:31]
• Improve your hiring process  [12:37]
• How tech can make your hiring process easier  [15:49]
• How to create a healthy work culture in a remote environment  [19:16]
• Why is culture important and how does it impact your business?  [25:31]
• Get to know more about Employment Hero  [27:18]

MENTIONS

• Employment Hero
• Never Split the Difference by Chris Voss  (book)

EMPLOYMENT HERO SOCIALS

• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube

CONNECT WITH MICHAEL

• LinkedIn

If you found this episode valuable, don’t forget to give us a thumbs up, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Physio Group South-west has become a Certified Great Place To Work® since June 2021, with 95% of employees saying it is a great place to work compared to 55% of employees at a typical Australia-based company.

With this experience under her belt, Jasmine Hulls, Practice Principal at Physio Group South-west, shares her insights on workplace culture, communication, and ultimately, what makes a workplace a great place to work in today’s podcast episode.

She also talks about how she mentors team members and the importance of creating an environment where team members can grow and feel supported.

SHOW NOTES

• Rapid-fire question: Reading/Learning List, who inspires you, childhood aspiration, motto you live by  [01:46]
• How Jasmine and her team navigated the pandemic  [05:25]
• About Great Place to Work®  [09:28]
• Why you’d want to be a great place to work  [11:31]
• How do you get certified as a Great Place to Work®  [14:13]
• What makes a workplace a great place to work?  [16:09]
• Insights from Great Place to Work® about their clinic culture  [18:59]
• Connect with Jasmine and her team  [26:08]

MENTIONS

• High-Performance Habits by Brendon Burchard (book)
• Your Oxygen Mask First by Kevin Lawrence (book)
• Getting Things Done by David Allen (book)
• Tristan White
• Great Place to Work® Australia
• Physio Group South-west Certification

CONNECT WITH JASMINE

• LinkedIn
• Email
• Physio Group South-west

If you found this episode valuable, don’t forget to give us a thumbs up, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Promoting your business online through social media or through a website is one of the best ways to create brand awareness and attract ideal clients. To do this effectively, you’ll need a good strategy and coherent messaging to set your business apart from the competition.

In this episode, Jason Chifan from Spark Labs talks about the latest digital marketing trends among top-performing clinics and how digital marketing can affect your brand and the growth of your business.

SHOW NOTES

• Rapid-fire questions: Reading/Learning list, who inspires you, childhood aspirations, motto you live by  [02:43]
• How Jason got into digital marketing  [06:01]
• What is digital marketing?  [09:55]
• How can clinics position themselves online?  [11:14]
• Marketing insights from top-performing clinics  [15:23]
• Marketing strategies that have been effective within the last eight months  [20:02]
• When is the right time to get help for marketing?  [23:32]
• Connect with Jason and Spark Labs  [28:48]

QUOTES

“If a business doesn't have an online presence, they’re going to miss out on potential growth.”

MENTIONS

• Extreme Ownership by Jocko Willink, Leif Babin (book)

CONNECT WITH JASON

• LinkedIn
• Email
• Twitter
• Instagram
• SparksLab

If you found this episode valuable, don’t forget to give us a thumbs up, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

One of the things that we believe in is that great leaders create leaders. If you want to expand your team and your business, the best thing to do is to provide your team with the best environment for growth as well, and you can do that through mentoring.

In this episode, we’re going to dive into the different aspects of mentoring, its role on clinic growth and personal development, and what it looks like in practice.


SHOW NOTES

• Components that make up mentoring  [03:07]
• Two ways to mentor team members  [04:17]
• The value of one-to-one mentoring sessions  [05:28]
• Planning for one-to-many mentoring sessions  [07:26]
• “Great leaders create leaders.”  [09:37]
• The difference between a mentor and a coach  [10:51]

QUOTES

“It’s important to remove yourself as a bottleneck and allow other people to step into positions where they can be leaders and mentors.”

MENTIONS

• The Coaching Habit by Michael Bungay Stanier (book)
• What is a Clinic ‘Culture Day’ and How to Organize One (Ep. 204)

CONNECT WITH BEN

• LinkedIn

If you found this episode valuable, don’t forget to give us a thumbs up, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

This week on the podcast, we’re going to talk about one of the 7 Degrees of Mastery, and that is ‘Team’, specifically around ✨nurturing✨ your team.

We’re going to look into three key factors that will help you nurture team members and what are the ways that we can create a sustainable reward system for ourselves, our business, team members, and clients.

SHOW NOTES

• Factors that are involved in nurturing your team members  [03:09]
• What is a desire statement?  [04:19]
• What are practitioner pathways?  [05:41]
• Different kinds of pathways a practitioner can take  [07:50]
• Creating a sustainable reward system for you, your business, your team, and clients  [09:46]

QUOTES

“You’re going to be rewarded based on the value that you give to yourself, to your clients, teammates, and to the clinic.”

“Rewards need to be sustainable for all parties.”

“We need to create win-win structures so that we can best nurture our team for the long term.”

CONNECT WITH BEN

• LinkedIn

If you found this episode valuable, don’t forget to give us a thumbs up, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Today’s recruitment process takes a lot more than just posting an ad and waiting for the right people to come to our clinic.

If we want to create a winning team, we must clearly define who our ideal team members are and create a solid process that will attract, accommodate, and nurture these future team members.

In this episode, we share with you some of the most important aspects of a recruitment process so that you can attract the right people to your team.

SHOW NOTES

• [04:29]  Components that make up the ecosystem of team attraction
• [06:20]  Identifying your ideal team members
• [07:15]  Building interest in your brand and business
• [08:41]  Becoming the place to work at
• [10:48]  Package personalized and prompt welcome kits

CONNECT WITH BEN

• LinkedIn

If you found this episode valuable, don’t forget to give us a thumbs up, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

With a growing online learning platform and more than 72,000 followers on Instagram, Mick Hughes has successfully positioned himself both as an educator and as a leading authority in physio.

In this episode, Mick Hughes, Co-Founder and Director at Learn.physio, shares how he grew his social media presence and online education platform and also talks about how he deals with criticism online.

SHOW NOTES

• Rapid-fire questions: Reading/learning list, who inspires you, childhood dreams, a motto that you live by  [01:48] 
• Mick’s physio story  [04:53]
• How Mick built his reputation and following on social media  [07:59]
• Sharing your knowledge on social media and facing criticism  [11:56]
• Mick’s favorite social media platforms  [15:12]
• How to manage your socials with so little time  [16:20]
• Types of social media content Mick creates  [18:16]
• Origin story of Learn.Physio  [20:14]
• What it’s like to manage an online educational system  [24:51]
• Mick’s advise to clinic owners  [30:15]

MENTIONS

• Canva

CONNECT WITH MICK!

• LinkedIn
• Instagram
• Twitter
• Learn.physio

If you found this episode valuable, don’t forget to give us a thumbs up, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, Marcio Ferreira talks about his humble beginnings, working at a cafe for the first six months after migrating back to Australia, to now being the Founder and Director at Movement 101, leading a team of 28 healthcare professionals across four locations.

Tune in to know more about his clinic owner story and the strategies and systems they implemented to achieve clinic growth.

SHOW NOTES

• Rapid-fire questions: Reading/Learning List, who inspires you, childhood dreams, motto you live by  [01:09]
• How Marcio became a physio  [03:08]
• From professional sports to private practice  [05:46]
• How Marcio hired his first few team members  [10:21]
• From zero to a multisite clinic: Movement 101 six years later  [11:51]
• An average week for Marcio as an owner of a multisite clinic  [13:02]
• Balancing between business and family  [14:38]
• How to manage a multisite clinic and 28 team members  [15:55]
• Tips for attracting the right team members and the right clients  [17:26]
• Creating a beautiful workplace to attract the right people  [18:22]
• The role of coaching and Clinic Mastery in Marcio’s personal growth and business  [19:41]
• Leading the team in the midst of Covid  [20:56]
• Advice to clinic owners  [26:09]
• Get in touch with Marcio!  [28:10]

QUOTES

“You only make a good decision after a series of bad ones.”

MENTIONS

• Foundr: Online learning platform for entrepreneurs
• Movement 101 (website)
• Movement 101 (Facebook)
• Movement 101 (Instagram)

CONNECT WITH MARCIO!

• LinkedIn

If you found this episode valuable, don’t forget to give us a thumbs up, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Moving your practice online can be a challenge especially if you’re not particularly friendly with internet technologies. But with the right guidance and strategy, anyone can grow their online business successfully.

In this episode, Dr. Jin Ong, Owner of MetaMed and host of The Art of Listening To Your Body Podcast, talks about her experience in having an online practice, how she got started, and how it has helped her expand her business and grow her client base even during the Covid pandemic.

SHOW NOTES

• Rapid-fire questions: Reading list, who inspires you, childhood dreams, motto you live by  [01:55]
• From nail technician to healthcare professional: What inspired Jin to be in healthcare  [03:16]
• The beginning of Jin’s clinic owner journey  [05:15]
• How Jin achieved rapid clinic growth  [08:52]
• Challenges during the first few months of clinic ownership  [12:46]
• Finding practitioners that align with your values and approach in business  [14:02]
• What The Art of Listening to Your Body is about  [18:16]
• Overcoming barriers of growing your business  [26:52]
• What’s next for Jin  [28:16]
• Jin’s advice to other clinic owners  [29:40]
• Things that Jin loves about having an online business  [30:53]
• Jin’s biggest lesson on starting an online biz  [32:55]
• Connect with Jin  [35:22]

QUOTES

“Criticism and judgment is an opportunity for growth and to refine your message.”

MENTIONS

• The Art of Listening To Your Body with Jin Ong  (podcast/site)
• A Minute to Think by Juliet Funt (book)
• Metamed (clinic)

CONNECT WITH JIN!

• LinkedIn
• Facebook
• Instagram
• Website

If you found this episode valuable, don’t forget to give us a thumbs up, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!