If you're stuck on how to grow your gym, you may be tempted to look at the more successful gym down the street and do what they're doing. Charge what they're charging. Advertise like they're advertising.

But the perspective you actually need is that of an outsider—even one as far outside the box as to be outside the fitness industry altogether.

There are six key strategies you can use to grow your business, says Chris Cooper, and for each of those strategies, Coop has a recommendation for a great book packed with objective advice from an outside perspective.


Links:

Profit First for Microgyms
The E-Myth Revisited
Good to Great
Rich Dad, Poor Dad
Never Lose a Customer Again
How to Win Friends and Influence People
State of the Industry
Gym Owners United

Timeline:

1:05 – CrossFit: founded with an outsider’s perspective. 

4:47 – Your method isn’t your business model. 

5:51 – “Profit First for Microgyms”

6:29 – “The E-Myth Revisited” 

7:07 – “Good to Great”

7:34 – “Rich Dad, Poor Dad”

8:49 – “Never Lose a Customer Again”

10:05 – “How to Win Friends and Influence People”

10:51 – “State of the Industry”