How do you cultivate a retail business that nurtures both customers and community? Liz Ferreira, owner of The Sweet Bay Shop, shares her journey of taking over her mother’s store and shaping it into a space that brings joy—both through plants and meaningful relationships.  

In this episode, Liz dives into the privilege of retail, the power of understanding your market, and how she balances family life with running a successful business. Whether you're a retailer, plant lover, or entrepreneur, there’s something to learn from her story.  

[2:40] Liz’s journey into retail  

[3:40] How houseplants bring small moments of joy  

[5:44] Why retail is more than just selling—it's a privilege  

[6:41] Lessons from taking over a family business  

[10:00] How The Sweet Bay Shop connects with customers  

[11:37] The importance of understanding your market  

[13:50] Balancing family life with running a business  

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