In this episode, host Naren Arulrajah, a seasoned entrepreneur with over 16 years of experience in aesthetic marketing, explores the strategies for growing your aesthetic practice by attracting male patients. Joined by esteemed guests Dr. Richard Moore, Director of The Lifestyle Center and The Edge for Men, Jordan White, a practitioner with multiple locations in Virginia and Arizona, and Loretta Zanetti, owner of a flourishing practice in Tampa, Florida, the discussion explores effective approaches to create a welcoming environment for men in aesthetic clinics. From integrating wellness services to tailoring communication techniques, this episode provides valuable insights on expanding your clientele by addressing the unique needs of male patients. Whether you're looking to broaden your practice or enhance your existing services, this episode is packed with practical advice and expert tips to help you succeed in the evolving field of aesthetic medicine.