Join Sasha Berson as he speaks with Jonathan Fitzgarrald from Equinox Strategy Partners

👉 Sasha and Jonathan explore:

— The importance of networking and building relationships in the legal profession.

— The follow-up process: the need for persistence and multiple interactions to secure new business.

— The nonlinear nature of relationship building and the time it takes to develop trust.

— The difference between suspects and prospects in networking.

— The role of accountability partners and the challenges of being accountable without external pressure.

👉 Main takeaways from the episode:

— Successful relationship building takes persistence over many interactions, not just isolated meetings. Building trust is a long-term process.

— Lawyers should focus on a select few (around 15) key connections who can provide work or referrals. It's not necessary to network with a large number of people.

— Following up consistently is crucial in securing new business. While only 50% of lawyers follow up after an initial meeting, it takes an average of 12 to 15 interactions for a potential client to hire a lawyer.

— Relationship building requires varied and consistent interactions to stay top of mind with key connections. Different methods such as lunches, emails, social media engagement, events, and webinars should be used.

📰About Jonathan Fitzgarrald:

Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, provides strategic counsel to help lawyers and law firms drive revenue and increase market visibility. With over 15 years of experience in sales and marketing at top law firms, he has developed proprietary strategies resulting in up to 20% increases in firm revenue. Jonathan is a renowned presenter and quoted expert in major publications, empowering others through motivational coaching and leveraging his background in international humanitarian work and high-tech leadership.

📞Connect with Jonathan Fitzgarrald:

• Website: https://equinoxstrategy.com/ 

• LinkedIn: https://www.linkedin.com/in/jonathanfitzgarrald/ 

• Facebook: https://www.facebook.com/EquinoxStrategy 

• Email: [email protected]

📞Connect with Sasha Berson:

• LinkedIn:  https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/ 

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm 

• Email: [email protected] 

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

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