Growth Factor® with Daniela Woerner | Spa Business Growth

While I no longer work in the treatment room, I'm an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz's presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line.

I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show.

Toni Lee has over 30 years in the beauty industry where she began as a television and celebrity makeup artist, and with time, followed her passion into skincare and became a licensed esthetician who also holds certifications in paramedical camouflage makeup, Pastiche Advanced Skin Analysis, and Oncology Aesthetics.

With extensive experience at a prominent plastic surgery office in New York where she helped grow the practice, train the team, and create treatment protocols as well as build sales as their lead aesthetician, Toni Lee eventually shifted into her current role as a National Master Trainer and Sales Manager for DermaConcepts, the exclusive distributor of Environ Skin Care in the USA, where she trains physicians, nurses and estheticians on the leading science and skincare that Environ delivers.

In this episode, we discuss:

• The importance of Vitamin A for everyone and many skin conditions

• The science behind how DermaConcepts is delivering Vitamin A in their Environ products

• Why lipid forms of Vitamin A are more beneficial to achieving best results for our client regardless of skin condition or season

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/391

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. Even if you've forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don't need to be something you fear or white-knuckle your way through.

I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you've ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service.

Tune in as we discuss:

• Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening
• Developing your sales mindset and tangible practices for how to show up for a sales call
• Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client
• The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for "everything," and getting clear on goals and intentions through selling

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/390

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a "talk shop" style episode with a focus on a new aesthetic product or modality that we think is worth the buzz.

In this week's episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max's new skin booster, LúmEnvy™.

Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn is not only a fantastic source of knowledge on these products and how they work to benefit the skin and enhance your client's results, but she's also an incredible aesthetic industry expert who speaks to how you can maximize the profitability of PDO Max's suite of products.

In this episode, we discuss:

• The latest product and skin booster by PDO Max, LúmEnvy™

• What LúmEnvy™is, how it can boost your client's results and the 4 key ingredients in this skin booster

• Ideal client candidates for LúmEnvy™ and how to integrate this new product into your existing menu of treatments

• Breaking down the cost of LúmEnvy™and thoughts on pricing and packaging for profitability

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/389

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there's one particular KPI that plays a foundational role in your spa's overall success and profitability, which is why I'm giving focus to it in its own podcast episode. In this episode of Spa Marketing Made Easy, we're diving deep on the KPI of Revenue Per Room Per Hour, which has a variety of factors at play in how you can boost your business' profitability. Tune in as I walk you through the Revenue Per Room Per Hour metric and three key ways you can increase your revenue and maximize your providers' time and profit-producing capacity.

In this episode, you'll learn:

• The in's and out's of breaking down, calculating and tracking the KPI of "revenue per hour per room"

• Utilizing simple upgrades to increase revenue per hour per room and how to select the best ones to promote

• Creating timing efficiencies and helping your providers understand how to best utilize their time with their clients

• How to tie in retail sales into your sales approach to boost your revenue per hour per room as well as your spa's overall revenue and profitability

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/388

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You've got happy clients who sing your praises and a business that's flourishing, but you're feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business.

In this episode of Spa Marketing Made Easy, I'm walking you through our 4-simple steps framework for how you can begin shifting out of the treatment room as a provider so you can start focusing more of your time to be in the role of Spa CEO. As Spa CEO, your efforts are focused on leading your team, building out systems and infrastructure, and growing the business so that eventually you're in a place of being work optional in every capacity.

Tune into this episode to learn more about:

• The process of building out your dream team and the mindset you need to succeed in hiring and transitioning yourself out of the provider role

• Understanding and calculating the break even point of your providers

• Creating a winning marketing strategy and getting either a new or existing team member's books filled

• How to manage your calendar like a Spa CEO

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/387

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it's not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.

Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.

In this episode, we discuss:

• Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider

• Why you need more than just a basic all-encompassing services page on your website

• Key data point, insights, and statistic on spa industry audiences and conversion rates

• Top tips for structuring your services pages to capture the new lead or booking conversion

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/386

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You've got a beautiful website for your spa and social media profiles where you post content consistently, but there's one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.

In this episode of Spa Marketing Made Easy, I'm going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you're offering. Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you'll walk away with plenty of valuable nuggets you can use to increase your spa's leads and bookings in the coming quarter.

In this episode, I'll teach you:

• What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business' sales processes

• How to properly structure your spa's sales funnels for success including the number one element you need to see results

• Key performance indicators to assess your sales funnel performance

• The steps of how your ideal client or customer should travel through your spa's sales funnel

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/385

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa's door. Now don't get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele.

While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that's profitable. In this episode, we're going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO.

In this episode, we discuss:

• Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa's overall profitability

• Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business

• Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly

• A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa's books

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/384

To get our FREE Spa Membership Best Practices Guide, click here.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Maybe you've considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it's the right strategy for your business. Well, if you're a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue.

This episode about starting a spa membership is no different. Whether you're looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode.

In this episode, you'll learn:

• Why building in recurring revenue streams matter for your spa

• The two main membership models for spa and navigating their nuances

• Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts

• The 6 best practices for starting and streamlining a spa membership

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/383

To get our FREE Spa Membership Best Practices Guide, click here.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.

Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience.

We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times.

Join us as we explore Misty's transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way. This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life.

In this episode, we discuss:

• The rewarding parts of owning a business and focusing employee growth
• The importance of creating a positive work environment for both employees and clients
• The role of mindset, resilience, and perseverance in navigating business challenges
• The significance of understanding oneself and others, being empathetic, and approaching problems from different perspectives

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/382

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.