Growth Factor® with Daniela Woerner | Spa Business Growth

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry.

I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience.

Together, we explore the evolving landscape of state regulations affecting aesthetic practices, the importance of staying informed, and how to get involved in advocating for our profession.

In this episode, we discuss:

• Mandie's Journey to create the Aestheticians Alliance in her state to advocate for regulations that affect our industry.

• The evolving state regulations and their impact on aesthetic practices across the country and aestheticians on regulatory boards.

• The steps Mandie and the Aesthetician Alliance are taking to address these changes in Maryland.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/371

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you've been a long-time listener of the Spa Marketing Made Easy podcast, you'll remember back in November, I introduced my team's next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

We've been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course.

As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on lessons from our teachers.

In today's episode, I'm sharing a full debrief from the event, plus more details about the Spa Manager Certification.

If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute's Spa Manager Certification, this episode is a must-listen!

In this episode, I discuss:

• Addo Wellness Institute's first Spa Manager Certification in-person event

• The positive morale and attitudes of the course's students

• Key differences that separate the CEO from the Spa Manager role

• Three scenarios discussed at the event that can be used as a lesson to facilitate in your spa

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/370

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

To truly practice what I preach, leadership development is constantly in my routine.

With that in mind, I bet you didn't think you'd catch me attending a leadership conference led by former Navy SEALs…

but boy was I blown away!

After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin.

So my husband Kyle and I signed up to attend The Muster.

It's an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning.

Today's episode of the Spa Marketing Made Easy is all about our takeaways from the conference.

I highly recommend you take a listen because there are some really eye opening reflections about how this conference breaks a lot of stereotypes and helps view leadership from a more practical perspective.

In this episode, we discuss:

• Daniela and Kyle's biggest takeaways from Echelon Front's Muster conference

• Learning leadership in a practical, tangible way

• Current trends for what motivates employees

• Importance of showing compassionate leadership

• How leaders can empower employees and encourage them to be better humans in the world

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/369

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We know the bread and butter of the spa industry are great before + after photos.

So if you're listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.

Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.

In this episode, we discuss:

• A full explanation of PDO AfterGlo™

• The science + benefits it brings for the skin

• Befores + After examples

• Origin story for PDO Max

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/368

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, "leadership is a learned skill" would definitely make my Top 3.

That's what today's episode is all about. I'm asking you the one question all Spa CEOs need to be asking themselves in regards to leadership.

I've been transparent that it's really hard (nearly impossible) to cross the million dollar mark as a solo.

If you find yourself trying to figure out a way to increase your monthly revenue number, it's time to consider bringing on a spa manager.

However…

Before you can jump in and hire a role that is essentially an extension of you - the Spa CEO - you need to understand if you're in a place where your leadership skills are ready to delegate and manage.

This episode is going to help you answer the hard leadership questions and give you a clear understanding of how a Spa Manager can benefit your business.

In this episode, I discuss:

• My personal experiences with leadership

• The recognition that leadership is a learned skill that's constantly evolving

• A full detailed list of spa manager responsibilities

• Not settling back into old patterns if you've lost sight of your goals - there is always room to push reset and begin again

• An exercise of taking an honest assessment of your business and options for the right next step forward

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/367

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Are you ready for another source of revenue stream for your spa in 2024?

We live in a world that prioritizes ease and convenience.

The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors.

Put on your headphones because today we're covering all things to know about ecommerce in 2024.

Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner's consulting practice has helped 20,000+ founders generate over $96M annually in trackable revenue.

Gamal shares with me the three key strategies to keep in mind when building a desirable ecom business that people want to buy.

With $10M+ raised and 9 successful business transactions totaling over $50 million, Gamal is one of only 90 official Shopify mentoring partners, and delivered the keynote at the Amazon BBA Conference.

In this episode, we discuss:

• 3 key strategies to implement in your ecom business plan

• The big shift seen in ecommerce in a post-Covid world

• A relative timetable a CEO needs to expect for launching an ecom store

• Two questions Gamal asks his CEOs to answer to master their messaging to strangers online

• How we can be as convenient as possible for our existing customers

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/366

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you're a regular listener to the Spa Marketing Made Easy podcast, you'll remember I introduced you to Emage Medical® last year.

Emage Medical® is a strategic partner that I've developed a relationship with and fully support the devices they offer.

For the second time on the pod, Emage Medical® returns as I'm joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device.

If you're listening on Spotify + Apple Podcasts, head over to our website (addoaesthetics.com) to watch the full walkthrough as Hannah shares her screen to show a full tutorial of the device's capabilities + the analysis it provides for each client.

In this episode, we discuss:

• A full walkthrough of the Image Pro® SUNLITE device

• Client engagement and how the data provided from this device enhances the experience

• The revenue payoff from investment in this device and how in depth the skin analysis is for each client

• How the device shows improvements and areas of opportunity that give a full skin care plan for clients

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/365

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

"What am I actually able to do with my money?" is a common question many spa owners don't know how to answer.

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence.

If you're sitting in a place where the past Daniela was several years ago, you're wondering to yourself "what's the next step?"

My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley!

Returning for her second time, Nicole is here to relieve your financial worries with all the details of how you can get started on the right foot with your financial goals in 2024!

With 10 years experience in the coaching industry, Nicole is an Accredited Financial Counselor and Certified YNAB Coach.

She believes in a holistic approach to finance and money that includes each client's skillset, mindset, and unique goals into their financial plan.

She has worked across industries, working with therapists, lawyers, coaches, and spa owners.

In this episode, we discuss:

• Identifying the roles cash flow and financial statements play in business

• Ways to overcome feelings of uncertainty when it comes to finances

• Understanding money management is a learned skill set

• Nicole reveals what the 2024 message is for cash flow management

• The first step to take if you're new and don't know where to begin

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/364

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

"$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!" was the first thing that crossed my mind when I saw Ashlen's Wednesday Wins post last month.

In addition to Ashlen's December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies.

Here to spill the details on her goal crushing promotion and share her top takeaways in this episode of the Spa Marketing Made Easy podcast is Ashlen Day, Spa CEO of CopperLeaf Spa & Salon in Winnsboro, Texas.

She started out as a service provider at CooperLeaf in 2017 and eventually moved into the management eventually purchasing the spa and becoming the owner in 2023. Plus she's one of my students in the Growth Factor Framework program!

Her business is home to 22 employees, 19 of them being service providers, and offers a broad spectrum of services including: massage, aesthetics, nails & hair.

If you're looking to see what's possible through a dedicated promotional retail push, I highly recommend you tune in for a strong dose of inspiration, encouragement and tangible takeaways.

In this episode, we discuss:

• Ashlen's journey from service provider to owner of CooperLeaf Spa & Salon

• The annual process her business follows to run a 20% off $100 or more in gift cards promotion

• The marketing strategies she relied heavily on that helped CooperLeaf have its best year running this promo yet - $71.5K for the entire month of December!

• The key takeaways she plans to revise to set her up to achieve her $100,000 goal in December 2024

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/363

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you've found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad.

I've been in your shoes.

What is Meta?

How do I know which ad campaign objective to select?

Should I use an image or a video?

This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy.

I want to help you take the guesswork out of ads so I invited the Facebook ads goddess herself, Tara Zirker, back onto the Spa Marketing Made Easy podcast.

Tara helps thousands of online experts who are overwhelmed or skeptical to confidently learn paid advertising and infinitely scale their businesses through her business, Successful Ads Accelerator.

Put your frustrations to the side, Tara shares easy to understand tips for lead generation and customer acquisition through paid advertising and tells us what developments to focus on in 2024.

In this episode, we discuss:

• Two developments to consider when building your paid ads strategy this year

• One important question to ask yourself about the lifetime value of a client

• The biggest thing that holds spa owners back

• Analyzing your budget and making data based decisions for ad placements

• When and how to consider Tik Tok ads

• Is video king in ads?

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/362

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.