Growth Factor® with Daniela Woerner | Spa Business Growth

One of my favorite practices every January is to set my intention for the year.

The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year.

For 2024, I decided to switch it up a bit.

After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first.

Tune in to this episode to hear what my focus is going to be in 2024!

In this episode, I discuss:

• Intention setting and why it's important to regularly practice

• My process for setting my yearly intention

• The 5 words I am committing to in 2024

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/361

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Operating as a solo isn't wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.

I'm not saying it's not attainable, but it is not what I recommend or would ever put myself through as a CEO.

Developing a team has changed my life for the better.

In today's solo episode on the Spa Marketing Made Easy podcast, I'm sharing the 3 keys to building a high performing team and reasons why my team has helped propel my business forward.

In this episode, I discuss:

• How I've achieved freedom in my business by developing a team

• The training and development processes I'm using with my Growth Factor® coaches

• The reason why I gifted over $100,000 in 1:1 coaching calls to active Growth Factor® students

• Importance of standardization of processes when you have more than one provider

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/360

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Longtime listeners know I'm constantly talking about having the mindset of creating an asset that you can sell.

Well listen up Spa CEOs + aspiring spa owners because today's podcast guest has done just that by building a franchise.

There are currently 37 franchises of VIO Med Spa and counting!

Founder Joe Stanoszek joins me to share the key things that made him get approached to franchise, plus the good and the bad of the process that landed him where he is today.

In this episode, we discuss:

• Joe's backstory and how VIO Med Spa came to fruition

• Key things about VIO that made Joe get approached to franchise

• The in's and out's of the franchising process

• Benefits of opening a licensed franchise, specifically in spa

• Importance of lifetime customer value

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/359

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You'll often hear me talk about how entrepreneurship is like riding a rollercoaster.

Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love.

My guest on today's episode has entrepreneurship ingrained in her DNA. Growing up working in her family's restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age.

As she pursued a career in the hair industry, she found herself thrust into the world of entrepreneurship that was disappointingly filled with burnout.

But she persevered.

Tune in to hear how she rediscovered her passion and commitment for haircare and is now running a thriving business that is authentic to herself and her business.

Shirin's remarkable journey, from burnout to rediscovery, is a testament to her resilience and a driving force behind her success.

In this episode, we discuss:

• Shirin's entrepreneurial and family background that led her into the hair industry

• The cause that made her take a hiatus from the hair industry

• How she rediscovered her passion that led her to opening her current salon

• Her focus on the customer experience touchpoints and how Mangomint has been an integral part of building this process

• The importance of making business decisions that are in alignment with the problem you are trying to solve

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/358

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When you hear that somebody has hosted a wildly profitable event, the natural response is "tell me everything!"

Today's episode of Spa Marketing Made Easy is doing just that.

Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-to-back events.

After meeting at a Dermaconcepts event, Samantha joined my program and focused all of her efforts on event planning. She's the Medical Spa Manager at Healthy Complexions Spa where she's focused on managing the growing team.

We break down the ins and outs of how she went from barely hitting 4 figures to hosting 5 + 6 figure events in a matter of months after joining Growth Factor®.

The lessons shared in this episode are a must for Spa CEOs ready to run successful events.

In this episode, we discuss:

• Samantha's professional journey and the connection that brought her to join my Growth Factor® Framework program

• The key takeaways she learned inside Growth Factor® that set the foundation for her mini event and open house

• Her glowing review of working with Dermaconcepts

• All of the event details, including the most unexpected thing, and her advice for listeners

• Her next big goal as a Spa Manager

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/357

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The greatest gift in coaching is witnessing the “Aha!” moments that happen to my students. 

My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.

Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship. 

If you can relate to Charlie’s feelings of always wanting to take on the next big challenge and truly loving the build, the title of serial entrepreneur may be the answer you’ve been seeking. 

Listen in to hear how this defining moment gave Charlie so much clarity and validation for how she was feeling. 

Tune into this episode as we discuss: 

• How Charlie became an entrepreneur and her journey navigating the spa industry

• The “Aha!” moment that defined her as a serial entrepreneur

• What happens when she gets the itch of serial entrepreneurship

• The decision making process she follows when presented with a new entrepreneurial opportunity

• Charlie’s advice for aspiring entrepreneurs

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/356

Keep the conversation going inside the Spa Marketing Mad

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! 

This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful employment by 2030. 

In addition to military spouses and veterans, Addo Wellness Institute aims to support aesthetic professionals, spa owners and Spa CEOs in both finding top-tier talent trained in key remote team member roles as well as obtaining spa manager training for that key role within your growing company. 

Tune into this episode as I share:

• The mission and vision behind Addo Wellness Institute including how we’re starting and where we’re headed 

• The three initial certification tracks that are now open for enrollment and why these roles are key within a successful spa company 

• How we’re structuring our class sizes and learning environment, plus, how we’re making an even greater impact by focusing on providing training within the military community to fill remote aesthetic roles 

• The first steps to getting started and becoming a student of our inaugural class

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/355 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the greatest opportunity to move the needle on a metric that really underscores the entire health of your business – your Customer Lifetime Value. 

Here to break it down with me is Scott Bell, the Chief Executive Officer of High Level Marketing (HLM), a leading digital marketing company serving over 2,000 small and medium-sized businesses with the core purpose of accelerating their customer growth by helping them unlock their true business potential. From understanding how to determine your spa’s Customer Lifetime Value to utilizing it in making key strategic decisions, especially when it comes to your marketing, this is a lesson in business you can’t afford to miss. 

In this episode, we discuss: 

• Scott’s background in marketing and entrepreneurship and how he shifted from owning a billboard marketing company into the world of digital marketing

• Defining Lifetime Customer Value and why this is such a critical metric for spa owners to understand and leverage

• How to begin calculating your spa’s Lifetime Customer Value and tips for increasing that value over time 

• How we can utilize Lifetime Customer Value  in our marketing, plus insights on setting your marketing budget percentage for growth and crafting systems around tracking your numbers for long-term growth

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/354

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Download High Level Marketing’s free Lifetime Customer Value Calculator here.

Did you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). 

Tune in to all four episodes breaking down our 4-Step Planning Process to catapult your life and business to your next level of success in 2024. 

In Part 3 of our Planning Process, you’ll learn:

• What you need in your 2024 marketing plan and how to craft it to align with your life and business goals and vision

• How to focus on being proactive rather than reactive and including key events on your calendar so you know what to focus on when

• Knowing your projections and being able to guide your team on the numbers they need to hit each day to effectively reach your goals

To take the next step in your next level of growth and learn more about how our courses and programs can help you get there, click here to book a call with our team!  

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Catch the additional replays here:

• Replay Part 1 - Next Level Growth - Calendar Audit Deep Dive  

• Replay Part 2 - Next Level Growth - Making Money Efficiently With the Time You Have  

• Replay Part 4 - Next Level Growth - Make Room for Magic 

Did you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). 

Tune in to all four episodes breaking down our 4-Step Planning Process to catapult your life and business to your next level of success in 2024. 

In Part 1 of our Planning Process, you’ll learn:

• How to perform a calendar audit to see where you’re spending your time and how to manage your time and calendar to give you hours back where it matters most.

• When to build in white-space into your calendar and how to ensure that you’re using your white-space time wisely to hit your milestones and fuel your goals.

• Using tools like Google calendar and strategies like time blocking to get your calendar into a shareable and editable format. 

To take the next step in your next level of growth and learn more about how our courses and programs can help you get there, click here to book a call with our team!  

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Catch the additional replays here:

• Replay Part 2 - Next Level Growth - Making Money Efficiently With the Time You Have  

• Replay Part 3 - Next Level Growth - Write it Out 

• Replay Part 4 - Next Level Growth - Make Room for Magic