Growth Factor® with Daniela Woerner | Spa Business Growth

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. 

However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy. 

Back for his third interview with us, Ryan Files is the the Vice President of Sales with High Level Marketing and has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons,as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about what marketing activities are best left to be completed in-house versus hiring out. 

In this episode, we discuss: 

• What low-hanging fruit items are ideal for spa owners to do themselves or keep within their team’s responsibilities

• Why the tasks Ryan recommends DIY-ing are vital to helping forge strong relationships with your existing and potential clientele 

• The roles social media and your website play in your overall branding and the experience you create for your audience 

• The distinguished difference between driving traffic organically versus using paid media and what to consider when hiring an outside company to help take some of these marketing tasks off your plate 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/344

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Introducing 1:1 coaching at Addo Aesthetics! 🎉

Listen in to get to know Em!  Learn about her own journey to success with her med spa that has been in operation for 40+ years! 

Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call

Introducing 1:1 coaching at Addo Aesthetics! 🎉

Listen in to get to know Sara!  Learn about her incredible growth in her first year of business that has continued as she builds a unique spa that excels in community events and retail sales. 

Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call

Introducing 1:1 coaching at Addo Aesthetics! 🎉

Listen in to get to know Nicole! Learn how her coaching changed my life by allowing me to comfortably pay myself more because I was clear on my numbers.  

Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call

If you’ve been listening to my podcast, you’ve probably heard me talk about the Freedom In Action Grant we launched in partnership with the Liberté Foundation for Women in July of 2022.

Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry.

We still have two more $10,000 grant opportunities that we will give away in late 2023 and in 2024. 

The second winner awarded in November 2022 was Juvy Cabanilla, owner of Skincare Maui in Hawaii.

On today’s episode, I catch up with Juvy to hear about how she’s used the grant money in her business. 

Juvy is an esthetician, licensed massage therapist, mom of two, and she’s taught 22 years in the Hawaii public schools and is currently a Resource Teacher mentoring first and second year teachers.

In this episode, we discuss: 

• Being a single mom and how this grant came at the perfect time for her business

• Juvy’s application process creating her winning video submission

• The authenticity people connected with regarding Juvy’s video

• Three main areas Juvy spent the grant money on

• Advice for future grant applicants

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/343

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Collaboration over competition is a mantra you’ll hear me use often. 

I truly believe in the power of sharing knowledge and resources - especially in the spa industry - only makes us stronger as a whole.

Mangomint is a leading spa software that my company continues to collaborate with as we are two like minded businesses with a goal to propel the spa industry forward.

On today’s episode of the Spa Marketing Made Easy podcast, co-founder and CEO Daniel Lang returns to share how Mangomint continues to make strides towards their mission, to make salon and spa software invisible.

He shares details about a business he acquired to strengthen his software, new feature updates, and the future vision of his company.

In this episode, we discuss: 

• Three new feature updates Mangomint has launched

• Details about Mangomint acquiring The Salon Business

• The exciting opportunities two-way texting communication brings for clients

• How our two companies serve the spa industry as valuable resources 

• Mangomint’s goal for marketing automation 

• The benefits of segmented marketing

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/342

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

A wise friend once said to me “spa owners are in the confidence business.”

This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients because you are an expert for them to lean on.

With that in mind, the concept of selling your own private skincare label is a natural fit for three reasons:

1. A clientele base that knows, likes, and trusts you is already in place

2. You are educating about home skincare regimens after every treatment 

3. Adding an e-commerce stream of revenue would be low maintenance as the principles are already in place in the form of retail at your spa

My guest on today’s episode of the Spa Marketing Made Easy podcast is one of only 90 official Shopify & Amazon-verified coaches in the world who shares the in’s and out’s of how to get your e-commerce business started.

Gamal Codner started, scaled & sold his 7-figure e-commerce brand in under 4 years.  Before that, he raised ~$10M+ and has had 9 successful business transactions totaling over $50 million while working in M&A. 

After selling his brand, he decided to start a coaching program with his wife that teaches his new way of running a brand, that helps e-commerce founders turn their lifestyle businesses into desirable 7-figure businesses people want to buy.  

The program is kind of like an online MBA for e-commerce brands that learn how to scale with marketing, cash flow, and operation systems. With a focus on optimizing for simplicity, profits, and enjoyment of life.

In this episode, we discuss: 

• Some of the biggest challenges business owners face launching an ecom brand

• One differentiation that sets ecom businesses apart

• The blueprint Gamal developed after solving his own negative cash flow management

• Three main costs associated with starting an e-commerce brand 

• The reason an e-commerce business would be a natural fit for spas

• The 3 most important steps you need to take to begin

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/341

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

not all businesses are set up equally.

Insurance isn’t quite the glamorous side of business as it’s overwhelming to decide which coverages are necessary for you and how much you need for protection.

My guest on this week’s episode of the Spa Marketing Made Easy podcast takes the guesswork out of selecting insurance for spa owners.

Andy Zarkovich is an independent insurance agent and a spa owner who is currently enrolled in my program, Growth Factor Framework.

He’s created a full Spa Insurance Overview document where he reviews the different types of carriers or providers, goes over policy terms, and the details of each coverage to give you the full scope of what insurance coverage you consider for your spa. 

In this episode, we discuss: 

• Ways to mitigate risk in your spa business

• Adding an insurance agent to your circle of business advisors

• The different types of carrier options

• An overview of various policies and coverage benefits

• Providing a safe spa environment for clients 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/340

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.

That’s why I constantly call entrepreneurship a rollercoaster.

My guest on today’s episode of the Spa Marketing Made Easy is living proof that life doesn’t always turn out as we plan.

Elayne Mendoza is a Growth Factor Framework member who is the founder of a latina owned beauty business named Moonlyte Studio. 

She recently led our Women’s Circle event as part of the Spa CEO Intensive, which prompted us to sit down and discuss how the moment she said “YES!” to the opportunity to facilitate breathwork and meditation ceremonies has shifted her entrepreneurial journey into a new phase beyond her beauty services.

Whether you’re feeling stuck in your journey or happily progressing along, this episode is a great listen for everyone as a reminder that nothing is ever set in stone.

In this episode, we discuss: 

• Seizing the opportunities that are presented to us

• Accepting who you are meant to be

• Letting go of the ego in leadership

• The Hot Seats moment that changed everything for Elayne

• What Growth Factor Framework provides for Spa CEOs

• Understanding your happiness is the greatest success story

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/339

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.

I can tell you with certainty that Emage Medical® is the real deal.

This year I’ve talked a lot about my effort in building strategic partnerships with like minded businesses who can help propel the spa industry forward and who share similar core values to my company.

On today’s episode, Emage Medical® CEO Cari Ray joins me for a conversation all about her company and how our partnership began and continues to flourish. 

Cari started out as the National Sales Manager on the team and quickly became the driving force behind the next phase of growth and innovation with Emage Medical®.

As CEO of Emage Medical®, Cari has been part of the team behind developing CytoPeel®, CytoSolutions, and CytoSerum® for the past five years.  

Take a listen to get to know more about Emage Medical® and be sure to catch the exclusive discount code for SMME listeners!

In this episode, we discuss: 

• How alignment in company core values plays an important role in strategic partnerships

• Devices and solutions Emage Medical® offers

• An understanding of what types of spas or practices are a good fit for Emage Medical® 

• The pros and cons of charging or not charging for imaging

• An exclusive Addo Aesthetics discount code for use on two Emage Medical® Imaging Systems

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/338

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.