Growth Factor® with Daniela Woerner | Spa Business Growth

“Is this what the CEO of a seven figure company does?”

The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar. 

A time tracker exercise is going to help you pinpoint where you’re most efficient.

It answers questions like…

1. What time of day am I most efficient?

2. When do I feel the most creative?

3. What part of my day am I getting tasks accomplished?

If you want to build a life where your time is spent intentionally doing the work that leads you toward:

• Hitting your biggest goals (personally and professionally)

• Always having a full cup (i.e. - you feel rested, energized and happy)

• And allows you to cultivate balance between your business and/home life

Then this episode is for you. 

In this week’s episode on the Spa Marketing Made Easy podcast, I’m giving you an inside look at how I manage my calendar to make sure I’m optimizing my time in the most efficient way possible.

In this episode, we discuss: 

• My full calendar management process that allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home

• Time tracker exercise benefits to understand when you’re most productive

• Why context switching makes you more unproductive

• Understanding what the CEO of a seven figure company should really be spending their time on

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/337

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When is the right time to buy a new device for my spa?

Which company should I buy from?

What types of questions do I need to ask during the shopping process?

If you’re not quite sure where to begin with buying devices for your practice, turn up the volume because this episode is going to answer all your burning questions. 

Today’s guest on the Spa Marketing Made Easy podcast is Michael Lustig, the VP of Commercial Development at Rohrer Aesthetics.

Michael wants you to be thinking about a long term relationship as you listen to his take on the most important questions and insights you should be considering when it comes time to purchase a device.

In this episode, we discuss: 

• Logistical questions to ask when deciding what device(s) to bring into our practice

• Insights to consider when trying to align the right company with your business

• Michael’s strategy when it comes to working with customers

• Building a relationship with your rep

• Understanding how to put your personal touch when marketing your device

• Valuable pieces the device company can do for your collaborative partnership

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/336

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Do you make time for leadership development in your business?

One of the most valuable lessons I’ve learned is to make time in my schedule to solely focus on personal development and building connections with like minded business owners that make me feel seen, heard, and valued.

In today’s episode, I’m sharing all of the details from the Spa CEO Intensive event that we recently hosted for Growth Factor and Sales Factor students. 

PLUS, I share exclusive details about a special limited-time Sales Factor offer you can’t afford to miss.

The goal of this event was for each Spa CEO to look inward to figure out what is holding them back? Why do they feel they need permission? What roadblocks are standing in their way of success?

In this episode, I discuss: 

• The Women’s Circle: what it is and our group’s experience

• The transformative experience felt and witnessed at the Spa CEO Intensive

• A quote from my friend Jason, “The how is in the who,” and how this became a theme at the Spa CEO Intensive

• Benefits of building strategic partnerships in business

• A special limited-time Sales Factor offer you can’t afford to miss

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/335

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Becoming a mom is a huge life transformation that is a beautiful, and oftentimes, a messy process.

Mom is a title I know we all as a collective wear proudly, and with this new title can bring about an identity shift as you navigate your new season of life. 

My guest on today’s Spa Marketing Made Easy podcast episode is currently in the midst of her own journey of transitioning into motherhood.

Christine Hassler is a Master coach, best-selling author of three books, facilitator and speaker with over 16 years of experience - and she’s a new mom. She’s known globally for her ability to identify what is holding someone back and compassionately guide them to clarity.

Whether you’re a new or expectant mom, hoping to become a mom one day, your kids are grown and out of your house, or you're a support partner for a new mom, this episode is for all of you to help navigate the feelings and emotions that occur within yourself as you step into new territory. 

In this episode, we discuss: 

• The identity shift that can occur after becoming a mom

• How changes in season of life can shift your purpose

• Why it’s important to allow yourself to ask for help during the motherhood transition

• The importance and value of nurturing your partnerships

• What an “expectation hangover” is and the growth opportunity it can bring into your life

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/334

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

How do we balance these two energies in business?

The first step (structure = masculine) is to slow down and allow yourself time to tap into the softer state of just being (emotions = feminine).

As a Spa CEO, the two energies coexist in your leadership. The traditional structure and systems of your business exert a masculine influence.

The game changer is being in connection with the people you lead allows vulnerability into the mix where you share a piece of who you are under your business owner shell. 

My guest on today’s episode of the Spa Marketing Made Easy podcast is a sex and relationship by design coach who is an expert on tapping into both energies to make you a well rounded leader. 

Alexa Bowditch, also known as ‘That Sex Chick’ across social media, is the founder of The Sex & Love Co. Community, a NY Times featured group with love, sex & relationships as the central focus.

In this episode, we discuss: 

• Balancing masculine vs feminine energy

• Giving yourself time to tap into feminine slowness

• Understanding congruence within yourself

• Ignoring limiting beliefs and leaning into developing a stronger connection with yourself and your feminine energy

• Priceless value of connecting with other like minded women

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/333

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Leadership is a learned skill. 

That they don’t teach you in aesthetics school.

It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader. 

My goal is to bridge this gap for spa owners and provide personal development training, guidance and expertise to help you step into the role of Spa CEO confidently.

On today’s episode of the Spa Marketing Made Easy, I’m sharing the seven steps to building a seven figure practice with ease.

In this episode, I discuss: 

• Boundaries around time

• Pricing your services and products appropriately

• Clear communication with your staff

• A systematized hiring and onboarding process

• Tracking the metrics that matter

• Crafting a holistic digital marketing strategy

• Building a business community

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/332

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

All of us have something from our life experiences that makes us brace. 

Whether it’s big trauma or small trauma, it holds the same weight for all of us. 

There’s priceless value as an entrepreneur to invest in personal development to make sure those unresolved feelings don’t show up in the workplace.

Stefanos Sifandos is no stranger to doing the work - specifically the power of breathwork. 

Joining me on this episode of the Spa Marketing Made Easy podcast, Stefanos is a trained educator and relationship expert with a background in behavioral science who is 

passionate about leading people closer to their highest potential and to each other.

For those unfamiliar with the practice of breathwork, it’s a technique of controlled breathing as a form of meditation or therapy. 

From trauma release to navigating the murky waters of modern masculinity to helping women understand the men in their lives, Stefanos helps people escape negative patterns and cultivate a positive sense of self. 

In this episode, we discuss: 

• The art of breathwork and techniques that impact us physiologically 

• How and why unresolved trauma come to us with greater awareness during breathwork

• The meaning of associative symbols and precursors of our trauma

• Association between the intensity of our trauma and the imprint it leaves on our lives

• How breathwork can help you close the loops of your trauma

• The relationship between entrepreneurship and personal development 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/331

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you. 

One of the biggest misconceptions is thinking your website is the first place people find you online. 

Google Business Profile is actually your business’s first impression.

It’s a free and powerful tool that can help small businesses increase their online presence, attract more customers, and increase sales.

Returning for the second time on the Spa Marketing Made Easy podcast is Ryan Files, Vice President of Sales for High Level Marketing, who’s spilling all the details that you need to know to increase your online visibility and build authority for your Google Business Profile.

Ryan has worked with hundreds of individual practices from spas to dermatologists and plastic surgeons, also including aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

This episode is one you don’t want to miss as this tool is one that requires consistent attention to achieve positive results of getting more foot traffic in your doors. 

In this episode, we discuss: 

• What is Google Business Profile and how to register your business

• Strengthening your profile with a review system for clients

• Why you need to solicit reviews on Google instead of within your booking software

• The value in responding to every review 

• Tips for selecting your primary category

• Three main categories to focus on if you’re trying to impact your local search engine

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/330

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We talk to ourselves all the time. 

Whether it’s in our mind or out loud, inner dialogue is a natural part of being human. 

The relationship that never stops growing is the one you have with your inner self.

It’s an incredibly powerful journey to learn your own language. 

Today’s guest is somebody who has relentlessly searched to find her own voice, access the freedom of her creative spirit, and help others along the way…out loud. 

Coined as “Queen of Saying it Loud,” Vasavi Kumar has made it her life’s purpose to understand how her mind works after being diagnosed with bipolar at age 19. 

Her mission is to share everything - the good, bad, and ugly - in order to normalize being human. 

Tune in as we talk about the importance of reconnecting with your inner self as humans and as entrepreneurs. 

In this episode, we discuss: 

• Becoming a source of power for yourself

• How we don’t need to over explain our desires in life or in business

• Learning to slow our minds to understand awareness vs. thoughts

• The power in exercising visualization for our dream life

• Removing negative self-talk from our language

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/329

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.

These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.

On today’s episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo. 

Selena is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message. 

Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.

In this episode, we discuss: 

• How Selena got started in her line of work

• What is a rich relationship and how can we attract them?

• How can we add value to the people we care about?

• The strategy behind building successful partnerships 

• Story ideas to publicize your spa in the media

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/328

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.