Growth Factor® with Daniela Woerner | Spa Business Growth

The greatest adventure of a woman’s life will be the journey she takes to unlock her feminine power.

Are you ready to unlock yours?

In today’s episode, my guest Regena Thomashauer, AKA “Mama Gena”, a teacher and best-selling author, mother and media personality, and founder and CEO of the School of Womanly Arts, joins me to discuss the importance of getting in touch with your feminine power and cultivating relationships with other women. 

Regena has authored four popular books, including her newest New York Times Bestseller, Pussy: A Reclamation, and has been featured widely as a leading expert in modern feminism.

This episode is not limited to only women looking to dive deeper into connecting with their own energy and body. If you want to understand a loved one better or listen to practices you can teach your children, this episode is for you.

In this episode, we discuss: 

• The action of “sistering” and importance of being received by other women
• Regena’s concept of Sister Goddess Activism
• Why women struggle with self-doubt 
• A powerful exercise to connect with other women
• The journey of connecting with your divinity 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/317

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your brand is not your logo or your color palette.

Your brand is the foundation of everything you bring to life both inside and outside of your business.

You get to set the boundary of how much of your story is shared with the world, but establishing yourself as an expert in your field builds trust and credibility with people who ultimately want to gravitate towards you and your brand. 

My guest on today’s episode of the Spa Marketing Made Easy podcast is Allison Walsh, JD, the founder of Allison Walsh Consulting, host of the She Believed She Could podcast, and the creator of impactful coaching programs, where she focuses on helping women develop confidence and leverage their personal brands personally and professionally to scale their businesses, careers, and influence while making an impact.

Allison is a seasoned executive, philanthropist, keynote speaker, consultant, and Miss Florida 2006. She serves as Vice President of Clinical Outreach for Charlie Health, a national provider and industry leader in adolescent and young adult mental health. 

She’s raised over $2 Million for eating disorders prevention and awareness, serves on multiple nonprofit boards, and has received numerous local, state, and national awards for her professional and philanthropic contributions.

In this episode, we discuss: 

• Owning who you are and tying that into your brand 
• The overarching message for Allison’s work
• Defining the personal boundary of what’s appropriate to share 
• Importance of self-talk and the impact it has on your business and life

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/316

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your money is simply a tool. 

A tool that should be used as a guide for making positive financial decisions for your business. 

Spa CEOs take an active role in knowing the numbers and understanding the health of the business to make database decisions. 

In this week’s episode of Spa Marketing Made Easy, I’m giving you an inside look at the weekly financial system I have in place for my business. 

I breakdown everything from why I manage my cash flow in a percentage system to developing a healthy relationship with your money. 

In this episode, we discuss: 

• My weekly financial system 
• The reason I manage cash flow in a percentage system 
• How to develop a healthy money mindset 
• Tips to reach your money goals faster
• Why you need a membership tracker

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/315

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Boundary is a word often tiptoed around because to set them properly, you’re required to step outside of your comfort zone.

In both your professional and personal lives, boundaries are an essential piece to establishing what you will and won’t tolerate from employees or loved ones. 

I sat down to talk with Christine Seibold, an author, community founder, and a business and mindset coach, in today’s episode of the Spa Marketing Made Easy podcast. 

Christine left her job at Harvard University in September 2018 to move to Miami, FL to open her own business - Freelance N’ Freedom. 

Today she helps female virtual assistants leave their 9 to 5 jobs and start their own businesses, which is truly exciting and satisfying work. She also serves as a business and mindset coach in a couple of group coaching programs, as well as with her own clients. In January of 2020, she founded a women’s entrepreneur group in Seville, Spain called Femprendedoras.

In this episode, we discuss: 

• Mindset and how it’s a choice we all get to make each day
• Christine’s 5 steps to establishing clear and direct boundaries
• The power of affirmations and finding your avenue that helps you stay accountable with your boundaries
• Importance of self-love and making yourself a priority

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/314

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When retail numbers go up, so do service sales.

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

An important tip is to view sales as a form of service. The retail you sell is an extension of your spa and fosters good client relationships to keep them coming back. 

In this week’s episode of Spa Marketing Made Easy, I’m answering all your questions about retail - why it’s important, how you should track it, and ways to get your team on board with selling. 

In this episode, we discuss: 

• The recommended number of skincare lines for your spa
• Metrics to use to track retail sales 
• Three reasons why estheticians may be hesitant to sell retail 
• Importance of 1-on-1 coaching with your team around retail

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/313

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency. 

Resiliency is understanding that sometimes things don’t always work out as planned but with an unwavering confidence in yourself and refusal to quit, you will always rise to the top. 

My guest on this week’s episode is no stranger to resiliency. 

Dr. Neeta Bhushan, a world-renowned emotional health advocate and expert in the areas of grit and resilience, shares life experiences of overcoming multiple adversities, which include being orphaned at a young age, surviving an abusive marriage, and extensive loss.

These experiences coupled with her journey to becoming a leader in her field and a voice for immigrant women & women of color contribute to her powerful message of resilience & grit to have found several institutes, including the Global GRIT Institute, wellness education platform for optimizing emotional wellbeing for entrepreneurs, and Co-Founder of Dharma Coaching Institute and organization helping train thousands to be the highest versions of themselves.

Dr. Neeta’s book That Sucked. Now What? How to embrace the joy in chaos and find magic in the mess, is due out this month. 

In this episode, we discuss: 

• Life experiences facing adversity and shared insights on ways to overcome hard times
• Neeta’s four-part framework called The Bounce Factor and how it relates to entrepreneurship
• The theme of resiliency throughout Neeta’s life and entrepreneurial experiences
• Connecting the dots between emotional and mental health in life and business

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/312

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.

After defining your financial goals, the next step is to get crystal clear on the amount of time you need to set aside on your calendar to achieve those goals. 

In this episode of Spa Marketing Made Easy, I’m covering the questions to consider before 2023 that will help you define the proper work/life balance for you in this season of life, plus advice on how to assess your current pricing structure and services profitability. 

In this episode, we discuss: 

• Getting clear about your vision for your company and your entrepreneurial path
• Defining the really important things in 2022 that you didn’t have time to dedicate your focus on
• Understanding your season of life and how that affects your work schedule
• Planning questions to ask yourself to map out your spa’s pricing and services

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/311

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

As we prepare to turn the calendar over for a new year, understanding how to set your financial goals based on how much you want to pay yourself is vital for spa owners to get serious about their money. 

That’s why in this episode of Spa Marketing Made Easy, we cover the financial percentage breakdown I use and recommend for spa, plus how to set milestone goals for weekly, monthly, and annually financial goals.  

In this episode, we discuss: 

• The percentage breakdown I recommend for organizing your weekly revenue
• Planning questions to ask yourself to map out what you need to make to build the life that you (and your family) want to live
• How to divide an annual revenue goal into monthly, weekly, and daily micro goals based on the number of providers in your spa
• One strategy to implement in your spa to prioritize employee engagement and to help them feel a sense of accomplishment and worth

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/310

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?

Facebook AKA the new “digital word-of-mouth” platform.

You’ll often hear me talk about how in order to attract new clients, you need to meet them where they are online. That place is inside Facebook groups. 

In this episode of Spa Marketing Made Easy, Maria Ramos, known to her 80,000 Facebook group members as “The Money Making Esthetician,” joins me to share how she gained 250+ new leads by implementing a Facebook groups marketing strategy she heard right here on our podcast.

Before we dive in, I want to preface that today’s episode is not about building your own Facebook group from scratch (which could be a good strategy depending on your business), but rather how you can leverage established active Facebook groups in your area. 

In this episode, we discuss: 

• Results Maria experienced after implementing this Facebook group strategy
• Importance for new providers to get hands-on experience during the onboarding process
• The use of a Google Form to capture lead information and segmenting those leads by area of interest
• Focusing on providing a quality experience for every client, especially when it’s for new providers’ practice

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/309.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

There’s no surprise that females in leadership positions try to suppress their feminine energy. That’s because emotions in the workplace are generally seen as a sign of weakness. 

As beauty industry leaders, it’s our duty to take back our power and lead with feminine energy. When we embrace our femininity, we become more direct, strong, intuitive, passionate, creative, and loving leaders. 

In this episode of Spa Marketing Made Easy, Angela Jia Kim, founder of Savor Beauty, a natural skincare and facial spa brand inspired by Korean beauty and self-love rituals, joins me. 

Angela has been called “the unexpected beauty virtuoso” by MindBodyGreen after creating an award-winning skincare in her kitchen, becoming an accidental entrepreneur, and building a multimillion-dollar enterprise around the philosophy of manifesting beauty, brilliance, and balance. 

She has led hundreds of women empowerment workshops and her Savor Beauty Self-Care Planner has sold over 100,000 copies. A highly recognized skin and self-care expert, her skincare and spas in New York City have been chosen as “Best of New York” and featured in top publications such as The New York Times, Vogue, Elle, People, Allure, Well+Good, and more. 

In this episode, we discuss: 

• Personal experiences of navigating burnout and feelings of overwhelm early on in our entrepreneurial journeys
• Mindset and energy practices shifts to help shift us into embracing our feminine energy in leadership 
• An overview of the Savor Beauty skincare regimen inspired by Korean beauty and self-love rituals
• The Savor Beauty Self-Care Planner practices that take less than 30 minutes and help start each day with intention
• A key role in business growth is building personal relationships with customers and making them feel valued

To read the full show notes for this episode, visit: 

http://www.addoaesthetics.com/blog/308.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.