Growth Factor® with Daniela Woerner | Spa Business Growth

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays, which also means that the biggest spa sales weekend is right around the corner! 

If you’ve yet to define your Black Friday weekend promotions, or you know what you’re offering, but you need a little prepping pep talk to help you whip your marketing in shape, this episode of Spa Marketing Made Easy is for you! 

P.S. - Want to hear solo episodes like this in real-time so you can engage in Q&A? Keep the conversation going and join the inside of the Spa Marketing Made Easy Community by clicking here.

In this episode, I discuss: 

• Why the time to prep your Black Friday promotions is NOW
• The famous “Buy $100, Give $100” promotion that’s a hit around the holidays 
• An overview of the “Retail Reversal” promotion and how to conduct it and set you up for repeat retail sales

• And best practices for positioning and promoting your Black Friday/Cyber Monday weekend offer 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/297

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From how much you should pay yourself to how much you can realistically pay your team (and continue to grow that team sustainably), there are a lot of factors that go into understanding the full financial picture of your spa. 

In this week’s episode of Spa Marketing Made Easy, I’m sharing a breakdown of how to assess and allocate the money you have coming in and going out so that your spa can not just survive now, but thrive in the long-term to meet your bigger dreams and vision.

In this episode, you’ll learn:

• How to make financial decisions through the lens of understanding what our businesses can currently afford  
• Why I use the Profit First method and the specific breakdown I recommend for spas to follow
• What factors you need to consider when it comes to your personal and lifestyle goals and how they impact the financial choices you make in your business
• How getting a strong grasp of your spa’s financials allows you to understand what you can afford in the now and future cast that into meeting your bigger future vision

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/296 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

There are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but there’s another assessment that takes an entirely different approach to understanding the core of who you are, and it’s called Human Design. 

Here to help shed light on this way of thinking, being, and working, especially as a spa owner and entrepreneur is my guest, Victoria Fenton. Victoria is a Functional and Performance Medicine Consultant, Human Design and Gene Keys expert and Transformational Master Coach. 

She has been in the world of personal development and healthcare for almost 20 years, training with some of the worlds’ most exceptional doctors and greatest spiritual teachers and in her work through her company Unveil Human Design,Victoria bridges the worlds of science and spirituality, offering truly holistic support for individuals to heal from suffering.

In this episode, we discuss:

• What Human Design is and what makes it different than other personality type assessments, plus, the data points it uses to gather and comprise your chart 
• Victoria explains the 4.5 key types of Human Designs and what they mean in terms of your aura and how it feels to you, and makes you appear to the outward world 
• How to use your understanding of your Human Design in decision-making and how to best use your energy to flow, especially as an entrepreneur
• Where you can utilize Human Design to enhance your spa’s team-building efforts, systems and operations, work environment, and team communication  

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/295

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Ever feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built? How about feeling like despite your best efforts, you feel stagnant in your spa’s growth and you’re barreling toward burnout?

Newsflash for you: growth doesn’t always come from going, going, going toward your goals like the Energizer Bunny. Sometimes, it’s the slowdown, the pause, that holds the greatest power in harnessing your energy and resources helping you to grow in new ways. 

In this episode, you’ll hear: 

• How to identify the time to grow and the time to pause in business
• Why pausing is a form of personal self-care and how it can serve as a time to shift into the next stage of growth for your business
• Examples of what taking a pause can look and feel like
• A personal story of pausing that you can pull from when you start to doubt if you’re making progress or gaining traction while taking a break

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/294

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and downs of hosting her first spa event, which resulted in a whopping $90K in revenue that came in during the event and in the months to follow. 

If you don’t have the pleasure of knowing Kerri from inside the Growth Factor Framework community, you should know that she’s an Advanced Registered Nurse Practitioner who has spent the last 20 years in the healthcare field, and she opened Essence Aesthetics and Health, a medical spa in a small rural Iowa town, in March 2021. That’s right, smack dab in the middle of a pandemic. 

At Essence Aesthetics, Kerri and her team of Registered Nurses provide personalized medical grade aesthetic treatments as she works to empower her clients to show up more confidently and as their best selves. And after just 14 months of being open and hosting her successful birthday celebration event, which is what we break down in this episode, she is currently doubling her team. It goes without saying that Kerri’s a bonafide businesswoman, and the lessons she’s sharing in this episode are a must for Spa CEOs at every level to take note of.  

In this episode, we discuss: 

• How Kerri launched into owning her spa in the middle of the pandemic and what her goals looked like before settling on running an event
• Kerri’s backstory to the “why” behind her event and how she began to set the framework for what her event would look like
• What planning for the event looked like in terms of timeline, team, marketing efforts 
• How her event took shape including the offer and what the event entailed, and of course, the results! 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/293

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Do you want your spa to reach the coveted seven-figure benchmark? That might sound like a trick question, but honestly, it’s a valid one. 

More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benchmark is a goal you’d like to hit in your business, then listen up, because I’ve got good, and possibly surprising, news for you – hitting a million dollars in your spa may not be as big of a mountain to climb as you may think. 

In fact, I’d argue that reaching the six-figure mark is much tougher, but if the million dollar mark is what you have your sights set on, then this week’s episode of Spa Marketing Made Easy is for you as I share the five things that million-dollar Spa CEOs do.

In this episode, you’ll learn about:

• How to look at your metrics and numbers to be able to hit your bigger vision goals 
• Finding areas of opportunities in your business that you and your team can leverage 
• The common perspectives and mindsets that million-dollar Spa CEOs share
• What things million-dollar spa owners do on the tangible and mindset levels to get ahead personally and professionally

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/292

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on it.  

Enter: custom formulations – if you’ve ever considered creating your own product line from the ground up, you’re going to love this episode of Spa Marketing Made Easy! Joining me on the mic is Lorraine Dallmeier. 

Lorraine is the award-winning CEO of Formula Botanica, an online organic cosmetic formulation and business school which has trained over 14,000 organic formulators and indie beauty entrepreneurs in 175+ countries. A Biologist and Chartered Environmentalist by training, Lorraine is on a mission to teach the world to make formulation as commonplace as cooking. 

Whether you’re just inkling with the idea of creating your own custom formulations, or you need an inspiring story of growing your empire (Lorraine started her journey with Formula Botanica as a side hustle while on maternity leave, which has led to a $6 million global eLearning empire with a team of 40), you’re going to love our discussion in this episode!

In this episode, we discuss: 

• How Lorraine started her journey in custom formulations as a side hustle while on her maternity leave and how that eventually led to becoming the CEO of Formula Botanica 
• What Formula Botanica helps their students achieve through their various educational  courses and programs 
• How Formula Botanica’s curriculum differs from other programs and what they cover in terms of global cosmetic regulations
• Why learning how to make custom formulations can benefit your bottom line as a spa owner 
• What you can expect your main investments to be when creating your own custom formulations and product line/brand

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/291

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. Sure, there’s plenty of marketing you can do to take your best shot at making your event a success, but when it’s all said and done, you’re still afraid that hosting an event could be too much of a roll of the dice. 

Rather than making the move of hosting an event for your spa a marketing coin toss, tune into this short and sweet episode of Spa Marketing Made Easy where I’m sharing the number one mistake to avoid so you can kick off planning an event so that it's a smashing (i.e. highly profitable) success! 

In this episode, you’ll learn:

• The number one mistakes spa owners make when planning to host an event in their spa 
• Questions to ask yourself when planning your spa event 
• How to tie your business goals to the offer you’ll present at your spa event 
• Evaluating the success of your event based on the timeline that aligns with your goal 
• How the planning process and marketing differs based on your event goal

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/290

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today! 

I’m talking about SEO aka Search Engine Optimization, and here to discuss it with me on this episode of Spa Marketing Made Easy is Caitlin Strempel. Caitlin is an SEO expert and marketing success coach who helps business owners get to the top of their industry by getting to the top of Google and found online at her company, Rising Ranks Digital. 

Caitlin has worked with locally-based businesses all the way to large-scale global brands such as Under Armour, Lexus and more, and she’s proud to have a 100% success rate at getting her clients to the first page of Google, which is something she’s going to share her top tips on in this episode. 

In this episode, we discuss: 

• What SEO is and why it’s especially important from a local business perspective
• The first step to getting started with honing in on your SEO efforts and Caitlin’s top recommended tool to use 
• Using organic SEO efforts alone and alongside a paid Google ads strategy 
• When spa owners should look into investing more time, effort and money into ramping up their business’ SEO 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/289

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own. 

Now, there are plenty of ways to create this leverage, but one way that spa owners in particular can benefit from is owning commercial real estate. Here to talk with me about it in this episode of Spa Marketing Made Easy is Annette Walter, the CEO of Timber Industries, which is the largest 100% women-owned pallet, crating and lumber distributor in the U.S., as well as iEvolve Consulting, a growth, strategy and operations business coaching firm. 

In this episode, we’re diving into the topic of investing in commercial real estate to help diversify and grow your wealth, and if this topic has you feeling a little hesitant (as in the “who am I to…” variety), this episode is especially for you! 

In this episode, we discuss: 

• How Annette broke into the world of commercial real estate and why now might be the best time to begin your foray into this space
• The 101 on how financing and real estate transactions work in comparison to residential real estate and what the pathway to owning commercial real estate looks like
• Who you should have on your internal advisory board to help you make the most sound financial decisions both personally and professionally
• What you need to have to begin looking into commercial real estate opportunities - spoiler: it’s not as intense as you think! 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/288

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.