Growth Factor® with Daniela Woerner | Spa Business Growth

If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is non-negotiable. 

You need to build a business that doesn’t rely on you, the Spa CEO, as the foundation…but what’s the best way to ensure that the team you are building is going to help you build for the long-haul? In this episode of Spa Marketing Made Easy, I’m talking about why understanding your MBTI personality type and those of your staff and team make all the difference in creating a company with effective communication aka a company with an infrastructure for growth. 

In this episode, you’ll learn: 

• What the MBTI Personality entails and what each letter determines about someone’s personality 
• Why MBTI is my go-to personality assessment tool for hiring new team members and understanding my team member’s communication style
• How to assess your team’s individual personality assessments to fit your business’ team needs
• How you can utilize MBTI has a filtering tool during the hiring process 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/287

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If there’s one word that encompasses nearly every entrepreneur’s desire to build a business, it’s “freedom.” Freedom to unlimited earning potential, freedom to work on your terms, freedom to grow in whatever direction you desire. The freedom to choose. 

In this week’s short and sweet episode of Spa Marketing Made Easy, my goal is to get you thinking about what freedom means to you as a Spa CEO and as someone who deserves to live a rich and full life. 

In this episode, I discuss: 

• Why getting clear on your definition of “freedom” helps you to define your goals and growth path
• How freedom is multifaceted between life and business, and what it is that freedom means in the tangible sense
• What elements of freedom mean the most to me and why, plus how those freedom goals have shifted for me over the years and as my life and life circumstances have evolved 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/286 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. I’m talking about your spa business getting hacked. 

It’s one of those things we just don’t want to imagine or simply believe that it only happens to “big, household name” companies, but the truth is, data breaches and security hacks can happen to any business of any size. That’s why in this week’s episode of Spa Marketing Made Easy, I’m sitting down with my husband, Kyle, an MIT engineer and my resident tech wizard, to talk about all things cyber-security and good computer hygiene so that you can keep your business safe and secure in our digital world. 

In this episode, we discuss: 

• My personal experience working with a spa that got hacked and how it impacted their business
• The steps you need to take online to ensure your passwords are truly strong and secure 
• Considerations around backing up your business’ data and crafting credentials that further secure your business’ information
• Our go-to password protection tool that we use to help onboard and offboard team members while ensuring our security information stays safe 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/285

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

It’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode of Spa Marketing Made Easy, I’ll make it worth your while, and a lot less scary…

That’s right, I’m talking about metrics aka KPIs aka your numbers. 

You may think it’s the most unsexy thing to think about in business, but it’s so critical to understanding where you're currently at in the health of your spa business, and tracking your progress to grow to the level you ultimately desire. Stick with me through this short episode and you’ll see that knowing your numbers is actually quite desirable, and not nearly as intimidating as you think. 

In this episode, you’ll learn:

• What KPIs are and what they help you achieve in your business
• The 4 KPIs that are crucial for every spa owner to be tracking
• How the benchmarks for these numbers can differ depending on your spa’s business model and what to look for to see if you’re leaving money and earning potential on the table 
• A simple breakdown of the “Revenue Per Hour Per Room” metric on a spa earning a million dollars in revenue to showcase how this is a 100 percent possible goal 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/284

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

To start a business and become an entrepreneur means you are a high achiever, but being a high achiever – one with big goals, dreams, and vision – doesn’t necessarily equate to being a high performer. However, as you might have guessed, being successful in achieving your goals and doing so in a way that leaves you fulfilled, energized, and purposeful, does require high performance. 

In this episode, which was a coaching call inside of the Growth Factor Framework program, my guest, James Williams shared a fantastic presentation based on real-world data on the world’s most successful people, and what we can glean from them, and I knew I had to share it with everyone in the Spa Marketing Made Easy community. 

James is a Performance Breakthrough Coach, founder of The Growth Edge, and speaker who is passionate about focusing on creating outer world impact through inner world mastery. His passion for mastering physical, mental and emotional performance in pursuit of his own life goals is only matched by his dedication to supporting his clients’ belief that anything is possible and available for them. 

In this episode, you’ll learn:

• What does “high performance” actually mean and what does it look and feel like
• How high performers show up in their life and work and the six key secrets that the world’s most successful high performers have in common
• The key life factors that high performers have at heightened levels and are able to sustain 
• The vital importance of self-care, sleep, knowing your mission, and more; plus, what it actually means to be selfish in the way you carry out your daily life (it’s not what you think)

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/283

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality? 

Join me for Spa Business Bootcamp, a 5-day live training series from June 5-9 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)! 

During Spa Business Bootcamp, you’ll learn:

• DAY 1: How To Make Money In Your Business Everyday
• DAY 2: Using Social Media to Attract the Right People
• Day 3: The 5 Areas You Need to Systemize For True Freedom
• Day 4: Simple Structure Questions That Can Save Thousands
• Day 5: Scale + Additional Streams of Revenue

Ready to ramp up your spa’s growth to the next level? Register for Spa Business Bootcamp here and stay tuned for the limited-time replays on the Spa Marketing Made Easy podcast feed and in the Facebook group. 

To learn more about and join the Growth Factor Framework, visit: www.growthfactorframework.com

Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality? 

Join me for Spa Business Bootcamp, a 5-day live training series from June 5-9 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)! 

During Spa Business Bootcamp, you’ll learn:

• DAY 1: How To Make Money In Your Business Everyday
• DAY 2: Using Social Media to Attract the Right People
• Day 3: The 5 Areas You Need to Systemize For True Freedom
• Day 4: Simple Structure Questions That Can Save Thousands
• Day 5: Scale + Additional Streams of Revenue

Ready to ramp up your spa’s growth to the next level? Register for Spa Business Bootcamp here and stay tuned for the limited-time replays on the Spa Marketing Made Easy podcast feed and in the Facebook group. 

To learn more about and join the Growth Factor Framework, visit: www.growthfactorframework.com

Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality? 

Join me for Spa Business Bootcamp, a 5-day live training series from June 5-9 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)! 

During Spa Business Bootcamp, you’ll learn:

• DAY 1: How To Make Money In Your Business Everyday
• DAY 2: Using Social Media to Attract the Right People
• Day 3: The 5 Areas You Need to Systemize For True Freedom
• Day 4: Simple Structure Questions That Can Save Thousands
• Day 5: Scale + Additional Streams of Revenue

Ready to ramp up your spa’s growth to the next level? Register for Spa Business Bootcamp here and stay tuned for the limited-time replays on the Spa Marketing Made Easy podcast feed and in the Facebook group. 

To learn more about and join the Growth Factor Framework, visit: www.growthfactorframework.com

Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality? 

Join me for Spa Business Bootcamp, a 5-day live training series from June 5-9 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)! 

During Spa Business Bootcamp, you’ll learn:

• DAY 1: How To Make Money In Your Business Everyday
• DAY 2: Using Social Media to Attract the Right People
• Day 3: The 5 Areas You Need to Systemize For True Freedom
• Day 4: Simple Structure Questions That Can Save Thousands
• Day 5: Scale + Additional Streams of Revenue

Ready to ramp up your spa’s growth to the next level? Register for Spa Business Bootcamp here and stay tuned for the limited-time replays on the Spa Marketing Made Easy podcast feed and in the Facebook group. 

To learn more about and join the Growth Factor Framework, visit: www.growthfactorframework.com

Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality? 

Join me for Spa Business Bootcamp, a 5-day live training series from June 5-9 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)! 

During Spa Business Bootcamp, you’ll learn:

• DAY 1: How To Make Money In Your Business Everyday
• DAY 2: Using Social Media to Attract the Right People
• Day 3: The 5 Areas You Need to Systemize For True Freedom
• Day 4: Simple Structure Questions That Can Save Thousands
• Day 5: Scale + Additional Streams of Revenue

Ready to ramp up your spa’s growth to the next level? Register for Spa Business Bootcamp here and stay tuned for the limited-time replays on the Spa Marketing Made Easy podcast feed and in the Facebook group. 

To learn more about and join the Growth Factor Framework, visit: www.growthfactorframework.com