Growth Factor® with Daniela Woerner | Spa Business Growth

We all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher value to your business’ bottom line than others. 

Yes, a dollar is still a dollar and that won’t change, but what *can* shift is the flow of cash in your business based on the various revenue streams you’ve built. In this episode of Spa Marketing Made Easy, I’m covering the three key types of revenue you’ll want to have working within your spa and how they work with and flow together to give your business the ultimate financial foundation to grow on.  

In this episode, you’ll learn: 

• Why having diversified revenue is important for your business’ financial cash flow 
• The ultimate goal of having multiple revenue streams and what it can help you achieve in your business growth journey 
• A breakdown of the three types of revenue streams every spa needs
• How to weave together and leverage all three to give your business the best financial ground to stand on

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/272

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Raise your hand if you ever heard “money is the root of all evil” while growing up. Or how about “money doesn’t grow on trees”? My guess is every listener's hand is raised and you might even be thinking, “those are things I say now.” Here’s the thing, money isn’t evil, it’s energy. It can be a powerful tool that lends itself to accomplishing fantastic works of good for our families, communities, and the world at large. 

But as my guest on this week’s episode, Emily Williams, shares, if we don’t break down our money blocks, we’re never going to be able to level up our abundance to that place of utilizing money as a true force for good on a grander scale. If you’re not familiar with Emily’s work, she is a money mindset expert, success coach, author, speaker, and CEO of I Heart My Life where she helps executives and entrepreneurs break through their limiting beliefs and rewrite their money stories, so that they can increase both their income and their impact, and feel more fulfilled and satisfied than they ever have before.

Together, we discuss: 

• Examining your deeply rooted money beliefs and digging in to finding where they lie so you can begin to uproot them
• How your money mindset can hold you back from your goals or help you accelerate toward them and why it’s critical to understand how the concept of “worthiness” ties into our money mindset 
• Ways in which you can begin to “flip the switch” on your money mindset to become less scarcity-minded and lean into abundance 
• Why knowing and asking for what you want are critical steps in busting through money blocks to build the life and business you love 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/271

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Did you think direct mail marketing was dead? Anything but, my friend! Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current world, these digital platforms are NOISY! 

So, how do you differentiate and diversify when it comes to reaching your audience and spending your marketing budget? Dave Fink, the CEO and founder of Postie and my guest on this episode of Spa Marketing Made Easy, is here to answer that question and share how he is reinventing direct mail marketing for a digital world. Dave thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox, and with a 20+ year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club and a number of celebrity brands.

In this episode, we’re diving into how today’s direct mail isn’t an old school cash trap, but can be the strategy that leverages your marketing budget in the long-term. 

In this episode, we discuss: 

• The benefits of using direct mail within your spa’s overall marketing strategy and how it differs from the direct mail from the last decade(s) prior
• Why direct mail naturally provides for a longer marketing window and why it’s particularly beneficial for brick-and-mortar based businesses
• The key things brands that are excelling with direct mail marketing strategies are doing to make their marketing pieces stand out
• Weighing the benefits and drawbacks of social vs. direct mail and how to get started with implementing a direct mail marketing strategy into your business

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/270

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation. 

From stabilizing your cash flow to getting more organized, my guest on this episode of Spa Marketing Made Easy, Nicole Cooley, is wholeheartedly focused on helping others not feel overwhelmed with handling and owning their current finances as well as their financial future. 

With a holistic approach to money that combines your numbers, values, beliefs, and dreams, Nicole helps her clients build systems that bring you confidence so you can feel empowered with your money and move on to achieving your biggest goals.

Tune in as we discuss: 

• How having a money and budgeting system in your business allows you to make better business decisions
• Nicole’s definition of cash flow and why this is often overlooked in many common, well known financial systems 
• The three key areas of a sound financial system that will allow you to see the full picture of financial health for your business 
• Why it’s critical to noot just know where your money has gone, but also where you’re planning for it to go in the future 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/269

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’re reading this there’s likely one thing you know for sure, it’s that you’re burning the candle at both ends, or you’re awfully close to it. But the one thing you may not know is whether now is a good time to hire and bring on help so you can ease the load you’re carrying in your business. 

I get it, hiring in your spa can often feel like walking a tightrope as you need to strike a careful balance to ensure that you’re in the right place to bring on a new hire while also not waiting until it’s so late in the game that hiring feels more like a burden than a relief. While my overall goal for all my Spa Marketing Made Easy listeners is to help you get your dream team on board sooner rather than later, in this episode, I want to help you pinpoint your timing so that you can grow with the smoothest trajectory possible. 

In this episode, I discuss: 

• The first and more important thing you need to get clear on before embarking on building your team
• Three clear-cut signs that it’s time to bring on help into your business 
• The financial breakdown of what’s possible when you begin to build out your team vs. what you can earn as a solo
• My tips for Spa CEOs who are looking to bring on more admin support and my go-to exercise for determining what you can get off your plate 
• How to think big-picture and long-term to see how hiring plays into your bigger vision

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/268

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. Today, you’re going to hear from one of those Spa CEOs who started in a place that so many of my students do and has truly flourished over the last few years including through the pandemic. 

In this episode, I’m talking with Allison Cremona, the owner and master esthetician at Gidget's Beauty Box, a boutique skin care clinic in Northern Virginia that’s upbeat, fun and quirky in all the best ways, just like Allison. Over the years, she’s built deep relationships with her clients and community, and together we discuss how all these steps have paid off in helping her to grow and scale her spa. 

In this episode, we discuss: 

• The mindset blocks Allison has worked to overcome and move through to reach big goals for her business
• How Allison has crafted a unique look, experience and feel for her brand in her region that immediately puts out the right signals for her ideal client 
• What steps and creative marketing strategies Allison has implemented over the past 3 years to exponentially increase her revenue and client base 
• The future vision Allison holds for herself and her business plus the biggest step that has contributed to her growth thus far and that will continue to help her propel forward in her vision 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/267

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). 

Here’s the scoop: although sales can come from those who randomly find you online via social media or a search engine result, that’s not the most sure path to sales success. Your best method for ensuring that you actually capture your audience and convert them into a sale that’s not based on chance is by crafting a sales funnel. 

In this episode of Spa Marketing Made Easy, you’ll learn what a sales funnel is, why they’re critical for conversion and how to get one built so you can stop relying on chance for sales and start seeing predictable revenue flow from your marketing efforts. 

In this episode, you’ll learn: 

• How funnels help support your client journey and how it provides a more secure structure for obtaining leads and sales
• The big picture overview of a typical funnel and some variations on how you can structure your funnel according to your spa’s specific offer 
• My top tech tools for building out your funnel and what elements you need to have dialed in to see sales funnel success 
• My tips for troubleshooting your funnel as well as conducting tests and making tweaks that optimizes your funnel for the best results

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/266

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got time to pursue other avenues and income streams. 

Whether you’re ready to take the leap now or you’re looking at what options and opportunities exist for you beyond the walls of your spa, this episode will give you my top tips for what you need to succeed in the space of online education as a spa industry professional! 

In this episode, you’ll learn: 

• My 5 key tips for becoming an online spa spa educator
• Questions to ask yourself as you embark on carving out your niche and standing out from other spa educators 
• The benefits and the common myths and misconceptions of being an industry educator 
• The tangible steps and strategies I’ve taken and used to grow my online-based consulting turned education business in the last 7+ years 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/265

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous opportunities that exist for spa owners, especially in the realm of digital education. 

Our industry is primed for new ways for service providers to learn and refine their skillset as well as become educators, consultants, and coaches, which is why I’m so excited for you to learn from my guest in this episode because she is an incredible example to see what’s possible when you embrace your expertise and this business model. 

Joining me is Kathy Taranto, a partner at AesthetiCare Medspa in Leawood, Kansas and a partner at MINT Aesthetics, a full-service aesthetic training and consulting group. In 2020, AesthetiCare did over $7 million in non-surgical aesthetics at one location, and everything that Kathy learns and practices through her leadership at AesthetiCare provides the ultimate first-hand experience that has allowed her to serve over 1500 clinics across North America and through digital education, reach countries all across the globe including, Australia, India, England and China. 

In this episode, you’ll learn:

• Kathy’s journey to starting the online training brand, MINT Aesthetics, and how it was born out of efficiency, streamlining and seeing opportunity and being open to exploring it
• The value of starting scrappy and getting your project or idea out into the world
• Why now is a great time to consider integrating virtual and digital product and service offerings into your business 
• What critical pieces you need to have in place to be able to make a dent in the digital space as an educator or consultant 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/264

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the time or a picture/video to post, or topic to write a caption about, this is a sign that you need a strategy and a system for your spa’s social media. In this episode, I’m walking you through my 3-step process for crafting a plan for your spa’s social media so that it actually works for you (and not the other way around). 

In this episode, you’ll learn:

• The ultimate purpose of social media and how understanding this purpose puts all your effort into perspective
• Why content topic mapping saves you time in the long run and how to make your topics cohesive so that they actually result in sales
• How to look at your social media activities and tasks through the lens of CEO time 
• My top tips for how to efficiently and effectively create content for social media

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/263

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.