Growth Factor® with Daniela Woerner | Spa Business Growth

Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths: the path of entrepreneurship or the path of self-employment. 

Don’t be fooled, these two paths may sound the same, but they look and feel very different and end up in starkly different destinations. Listen in as I take you down both paths and paint the picture of each journey so you can see what works for your style of spa ownership. 

In this episode, you’ll learn:

• Why knowing your “why” is crucial for deciding which path to travel and the common reasons why you would want to choose the path of business ownership over self-employment and vice versa
• Comparison of both paths to see what you’ll encounter and where you’ll end up
• How you have to navigate the path of business ownership as a Spa CEO and what this path enables you to do with your time and resources 
• The questions to ask yourself to determine what it is you truly want out of your business

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/252 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Beautiful events have alway been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. Now with in-person events inching back into the repertoire of ways we can market, I was thrilled to talk shop and strategy with my Growth Factor student and brilliant businesswoman, Taylor Moody. 

Taylor is a licensed aesthetician and the CEO of Allure Aesthetics in Flagstaff, Arizona, which she founded at just 20 years old. Within three years of starting her business as a solo aesthetician, she quickly became the fastest growing med spa in Flagstaff with a team of seven and growing! In this episode, we’re diving into all the details of her latest marketing initiative, an exquisitely executed event that brought in over 5-figures of revenue in one day. 

In this episode, we discuss: 

• Why Taylor chose to go with an event as her big marketing push and sales driver 
• The breakdown of time and financials that went into pulling off the event and making it a huge success in turnout and sales 
• How she structured her event operations and giveaways, plus the biggest mindset pieces that contributed to her event’s success 
• Her top tips for pre-event planning, post-event wrap-up, and what she’ll do differently next time

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/251

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

It’s never too early to start planning for your spa’s Black Friday/Cyber Monday promotion, and while we’re still a couple of months out, NOW is the time to start planning your holiday weekend promos if you’ve yet to dial them in. 

Tune into this episode of Spa Marketing Made Easy for a quick breakdown and my top tips on my three go-to promotions that you can run for your spa’s Black Friday special. 

In this episode, you’ll learn: 

• Why it’s never too early to begin planning for events, promotions and launches
• My top 3 promotions to consider running through Black Friday / Cyber Monday weekend and my top tips for each promotion to make them mutually beneficial for you and your client and/or new purchaser 
• How to frame these promotion ideas within your marketing to ensure the concept is communicated properly and why social media should be a top channel for getting leads 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/250

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’re a long-time listener to Spa Marketing Made Easy, this topic won’t be new to you, but it may be one that’s left you scratching your head. And if you’re newer to the business scene or not a digital marketing nerd, I promise you’re in good company because if there’s one thing in marketing that can get even the most seasoned biz owner stumped — it’s funnels. 

Thankfully, my guest on this episode and return guest on the podcast, Stacy Tuschl, is here to demystify and simplify the process of building and running funnels in your overall marketing strategy. Stacy is a business coach and marketing strategist, best-selling author, and the creator of the Foot Traffic Podcast. Stacy has been in business since she was 18 when she started hosting dance classes in her parents' backyard that she has now transformed into a 7-figure performing arts multi-location empire. When it comes to marketing, she’s gone from door hangers to digital, and her wealth of insight isn’t to be missed!

In this episode, we discuss:

• Why business owners today can no longer sit on the sidelines of the digital marketing movement and why funnels are the key to modern marketing success
• Stacy’s journey as a business owner from the door-to-door days to the current digital trends of today and why every digital strategy blows ROI out of the water compared to traditional marketing methods
• The number one mindset shift you need to overcome to be successful with funnels
• The key pieces that compose your funnel and what facets to evaluate when testing and tweaking it to make it the most effective at bringing in new leads and/or converting clients and customers

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/249

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. Well, as my repeat guest on this episode shares, with some marketing mindset shifts and a simple yet solid framework in place, you can create marketing campaigns and messaging for your spa that are impossible to ignore, but to do it, you have to “Get Different.”

Joining me for this episode is Mike Michalowicz, an entrepreneur who leads two new multi-million-dollar ventures, which allows him to test his latest business research for his books aimed at small business owners. Mike is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC, is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the prolific author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur. 

In this episode, we discuss: 

• Why Mike is now finally addressing marketing as a core focus for one of his books after numerous titles on everything from finances to systems
• Why it’s critical that we conduct our outbound marketing differently now and continuously into the future to maintain a thriving business
• Mike’s signature D.A.D. Framework for marketing differently to ensure that your marketing doesn’t get ignored by your ideal client 
• How his latest book, “Get Different” fits into the overall landscape of the library Mike has written and how you can use his books to set-up, grow, and reinforce a business with longevity and sustainability

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/248

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

It’s been in the intro of the Spa Marketing Made Easy podcast since it’s debut in 2018, and it’s my central mission here at Addo Aesthetics: to help aestheticians and spa owners build a life and business they love. Someone who embodies that notion to a tee is my friend, JoElle Lee, who in the last 17 months has built an extraordinary online-based business, but as you'll hear in this episode, there were many turning points that led to the place where she is today. 

If you don't know JoElle, she is a skincare expert and celebrity aesthetician (she was Michelle Obama’s personal aesthetician during her time as FLOTUS), a professional speaker, published author, and educator, trainer and skincare business consultant. Tune in as we talk about how to navigate being an expert in your field while pivoting your business to fit the chapter of life you’re currently in so you can experience both a life and business you love. 

In this episode, we discuss: 

• JoElle’s path through the aesthetics field to get to where she is today and how each chapter of her journey served her differently and properly at the point she was at 
• The questions JoElle asked herself when making a pivot and how she navigated making strategic changes in her career 
• Tips and steps for moving forward to make your goals happen even when it feels like there aren’t enough hours in the day 
• Why it’s critical to overcome the mindset hurdles and limiting beliefs in order to begin building a business that aligns with the vision you hold for your life 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/247

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

With a title like “$5K in 7 days,” how could you not be intrigued?! Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked through it in true CEO fashion: she got her mind right, devised a strategic plan, executed, and evaluated. 

No wild emotional rollercoaster, wondering if it’ll work, and throwing out the plan in the thick of the action, she exhibited amazing promotional prep and follow-through, and she has the successful results to show for it. 

Here to break down the whole experience and share her top takeaways is Emilie Drolet, a licensed esthetician with a bachelor's degree in communications who has been working within the beauty industry for over 10 years. She's currently in the process of taking over her mother's legacy -- a skin clinic that’s been in operation for 42 years  in Ottawa, Ontario, Canada, and she’s also a student inside my Growth Factor Framework program. 

Tune in as we discuss: 

• How Emiie has navigated the last year of running her spa with multiple shutdowns that lasted for months at a time 
• Why she pivoted her focus primarily to ecommerce retail sales and why she decided to run her 7-day promotions 
• The steps she took to make $5K from her 7-day promotions plus the key things she noticed made buyers move and what she’ll do differently next time 
• How she’s preparing for continued resilience in business and the mindset piece she feels has made all the difference

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/246

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Just because you’re a small business doesn’t mean you can’t operate like the big name brands in the way you streamline and structure your business. In fact, taking notes from Fortune 500 CEOs is a great way to see where the cracks lie in your business foundation and how you can seal them to be able to grow your business to be a strong entity that doesn’t rely on your sheer willpower to be the support beams that keep it standing. 

Back with me on the podcast is Kendra Lewis aka The Boss Architect; Kendra as 10+ years of experience helping entrepreneurs and Fortune 500 companies launch, grow, and scale their businesses, and she has coached over 100 small businesses through successful launches and helped them to acquire millions in funding collectively. 

Kendra and her groundbreaking methods are a force and have been featured in outlets like ABC, Fox, NBC, Yahoo Finance, Black Enterprise, and The New York Weekly. 

In this episode, we discuss: 

• The differences between small businesses and Fortune 5000 companies and where we can draw inspiration from in their practices 
• What are the things we should be focusing on in our business as the high-level CEO
• How foundational elements like core values, brand experience and target customer drive nearly all of your operations
• Why thinking like  a Fortune 500 CEO matters for your business trajectory and how to shift your mindset into that role 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/245

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has retired herself from her spa, and is now preparing to launch a skincare brand that’s going to change the lives of women all over the world. 

In this episode of Spa Marketing Made Easy, I had the honor of interviewing my client, student, and friend, Andrea Klein, to go behind-the-scenes of her 18-month journey from solo aesthetician to spa CEO including the highs and lows, the key steps that made it possible, plus the things she wishes she would’ve done sooner. Andrea’s story is one that I just cherish because it’s a story of possibility, of seeing the staircase and taking it one step at a time, and finding passion and purpose in the journey. 

In this episode, you’ll hear: 

• Andrea’s journey from opening her spa in late 2019 to today and all the highs and lows along the journey from starting as a solo to now being retired from her brick and mortar. 
• What mindset shifts Andrea had to make throughout the process and what tactical steps she took to make steady and incremental process
• How stepping out of the treatment room has provided the freedom and space to focus on new ventures, specifically, Andrea’s new brand, Liberté Skincare Company
• Andrea’s biggest insights, takeaways and tips from what she’s learned along her journey, what she would do differently, and what she would tell anyone hearing her story today who hopes to be in a similar position as a spa CEO

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/244

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Do you have a dream of owning a spa that brings in a minimum of a million dollars in revenue per year? What about a million in profit? Both of those dreams are a million percent achievable, however, if you’re finding yourself stuck at a certain income level or even questioning how you can make that possible, today’s episode is for you. 

Tune in as I talk about the 5 key mistakes you might be making that are holding you back from becoming that million dollar business owner and how we can course correct and step further into the role of spa CEO. 

In this episode, you’ll learn:

• The top mindset shifts you need to make in order to transition into thinking like a million dollar business owner 
• My top tips and sources for finding virtual support and why delegating is key for any spa CEO
• Why digital marketing is non-negotiable for your spa and the critical pieces you need to have in place to make sure receive an ROI from your digital marketing efforts
• The key metrics you need to understand to have a clear picture of your spa’s financial state currently and where you need to set your goals to get to a million

To read the full show notes and get the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/243

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.