Growth Factor® with Daniela Woerner | Spa Business Growth

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

In this week’s #SpaSocialBeat, we’re discussing:

• What it means to be engaged on social media and the signal it sends to the algorithm, but more importantly, your audience
• Why the key to getting more engagement on your social media profiles starts with you engaging more 
• Our top tips and strategies for engaging with your audience to grow your following and your lead generation

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. 

The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done. 

In full transparency, it took me years to build what we at AddoAesthetics call “The Core Four,” so today, I wanted to get us all on the mic as we discuss the journey to getting where we are today and how we make it work. Hint: we talk heavy on the systems. 

As a fully remote team (in addition to The Core Four, there are 10+ additional freelancers and contractors on Team AddoAesthetics), systems have been critical for our growth and success since Day One when it was just me running the company from my kitchen table. As we’ve grown, Annie, Christy, and Danielle have built up and witnessed the backend evolution of the company and it’s systems, and in this episode, we’re giving you a peek behind the curtain so you can steal some of our insights and use them to reinforce your own systems-based business.  

In this episode, we discuss:

• Everyone’s key job responsibilities and how we’re structured within the AddoAesthetics organization chart to take ownership over certain focus areas in the company 
• What specific systems are critical for everyone’s individual roles and how these systems play into the overall picture and vision of the company
• Why systems are critical for being able to reach our quarterly and annual goals as well as move closer to the overall mission and vision
• How we each approach our roles from a systems-based perspective and structured framework plus how our core values predicate our individual and collective success 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/231

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

In this week’s #SpaSocialBeat, we’re discussing:

• Why is there no set answer to “how many times should I post to…[insert your platform of choice here]?
• How to find and focus your social posting frequency based on your goals and where you’re currently at in business 
• The other crucial factor in your planning process that coincides with frequency to ensure that if you’re going to spend the time and energy, it’s worth your while! 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. 

If I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, integrity...you know, the Golden Rule!” Core values are all things we intrinsically have and have developed through our life experiences, but where they become powerful in guiding our journey and growth as people and entrepreneurs is when we define them. 

On this episode of Spa Marketing Made Easy, I’m joined by Terrance Bonner, a massage therapy instructor and CE provider with a diverse approach to massage and skincare, which has led him to be featured on CBS, FOX, NBC, and The New York Times. Terrance is also the author of, “Determination+Core Values=Success,” a workbook-style guide that helps you build a successful business on the foundation of your core values. Listen in as Terrance shares his story behind his core values and insights on how you can find yours to lead you to new opportunities. 

In this episode, we discuss: 

• What core values are and the role they play in seeing your dreams come to fruition and building a brand and successful business 
• Why it’s critical to define your personal core values and how they can take shape and display themselves in your business practices and leadership style 
• Terrance’s backstory behind his core values and how they’ve guided his career and business path 
• How to know when you’re living your  core values and are in alignment with them

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/229

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

In this week’s #SpaSocialBeat, we’re discussing:

• How showing up on social media serves as a customer and client support channel by making yourself accessible 
• Why social media communication and accessibility matters not only for helping to support a potential client to the sale, but also existing clientele 
• Our top tips for providing top notch support via the best social media subchannels, but also how to establish boundaries so that you’re not attached to your phone and DMs 24/7

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. 

It’s one of the biggest spa-lidays on the calendar, and this year it felt like it crept up faster than ever before...I’m talking about Mother’s Day! With many spas shut down during Mother’s Day in 2020, this year is an opportunity to create a surge of sales, because, let’s face it, after a year like 2020, mamas need a spa day (scratch that, week!). 

While I do hope you’ve already been hard at work preparing your Mother’s Day promos, I also wanted to get your wheels turning on a few ideas for not just bolstering more Mother's Day sales, but paving the way for greater relationship building and retention through surprising and delighting the moms in your community and audience. 

In this episode, you’ll learn: 

• 3 quick and easy ways to make the moms you’re connected to in your business feel special and cared for 
• Why these ideas work to not only help your clients feel loved in the moment, but also further your relationships for greater retention and loyalty 
• How you can incorporate these ideas even if you’re on a tight budget for “extras,” as well as how to not look at these ideas as “extras” at all, but rather a part of your advertising budget
• My top tips and do’s and don’ts for these ideas to ensure that you’re truly surprising and delighting your clients, giving them a great experience, and making it pay off for you in the long haul!  

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/227

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

In this week’s #SpaSocialBeat, we’re discussing:

• Why you should edit your video for various social formats and our top two tools for making the process easy peasy! 
• Highlights on the features of both Wave and Zubtitle and how you can leverage them to create engaging content
• How to use these tools to streamline your overall content marketing plan and social strategy workflow 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/226

In the world of entrepreneurship, today’s guest needs no introduction, but just in case you’ve never heard of him…he’s the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. 

In this must-listen episode, Mike Michalowicz, prolific author and shareholder  (more on that in the episode) and I touch on all three of his powerful business concepts and how spa owners can power up their profits, mindset, and systems for growth. 

At a crucial time in global business and entrepreneurship, this discussion is both right on time for our industry as we move forward from some of the biggest pivots our businesses may ever see, and timeless in that the principles Mike illustrates through his words and body of work will always be applicable.

In this episode, you’ll learn:

• Why Mike has made it his mission to eradicate entrepreneurial poverty and what that actually means
• What investing in your business entails and when it’s a good idea to make different investments
• The two biggest challenges that entrepreneurs face and Mike’s thoughts on the key traits, solutions and core values needed to overcome them
• How shifting our identities as aestheticians or spa owners to that of a “shareholder” can change our businesses 
• Mike’s top insights on where to start plugging in the holes of a leaky business to build a strong systemized organization that feeds your passion and fuels a life of freedom

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/225

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #SpaSocialBeat, we’re discussing:

• How to approach new features that roll out across various social platforms and look at them through the lens of your brand and social media strategy 
• Our top tips for learning more about new features and our top considerations that we make when deciding to utilize a new feature straight out the gate or to wait awhile 
• The benefits of being an early adopter to a new social media feature as well as the potential drawbacks

Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.

When you think of Pinterest, you likely think of finding easy weeknight recipes, curating an inspiration board for your kid’s birthday party, and interior design ideas, but did you know that Pinterest is quickly becoming one of the most profitable platforms for product sellers?

With the introduction of the Shop tab, Product Pins, and a Shopify integration, Pinterest has really upped the ante for ecommerce sellers, and online skincare stores are no exception. In this episode, I sat down with Pinterest expert and founder of Simple Pin Media, Kate Ahl, who teaches entrepreneurs, product sellers and bloggers how to find and convert their perfect person on Pinterest. Settle in as we discuss this search-focused platform and how you can best leverage it to see ecommerce success for your spa.

In this episode, you’ll learn:

• How Pinterest operates in the social media landscape and how you can make the leap from personal user to brand marketer on Pinterest 
• Pinterest’s increased focus on Shopping capabilities for consumers that are helping to further bolster ecommerce sales 
• Kate’s two-pronged approach for product sellers on how they can set forth with their Pinterest strategy and why having multiple entry points for your potential customer is key
• Kate’s top tips for optimizing your profile and pinning for optimal performance 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/223

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.