Growth Factor® with Daniela Woerner | Spa Business Growth

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about gem rollers aka stone rollers and how they serve as a fantastic accompaniment to your spa’s services and retail offerings. 

In this episode you’ll learn:

• The therapeutic benefits of specific stones and the overall benefits of gem rolling 
• How gem rollers can be used within the treatment room and how they make for a highly profitable addition to your retail selection 
• Tips for adding them into your retail and one of the best ways to demonstrate the experience of gem rolling for your clients 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

To read the full show notes for this episode with included links to resources mentioned, click here.

Self-doubt, fear of rejection, not-enough-ness. As entrepreneurs, especially women, these are feelings many of us have experienced at some point along our journey. Or perhaps they’re feelings you grapple with on a regular basis, and are without question, the biggest roadblocks to living your purpose and bringing your vision of success to life. 

With a mission to help other women transform from underestimated to unstoppable, my guest on this episode, Jamie Kern Lima, is sharing the backstory behind her new book, “Believe IT,” and how the stories and lessons inside will work to help you ignite your deepest belief in yourself so you can step into you full power and achieve your biggest dreams.  

While “author” is the newest accolade to Jamie’s name, she is most notably known for being a once-struggling waitress who turned her against-the-grain idea for a makeup and beauty brand into an international bestselling sensation called IT Cosmetics, which eventually sold for over a billion dollars to L’Oréal where Jamie became the first female CEO of a brand in L’Oréal’s 100+ year history. 

Purpose-driven and belief-filled woman, mom, entrepreneur, CEO, author, and all-around icon - I’m honored to have Jamie on the show and know you’ll receive so much from her wisdom and joy that she exudes in sharing a piece of her story on this episode. 

In this episode, we discuss:

• Tuning into your inner knowing and cultivating self-trust to guide you toward accomplishing your biggest goals and crafting your unique vision of success 
• Jamie’s story of why she wrote her new book, “Believe IT” and what readers will take away from her stories behind building one of the biggest beauty brands in the world and the woman she became in the process 
• How the changing media landscape makes it possible for anyone to grab the microphone, and Jamie’s insights on how wield it as a force for good 
• The power of your Why as a woman and an entrepreneur and steps for gaining greater clarity on your own Why

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/211

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #Spasocialbeat, we’re discussing:

• What social proof is and why it’s so powerful for your business in generating new leads
•  How to best leverage social proof that your clients and customers share on your own social media channels (i.e. - where to feature social proof and make it work for you long-term!)
• Tips for making your social proof fit your brand aesthetic and when it’s good to use as is or make it look more on-brand 

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about one of the most profitable offerings you can have on your menu: waxing - specifically, soft wax. 

In this episode you’ll learn:

• How soft wax works and how it differs from hard wax
• The biggest benefits of using soft wax on your clients and the common contraindications to look out for
• Ideal places to use soft wax on the body and top technique tips 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

To read the full show notes for this episode with included links to resources mentioned, click here.

While I’m a total marketing nerd and love to talk about any and all things business strategy, one of my favorite topics to delve into is skincare itself. Of course, I always want to tie it back to business and professional development, which is why I think you’ll love the conversation I’m having with Teresa Baldwin, an Account Development Manager with Jan Marini Skin Research. 

Teresa is a California Licensed Esthetician with over 16 years in the cosmetic aesthetics industry with most of my career being in medical skin care sales with a customer focus on dermatologists, plastic surgeons, and medical spas. 

She’s also worked for some of the top brands in the biz, including SkinCeuticals, SENTE Labs, Cartessa Aesthetics (Capital Equipment) and now Jan Marini Skin Research, and her passion for skin aesthetics and helping business owners through education on product knowledge to hands-on professional treatment simply radiates through the screen. 

In this episode, we discuss:

• What sets the Jan Marini Skin Research brand apart from formulation to results 
• The value of having support and resources from the brands you carry within your spa
• How Jan Marini Skin Research crafts top-tier resources and ongoing education for their brand partners and what you can expect from them
• What aesthetic practitioners and businesses make for an ideal match with Jan Marini Skin Research

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/208

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #Spasocialbeat, we’re discussing:

• The primary differences between a social media manager and a virtual assistant
• Considerations for deciding which hire to move forward with 
• Our top tips for working with both a social media manager and/or a VA and how to get them seamlessly onboarded into your workflow

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about an incredible tool for every spa with a medical environment - Visia by Canfield Scientific. This powerful facial imaging system is a gamechanger for aesthetic consults, and in this #Beautybomb, I’m breaking down all the info you need to get an incredible ROI from this machine. 

In this episode you’ll learn:

• How the Visia works to quantify treatment outcomes and how you can use this a a powerful sales tool in your practice 
• What the Visia analyzes to provide you and your client with a clear picture and understanding of the best treatment and product options
• Tips for utilizing the Visia as a part of your consult and post-treatment follow-up process

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

To read the full show notes for this episode with included links to resources mentioned, click here.

It’s no secret that I advise every spa owner I work or speak with to have multiple revenue streams. Diversifying your revenue, especially with retail, is a no-brainer for aesthetic professionals, but with the world of retail and ecommerce rapidly changing, simply selling standalone products doesn’t have to be the only option. 

In this episode, I’m joined by Julie Ball, the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs as well as the founder of Subscription Box Bootcamp. In addition to being a subscription box expert, Julie is also an author, speaker, community builder, and subscription box coach who’s been featured in Forbes, USA Today, POPSUGAR, and more. Together we’re discussing how spa owners can capitalize on the format of subscription boxes to see their recurring revenue sales soar.

In this episode, you’ll learn:

• How Julie became a subscription box expert and her journey in perfecting the process of creating, selling, and scaling a subscription box business. 
• Julie’s top tips, tools, and insights on everything from product sourcing to pricing to fulfillment and shipping 
• Ideas and tips on how to make the subscription box model work specifically for spa and skincare retail 
• What measures you can take to ensure quality control, especially if you move to have someone else fulfill your subscription box orders

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/205 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #Spasocialbeat, we’re discussing:

• Why putting thought behind your Instagram profile Highlights is worth the time and energy pay-off
• How Highlights can help you leverage your best content and keep your profile visitor spending more time on your profile 
• Our top tips for selecting Highlight categories to curate and how those topics support your ideal client’s journey 

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about the ancient practice of Gua Sha and it’s aesthetic applications that have become increasingly popular as an at-home skincare ritual. 

In this episode you’ll learn:

• The origins of Gua Sha, what it is, the tools used, and it’s primary skincare and aesthetic benefits 
• How Gua Sha works to de-puff the skin and maintain strong facial contours when practices on a daily basis
• Tips and insights on the best ways to practice Gua Sha including scraping movements and the benefits of light bone tapping 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

To read the full show notes for this episode with included links to resources mentioned, click here.