Growth Factor® with Daniela Woerner | Spa Business Growth

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #Spasocialbeat are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about the increasingly popular and highly profitable service, lash extensions. If lash artistry has ever piqued your interest, this #Beautybomb gives you the high-level look at what offering lash extensions and entails and how it can benefit your aesthetic practice. 

In this episode you’ll learn:

• What lash extensions are and what’s needed for optimal results including application and at-home care
• The process of lash extension application and factors to consider when offering as a service 
• Who makes for an ideal lash extension client and contraindications to keep in mind plus recommendations and tips on offering lash extensions as a service 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Being a leader bears a lot of responsibility. Your team is counting on you to lead them to the bigger dream and vision. But here’s the thing -- if you’re not clear on your values, vision, and how to use your voice to lead, that vision is going to stay in the distance. 

Enter Leslie D. Lyons, the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs. Leslie has spent her life pouring into women emotionally and spiritually, and now, more than ever, her dedication to helping entrepreneurial women lead with their heart and head is the exact type of leadership we need. Tune in as we talk about defining your values, finding your voice, and being an authentic leader. 

In this episode, we discuss: 

• Leslie’s journey to becoming a leadership coach and the common threads she’s found in her work with a wide variety of women in leadership roles 
• How women often let imposter syndrome stand in their way of what they really want and the difference between aspirational vs. innate values and the role they play in your leadership style 
• How Leslie uses the Enneagram personality assessment in her work to help her clients understand their natural tendencies in leadership 
• What it means to be a values-based leader and how your values and voice work together to rally your team and make you a magnet for your ideal clients and customers 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/190

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about one of the aesthetic industry’s most popular and in-demand lash growth products, Latisse. 

In this episode you’ll learn:

• Latisse’s medical origin story and how it evolved into a medical aesthetics product 
• How Latisse works to help lashes grow thicker and longer 
• Contraindications and potential, yet rare, side effects and considerations for offering Latisse in your aesthetic practice 

Other resources mentioned in this episode:

• Spa Marketing Made Easy Episode 112: #BeautyBomb Neuromodulators

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Maybe you think a membership will be the key to client loyalty or consistent cash flow. Well, you wouldn’t be wrong. Memberships can certainly be a powerful offering that helps to fuel client retention while also bolstering revenue. However, every plus side also comes with a cost. 

In this episode, I’m examining spa memberships from every angle to show you the good, the bad, and the ugly so you can move forward with providing a membership in your spa (or deciding not to) with complete confidence. 

In this episode, you’ll learn:

• The 3 key types of revenue to have in your spa and where membership falls
• Two styles of membership you can offer and the pros and cons of each 
• Key considerations for running a membership depending on whether you’re operating as a solo aesthetician or have a team
• What you need to have in place to successfully market and operate a membership program 
• Important metrics to know and my top tips for running a successful membership should you choose to launch one! 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/187

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about DiamondGlow, Allergan’s newest star treatment to join their line-up of medical treatments and products that is gaining tons of popularity with both aestheticians and skincare lovers. A full 3-in-1 experience that exfoliates, purifies and infuses, this treatment provides an intense glow-up that is taking the treatment room by storm. 

In this episode you’ll learn:

• What DiamondGlow is, how it works, and how DiamondGlow is positioning themselves to be different than other facial hydra-dermabrasion and infusion treatments on the market
• Who makes for an ideal candidate for DiamondGlow and why this treatment makes for fantastic upgrade options 
• Where you can connect with other DiamondGlow providers to see the visual nature of the treatment in action 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

If you’re reading these show notes, I already know you’re a podcast listener, so now I want to ask you: is your audience also filled with podcast lovers? With lives getting busier and busier, podcasts have quickly risen the ranks as one of the top strategic marketing channels for establishing your authority, growing your audience, and driving your sales engine. 

In this episode, I’m uncovering the reasons why podcasting could be your best marketing play for your spa as well as my entire podcast production system from A to Z so you know exactly what goes into starting your own podcast. 

In this episode, you’ll learn: 

• Why podcasting is quickly rising the ranks as one of the top content marketing channels and how it can position you as an industry and local authority 
• How to decide on your show’s topic and considering the end goal of creating a podcast as a marketing strategy 
• My top podcasting tool recommendations plus a complete walkthrough of my team’s podcast production system 
• Top tips for effectively sharing your show to drive listeners and the best style of episode content for your time and bandwidth

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/184

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.