Growth Factor® with Daniela Woerner | Spa Business Growth

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about Ultherapy, an innovative treatment that uses the power of ultrasound technology to target areas in the neck, brow, décolletage, and under the chin area to boost your natural collagen to lift and tighten. 

In this episode you’ll learn:

• What Ultherapy is and it’s unique technology that allows it to go deeper within the structures of the skin than other toning and tightening treatments on the market
• Who makes for an ideal Ultherapy candidate as well as contraindications and precautions 
• Key info to know about pricing, results and expectations, as well as the healing process 

Resources mentioned in this episode: 

• How Ultherapy Works by Dr. Stephanie Williams
• Treatment Spotlight: Ultherapy, a guest blog with LPN and Clinical Ulterapy Educator, Cheryl Hardy on theskincarebell.com
• Anatomy, Skin, Superficial Musculoaponeurotic System (SMAS) Fascia by Zackary B. Whitney; Megha Jain; Patrick M. Zito.

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

New year, new brand! This past year brought so much into perspective here at AddoAesthetics, and one of those things was what we truly help our people with. After having countless phone calls with spa owners all over the country and hearing first-hand how we helped spa owners bring “calm to the chaos,” it was clear that what we did and how we shared that, weren't entirely aligned. 

In this first episode of 2021, I’m diving into what factors came into play to realize that it was time for AddoAesthetics to get a rebrand and the three key questions you can ask yourself to assess where your brand stands between who you are and what you do with who you serve and how you serve them. 

In this episode, you’ll hear: 

• What brought me to the decision of a rebrand and why 2020 was the best time to make a big project like that happen for the business
• How I found what our “brand superpower” was an how it boils down into our brand story
• The 3 key questions to ask yourself about your brand as we enter 2021
• Why you have to dig deeper into your “why’ to get to the crux of what your brand does 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/181

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Whew, friends, we made it! Well, nearly…as we come close to crossing the threshold into 2021, I want to take a moment to reflect with you in this week’s podcast episode and to set the stage for a great year ahead. 

This past year was every adjective for “not normal” in the book, yet it’s also been a year filled with opportunity that I believe, if we approach with the right mindset, can be transformed into the point in our journey where we can look back at how much we’ve grown and accomplished and think, “that’s the year it all changed.” If you’re ready for a restart, first, we’ve got to plan for it, which is exactly what I’ll guide you through in this final episode of 2020. 

In this episode, I’ll guide you through: 

• Reflective questions to ask when assessing how you want the next year to look and feel
• Pinpointing areas of growth and development that you would like to focus on
• Structuring your calendar and your time to give you the space and bandwidth for reaching your goals 
• Getting clear on your goals so you have milestones to hit and benchmarks to reach that will help you indicate whether you’re on course or need to pivot 
• Putting the pieces together to form your marketing action plan that carries you through all of 2021

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/179

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

While many are happy to see 2020 come to a close, this ending is bittersweet as my time chronicling a year of growth with my Growth Factor students, Sara and Melissa, the founders of Sykes & Lanno, is wrapping up in this episode. 

At the beginning of 2020 we mapped out their goals and milestones for the year and by Quarter 2 we were discussing their rapid pivots amidst the global pandemic, and in this episode, we’re taking stock of the incredible expansion they’ve been able to achieve this year despite all the struggle in our industry and the world has faced. Their story is one of strength, persistence, and tenacity, and in this final episode, we’re wrapping it all up in a bow and popping the confetti for a year that’ll go down in their business books as a glowing success. 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/178

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

As any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience in the treatment room is one that exemplifies this notion to a tee. 

In this episode, I’m chatting with Candace Noonan, L.E. who is a Master Educator for DermaConcepts, the creator of the Environ brand. From their philosophy on formulations to brand standards on packaging to their unique step-up approach, Environ is a brand worth noting and learning more about. 

In this episode, you’ll learn: 

• The beginnings of the Environ brand and its founder’s history
• How Dr. Des Fernandes carved out a unique spot in the marketplace with the fusion of his philosophy and scientific findings 
• What makes Environ’s approach to skincare different through it’s formations and varying level-up system 
• The carefully considered elements of Environ’s branding, client experience and training, as well as product packaging that are fully focused on driving results for both the aesthetician and the client

To read the full show notes for this episode and learn more about Environ, visit: http://www.addoaesthetics.com/blog/177

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The natural path of a business owner is to start as the ultimate one person show. You do it all, wear all the hats, and handle every task and responsibility in your business. And I don’t have to tell you how quickly that leads to burn out. 

If you’re in the space of not enough time to leverage that will allow your business to grow more, may I introduce you to Esther Inman. Esther is a military spouse, mom, and travel lover who quit corporate America knowing that there was a better way to work that also worked with her life and family dynamic. After quickly becoming an in-demand VA, she saw the opportunity to help others find flexible work as well, and her VA agency was born. Then, after taking her agency to 6 figures, she moved on to develop her signature program, 90 Day VA, where she has helped over 4,000 women work online as virtual assistants around the world. 

In this episode, we’re diving into what a VA is how powerful they can be as a member of your spa’s team. 

In this episode, you’ll learn:

• What a virtual assistant (VA) is and what tasks they’re able to take off your plate as an entrepreneur 
• The opportunity cost of not bringing in help to your business and crunching the numbers of investing in a VA and the time and money you’ll get as a return on your investment 
• What kinds of tasks VAs can assist you with and how to go about finding the right fit for your team 
• The average cost of a VA, pros and cons of outsourcing domestically and internationally, and the process of using a hiring service like Esther’s to help you streamline your hiring process

To read the full show notes and connect with Esther’s VA matchmaking services, visit: http://www.addoaesthetics.com/blog/176

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. Whether it’s not being clear on your cash flow or wondering when in the world you’ll be able to pay yourself a livable salary (or at all), understanding your money is critical to your spa’s success. And here to discuss with me the steps to planning for profitability and doing so in a way that’s easy and builds your confidence is Danielle Hayden.  

Danielle is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom, Danielle is now in her sweet spot as the co- owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.

In this episode, you’ll learn:

• Danielle’s journey from studying cosmetology to falling in love with numbers and shifting into a career of corporate finance to breaking out of the boardroom and into entrepreneurship 
• The key money management documents and financial records we need to know how to read for our business to see where we’ve been and where we’re going
• Danielle’s top tips to understanding these various documents and the key insights that can help us gauge the financial health of our businesses
• Why budgeting and forecasting is crucial for meeting your financial and overall business goals 

To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/175

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Let’s put the “fun” in funnels, shall we?! You’ve heard funnels are essential for closing sales on auto-pilot, but the set-up process, well, it’s kind of a mystery. Until now! 

In this week’s episode, I’m breaking down the simple 7-step funnel-building process with my top tips and insights from crafting an irresistible offer all the way to knowing your top conversion metrics so you can see whether your funnel is missing the mark or on track to be a souped up sales machine. Not only will you want to have this funnel know-how in your back pocket for the holiday season, but for your spa’s ongoing growth and scale goals. 

In this episode, you’ll learn:

• What a funnel is and why it’s such a valuable asset to have up and running within your business 
• The key elements of what goes into a funnel and the 7-step process of getting your first funnel up and running 
• My top tips on crafting a funnel offer that’s enticing and irresistible and how to craft your nurture sequence to warm up a cold audience member into a paying client 
• Numbers to keep an eye on through the entire funnel-building process from selecting a profitable offer to understanding conversion numbers 

To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/174

Jump in on the Spa Marketing Funnel course at the special price (a $300 savings)! Learn more and sign up here. 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We’re officially in the holiday season and Black Friday is directly within our line of sight. This time of year holds tremendous opportunity in bringing in ramped up revenue to cap off the year, but it’s also critical to think of Black Friday and how it fits into the bigger picture of your overall business growth strategy. 

In this episode, I’m back on the mic with my Growth Factor students Sara and Melissa of Sykes & Lanno to discuss their strategy behind hosting exclusive events and experiences to bring in ideal clientele and begin building a relationship that will last far beyond their promotion and turn them into raving fans. 

In this episode, we discuss:

• Sara and Melissa’s event marketing strategy and how it snowballs into their game plan for Black Friday weekend 
• The top intention they always have in mind when crafting offers and their marketing strategy around them 
• How Sara and Melissa continually invest into their skillset and how they make decisions on what skills they’ll develop to benefit their long-term business growth plan 
• Updated on their Beauty Collection launch that we discussed in their previous episodes and their next steps moving forward

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/173

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.