Growth Factor® with Daniela Woerner | Spa Business Growth

Here’s the cold hard truth: If your spa doesn’t get up to speed with digital marketing in the next two years, you will get left in the dust. Now that we’ve come to grips with that reality, now let’s lay out a plan and set it into motion!

Back in August, I hosted the first virtual Aesthetic Marketing Seminar, an event typically held in-person and exclusive to my students, but after virtually gathering with hundreds of aestheticians and spa owners online and getting their feedback, it was clear that a couple of the presentations needed to make their way to the podcast. So, pull up your earbuds (and fire up your laptop or phone…you may prefer to watch alongside the slides for this episode) and let’s get your digital marketing dialed in the five core areas you need to succeed.

In this episode, you’ll learn:

• The five core areas you need to dial in for a comprehensive digital marketing strategy for your spa and why building in systems for each area is key to gaining traction efficiently and sustaining growth
• How to optimize critical areas of your website for better conversion of new leads and booked clients
• The ROI of email marketing and important questions to help analyze and perform an email marketing audit on your business 
• Where to focus your energy on social media and how to systemize your social media process so that you can maximize your connection efforts
• Important SEO action steps to get your website ranking on the top of Google search results 
• How to craft winning ad creative for your paid advertisements and why this marketing method is the fastest way to generate targeted leads

To read the full show notes, watch the full virtual presentation, and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/162

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Does the idea of someone viewing you as “sales-y” send shivers down your spine? It should, because if you’re doing sales the right way, you never have to worry about coming off as pushy or sleazy or only interested in getting your client’s money. As my guest on this episode of Spa Marketing Made Easy shares, “Relationship first, rapport always.” Go that route, and you can’t go wrong, and you’ll also see the revenue follow. 

With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch now helps entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. As a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a replicable process. 

In this episode, you’ll learn:

• Why sales isn’t a bad word and how we can start flipping the belief of “sleazy sales” on its head
• Nikki’s background in communications and sales, and how her approach plays into psychology, neurolinguistics, and habits and patterns 
• How to put customer at ease so they can be more forthcoming about their true needs 
• The process of creating a selling culture and system with Nikki’s 5-step process she calls “The Selling Staircase”

To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/160

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

How do you know when you’ve found your calling? How do you know when you’ve veered off track? And how do you decide to pivot to pursue your most powerful sense of purpose? 

It’s these questions that my guest, Anna Powers, a lawyer turned copywriter, and I explored on this episode on Spa Marketing Made Easy. Yes, you read that correctly, she’s a lawyer (still holds her license, in fact!) who decided to ditch a career in law to pursue her most powerful purpose, but of course, it wasn’t all smooth sailing. 

From pivoting toward deeper passions and discovering something new after you’ve invested a substantial amount of time, energy, and money into another path, Anna now helps others navigate the journey she once walked herself. 

In this episode, we discuss: 

• Anna’s story from pursuing a career in law to moving into entrepreneurship and a different industry entirely
• How her experience in finding and following her own purpose led to helping her clients do the same 
• How to know when you’re off the right path and meant for something more or different 
• The 3 things that make for a purposeful and passion-filled niche and the first steps to take to make a big change or pivot in your life or career path 

To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/158

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.