Growth Factor® with Daniela Woerner | Spa Business Growth

You may be looking at the title of this episode and thinking, “Huh? How does processing emotions have anything to do with marketing?” Well, it may not be an obvious correlation, but our emotional well-being and mental health is absolutely critical for running a strong and successful business, so while the connection may be more indirect than, say, strategy, it’s vital none-the-less.

Ever met someone and intuitively knew they had something special, but then you hear their story and they not only confirm that belief, but simply blow you away? That’s what happened when I met my Growth Factor Framework student and guest on this episode, Lauren Hum.

If you’ve ever wondered what goes into crafting a product line between the research, intention, heart and drive, you’re going to love this episode with Victoria Tabak who is the CEO of Nature Pure Clinical Skincare.

The question is no longer, “should I be using Facebook ads?” but rather, how should you be using them? As an aesthetician driving business to a brick and mortar location, we have our own set of strategies that are proven to be most effective, and to share them with us on this episode is the Facebook Ads goddess herself, Tara Zirker.

Joining me on this episode is Amanda Walker, a “healthstyle” coach and the founder of the Feel Amazing Naked Coaching Program and podcast where she shares her “WHOLE”istic, no B.S., approach to health that blends strategy, skill and mindset to help her clients unearth the root causes of their struggles with food, body and mind to help them create the life they crave.

The last episode we recorded was a couple of weeks before the world shutdown and Sara and Melissa were forced to shut their doors due to the COVID-19 global pandemic. After a whirlwind April, we’re back on the mic discussing just how they handled the hard pivot, how they’re keeping their spa afloat, and what they anticipate for business moving forward.

My guests on this episode of Spa Marketing Made Easy, Emily and Tracy of Associated Skin Care Professionals (ASCP), are making the topic of liability not only interesting as they educate us on why having liability coverage is so crucial, but they’re also making it way less scary as they share their solutions for every aesthetician and spa owner who wants to be prepared for any curveball a career in aesthetics can throw their way.

In this episode of Spa Marketing Made Easy, I’m joined by the Founder and CEO of My Skin Buddy, Ghada, for a presentation-turned-podcast episode all about how to sell more devices to your clients without it feeling salesy because with the right mindset and process in place, this is the kind of revenue stream that can boost your spa from 6 figures to 7 and beyond.

Joining me in this episode is Deirdre Andrews, the founder and CEO of Define Marketing, and a Google Ads expert who helps her clients and students get to the top of Google’s search rankings so they can grab control over their online visibility and turn clicks into clients and customers.

I know it might seem counterintuitive on the surface, but when you dig deeper, you’ll find that focusing on your one thing is also what allows you to become the ultimate expert, and no one is a better example of this than my guest on this episode, Tara Walsh. Tara is founder of The Lashpreneur, where she shares her passion and genius for helping other lash artists start, build and grow their incredibly successful lash artistry businesses.