Growth Factor® with Daniela Woerner | Spa Business Growth

Here to help us learn how to get found by and build up our local following is my long-time copywriter and social media strategist, Danielle Pastula. Together we discuss why getting strategic with hashtags and location tags on Instagram is the key to becoming your area’s top aesthetic expert.

In this episode, I’m joined by Ali Schiller who is the founder of Accountability Works and has been featured in Fast Company, Business Insider, and is the featured accountability expert in Entrepreneur.com’s “Goal Standard Challenge,” where she advised an audience of 25,000 people participating in the program. Clearly, goal setting is her zone of genius, but more so than that, it’s her ability to help you see your goals through and adjust your plan to achieve them along your unique journey.

In this episode, I’m joined again by my Growth Factor students, Sara and Melissa of Sykes & Lanno Skinbar, who are knocking it out of the park with crafting promotions for maximum profitability. In fact, this skill helped them meet a big monthly revenue goal in a matter of a few hours, and today they’re sharing their top tips and ways of thinking through promotion creation so that your clients aren’t the only ones benefiting.

It’s publicity month on The Spa Marketing Made Easy podcast, and here to join me are my now third-time guests, Alana and Jared Mitchell of Skincare by Alana!

If you’re not familiar with their backstory, Skincare by Alana started in humble beginnings inside a 70 square foot day spa room, which they’ve scaled into a multiple 7-figure business that has cultivated over 25 million dollars in product and services sales.

This week’s podcast episode is pulled from a training I did for clients and members of my paid programs at the end of February 2020, and was slated for release for late April. My team and I have decided, now is a better time!

While the spread of COVID-19 has sparked a downturn that will take time to recover from, I’m optimistic that the timeframe will not take nearly as long as it did in the past and that these steps will serve you well as we come back from this, and we WILL come back from this.

In this episode of Spa Marketing Made Easy, I had the honor of sitting down with my business coach and mentor, Selena Soo, who is the ultimate connector and the founder of Impacting Millions, where she has taught thousands of students how to step into the spotlight to gain publicity for their brands and businesses, but was once afraid to step into the spotlight herself.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.

In this week’s #Beautybomb, I’m talking about The Fitzpatrick Scale and how it’s used in classifying skin types and how it’s used in aesthetics.

Listen in as I chat with Lynya Floyd, a journalist and media maven with 20+ years experience in the health and wellness media realm who has worked for household name publications like Glamour, Seventeen, Essence, and Family Circle. Needless to say, she’s a total pro, and she’s here to give you a crash course in securing publicity for your brand.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.

In this week’s #Beautybomb, I’m talking about the hair removal method that’s gaining widespread popularity in the aesthetic space, and that’s sugaring!

Now, if you’ve been a listener to Spa Marketing Made Easy for even a few episodes, you know I love Facebook and Instagram ads, but another way to boost your brand recognition and aesthetic expertise is through publicity aka PR. If you thought publicity was just for celebrities in Hollywood, you’re going to want to fire up your notes app and turn up the volume because these strategies stand the chance to put your spa on the map and help you stand out from the sea of other spas in your area!